72SOLD Reviews: What Customers Say in 2025

72SOLD is a real estate company that aims to sell your home within 8 days. The company trains its agents to pump up buyer demand by urging them to tour homes and make offers on very tight deadlines.

In theory, this strategy can lead to multiple offers and even bidding wars. And while 72SOLD’s strategy works for some sellers – particularly in hot real estate markets – its approach doesn't guarantee a fast sale or a higher price. Nor is it different from any realtor who knows how to aggressively market a house.

For those needing a fast sale, we recommend comparing offers from top cash buyers. Options like Clever Offers can help you sell extremely quickly either through competing bids from investors and iBuyers or a 7-day MLS listing specifically targeting cash offers.

If you prefer listing traditionally, consider a reputable low-commission company that can help you sell on your timeline while saving money. Exploring multiple options will ensure you find the best fit for your needs.

» JUMP TO: Competitors | Customer reviews | How it works | Is it legit? | Locations | Bottom line

72SOLD at a glance

Who 72SOLD works best for

72SOLD works best for someone who lives in a hot real estate market and wants to try for a fast sale.

According to realtors and sellers on forums like Reddit,[1] [2] 72SOLD's strategy involves:

• Pricing homes competitively for the market 
• Promoting homes as "coming soon" before the listing goes live
• Listing on a Thursday, but holding off on showing the home until the weekend
• Offering a condensed viewing window, with a goal of booking back-to-back showings to create the perception of demand
• Setting a tight deadline for accepting offers, with a goal of getting competing bids from buyers who fear missing out on a competitively priced home

However, 72SOLD's method doesn't guarantee faster home sale — or a higher sale price. In fact, several realtors we spoke to employ similar methods when marketing homes.

"We almost always list homes on Thursdays before noon to capitalize on the mid-afternoon and evening spike in traffic," says John Gluch, owner of the Gluch Group in Phoenix, AZ and San Diego, CA. "Web traffic peaks on Thursdays as home shoppers begin looking in earnest for homes they might want to see over the weekend."

Listing at or slightly below market value and setting a deadline for accepting offers are other common strategies employed by agents to spark a bidding war, explains Gluch.

The problem with 72SOLD's method is that it doesn't work in every setting. In less competitive markets, with more houses to choose from, buyers simply won't feel as pressured to make a quick purchase decision. Reviews for 72SOLD show that while many sellers have had success with the program, others felt they could have gotten more money with a traditional listing — so it's worth looking into alternatives before making a decision.

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72SOLD vs. competitors

72SOLD isn't a typical real estate brokerage — rather, it's a referral service that matches sellers with agents who have been trained in the 72SOLD program. Realtors sign up as a partner and pay for local leads who express interest in selling their home with 72SOLD. 

According to 72SOLD, about 3,000 agents are part of its program. When you work with one of these agents, you'll pay a typical commission rate of about 2.5–3%, depending on the market.

Competitors like Clever Real Estate, Upnest, and Ideal Agent can help you find a top listing agent from a much broader pool of local brokerages, while offering significant commission savings through their networks.

How do 72SOLD's fees compare?

Real estate commissions are typically the largest of a home seller's closing costs, with an average of 5–6% of a home’s sale price going toward agent fees.

While commissions are technically always negotiable, 72SOLD doesn’t offer any built in savings for sellers. 72SOLD does claim to offer up to 1.25% cash back for buyers, but it doesn't provide any details about how that works, and our team's calls to verify went unanswered.

While we don’t recommend choosing a realtor based solely on commission rates, we do recommend choosing a real estate company that offers lower commissions without compromising on service — especially given the variety of highly-rated companies that do just that.

Choosing an experienced agent with a lower rate has the potential to save you thousands of dollars. Here’s what those savings could look like on a $400,000 home sale:

💰 Want to pay less in realtor fees? Find the best discount brokers near you.

72SOLD reviews: What customers say

72SOLD has very positive reviews online. However, we caution that many reviews are from agents who have signed up for 72SOLD’s program and not from customers themselves. As a result, their rating may not accurately reflect customers’ experiences.

Positive themes from 72SOLD reviews 

✅ Homes sell quickly. Many customers find that 72SOLD is able to sell very quickly. Although not everyone is able to sell within 72SOLD’s advertised 8-day period, many are nonetheless able to find buyers quickly.

