Brokerless is a nationwide flat fee MLS company that makes it possible for you to list your home on the multiple listing service (MLS) without an agent. Its three service packages are all priced under $200.
Listing on the MLS boosts your home's visibility. Buyer's agents use the MLS to search for properties for their clients, and MLS listings are automatically syndicated to major real estate sites like Zillow that buyers use to browse available homes.
Brokerless's ultra-low listing fee can save you thousands of dollars on realtor commissions. However, Brokerless doesn’t offer help setting a list price, marketing the property, or negotiating with buyers — which could leave you feeling lost if you don't have much experience selling homes.
🤝 Want expert guidance and maximum savings? We can connect you with top-rated local agents from trusted brands like Keller Williams and RE/MAX. Enjoy full-service support while paying a low 1.5% commission — half the typical rate. Get started today.
Should you use Brokerless?
Brokerless is best for experienced FSBO sellers
Brokerless may be right for you if
- You're an experienced FSBO seller who's comfortable handling most aspects of the home-selling process on your own, and
- You want to save on realtor fees
The flat fee MLS service gives you valuable MLS exposure. Homes listed on the MLS sell for approximately