“72SOLD was the easiest and my house sold within 10 days. after only six appointments, No Realty Sign, No Lock Box, No other Agents.”

— Keith W., 2024, Google

"We not only had offers on our home within 24 hours, but we also sold it for $25,000 over the listing price!"

— Sheila W., 2024, Google

While 72SOLD heavily advertises that you’ll be able to sell your home in 8 days or less, the company has clarified that the 8-day period is meant only to cover how long it will take to get a signed sales contract. Actually closing on your sale can take longer.[3]

✅ Agents provide good service. A number of reviewers praised 72SOLD’s partner agents for being proactive and professional. Customers felt that agents did a good job of explaining the 72SOLD process and how it could potentially benefit them.

“The team at 72Sold is exceptional. They were always available to answer my questions and provide clear concise information throughout the entire process. Their professionalism and dedication made me feel confident and supported every step of the way.”

— Martha N., 2024, Google

Note that 72SOLD is not primarily a brokerage. Rather, real estate agents from other brokerages sign up to 72SOLD’s program in exchange for potential clients. Those agents must agree to follow 72SOLD’s program, but they don't work for 72SOLD itself.

72SOLD complaints 

❌ Homes may be underpriced. Multiple customers complained that 72SOLD recommended pricing their home for less than what comparable properties nearby sold for. While some sellers were told that this strategy would help generate more interest and incite a bidding war, it is risky and can lead to a lower selling price. In a slow market, you may have trouble attracting enough buyers to justify 72SOLD’s process.

“They were trying to convince us to list 80k less than the lowest priced home in our association. We interviewed other realtor that want to price to sell our home at 100k more than what they wanted to. Shady business.”

— VictoryAccording5612, July 2022, Reddit

Keep in mind that while a number of reviewers complained that their homes were underpriced, we also came across some who said 72SOLD overpriced their homes.[4] In both cases, customers complained that the pricing errors led to them receiving either fewer offers or less competitive ones.

❌ Not all sales are quick. 72SOLD’s strategy relies on giving potential buyers a tight window to see your home and make an offer. While that strategy can sometimes lead to fast offers, it doesn’t always work. Some sellers complain that when houses don’t sell right away, 72SOLD agents fail to provide consistent ongoing support.

“Worst choice we ever made!  Wasted so much time with no results. We felt like they threw our house up on mls then abandoned us. I completely regret contacting them.”

— Adrienne C., 2024, Google

"They talk about one day of back to back showings so we didn't have people wanting to view the house on any given day which was a big reason we went with them. That never happened. It was basically the same as going with any other realtor. They took photos, put up the listing, and waited. We still had people asking to come by the house at various dates and times which was a major inconvenience and not what they promised. There was no bidding war. I understand the housing market fluctuates and that can control how the sale of a house goes but this whole process felt like we were sold on promises that they could not deliver."

— K. Bryan Goodman, 2024, Google

Be aware that when you sign a listing agreement with 72SOLD, you may be locked into that agreement for a set period (such as 90 days). Unfortunately, 72SOLD’s strategy is geared toward fast sales and doesn’t necessarily work as well in less competitive markets.

72SOLD reviews from Realtors

72SOLD has mostly good reviews from realtors. Some realtors praise the program for providing leads that convert well and they say they benefit from the ongoing training.

“The training with 72SOLD is incredible! This gives our team the ability to sell a home for more money, in less time, and less stress for the sellers, which is what every seller wants. I can't wait to do more with 72SOLD. I see this program as a huge improvement over the traditional way to sell a home.”

— Patti F., May 2023, BBB

Other realtors, however, complain about the ongoing costs. 72SOLD charges a $199 enrollment fee that covers the first two months followed by a $72 monthly fee[5] for its Lead Generation Tool. Additionally, there is a 25% referral fee on closings plus a $1,500 monthly fee for its Leads Referral Program.[6] Some realtors also question the value of 72SOLD’s mandatory twice-weekly training calls. A Director of Operations for one real estate group recounts:

“These things always ran over an hour in length, sometimes as long as two or a little more. I had to sit in on these each time as the DO for our team. They are excruciatingly stupid. Sometimes, you might get some useful info, but most of the time is Greg [Hague, CEO of 72SOLD] having an affiliate on there extolling the virtues of 72Sold, or having some vendor trying to sell you something.”

— DBrasco48, May 2024, Reddit

How 72SOLD works

72SOLD’s strategy is designed to drum up competition for homes for sale. While the specifics of their strategy vary by market, it generally follows this process:

1. “Coming soon” strategy. To generate buyer interest, 72SOLD will advertise your home listing as “Coming soon,” usually through an MLS pre-listing.
2. List your home on the MLS. Your agent will work with you to set a listing price, which may be deliberately lower than other comparable properties in order to spur buyer interest.
3. Limited weekend showings. 72SOLD typically only makes your property available for showings for a limited number of hours during a single weekend. Again, by limiting showings, 72SOLD is trying to drum up competition.
4. Set an offer deadline. Shortly after the weekend showings, prospective buyers are given a deadline for when they must submit offers by. This deadline is designed to further heighten a sense of competition, which in theory should lead to more offers and potentially a bidding war.
5. Review offers. You’ll review your offers with your realtor and choose the one that works best for you. If you’re not satisfied with any of the offers, you’re free to reject them. 

Selling with 72SOLD

When you sign with a 72SOLD agent, your listing agreement will specify what services they'll provide in exchange for their compensation. However, as with most full-service realtors, you can usually expect the following:

• Pricing guidance, including a comparative market analysis (CMA)
• Professional photography
• Staging advice
• MLS listing and syndication to sites like Zillow, Trulia, and Realtor.com
• Social media marketing
• Negotiation assistance
• Yard sign and lock box
• Showing and open house coordination
• Help with evaluating offers, handling negotiations, and reviewing the final contract
• Guidance through inspections, appraisals, and closing

Where 72SOLD differs from a traditional brokerage is in its application of a uniform marketing strategy, which includes giving buyers a limited timeframe to view your property and submit offers. While 72SOLD claims that this strategy is innovative, it’s one that any real estate agent can use.

72SOLD Buyer Rebate

72SOLD advertises a buyer rebate of up to 1.25% cash back. However, 72SOLD doesn’t give any details about who qualifies or how it’s calculated. It’s also not clear whether this rebate is offered in the form of closing credits or as a check after closing. The difference is important since closing credits require lender approval, whereas checks after closing typically come with fewer restrictions.

If you buy a home with a 72SOLD agent, be sure to clarify how the rebate works and whether it could affect your mortgage application. Also, keep in mind that buyer rebates are illegal in eight states.

Is 72SOLD legit?

72SOLD is a legitimate real estate company founded in 2018 by businessman and lawyer Greg Hague. It’s headquartered in Scottsdale, Arizona, and is available nationwide.

72SOLD has expanded rapidly since its founding and has been named one of Inc.’s 5,000 fastest growing companies multiple times.[7] It is also partnered with Keller Williams, giving Keller Williams’ agents access to the 72SOLD program.

In 2023, 72SOLD was named as a co-defendant in a lawsuit against former Keller Williams co-founder Gary Keller.[8] The lawsuit accused Keller of embezzling funds and of forcing Keller Williams agents to participate in businesses that Keller had a financial interest in, including 72SOLD. Gary Keller owns a 49% stake in 72SOLD.

72SOLD locations

72SOLD is available nationwide for buyers and sellers.[9]

72SOLD news and updates

Bottom line: Should I use 72SOLD?

72SOLD can work if you live in a hot real estate market where inventory is low and buyer demand is high. The company’s marketing tactics have the potential to create a sense of urgency among buyers, which in theory could help speed up the sale and drive up the price.

However, 72SOLD’s strategy is risky since it often depends on listing homes for lower than what comparable properties are selling for. The approach also offers prospective buyers a very limited window during which to view your home. In a slow real estate market, that could leave you with fewer and lower offers than what you may be hoping for.

72SOLD’s marketing strategy may sound good on paper, but we strongly recommend talking to other real estate agents first. By discussing your property with multiple agents, you’ll get a clear idea of what your home is worth and how long it will realistically take to sell it given current market conditions.

FAQ

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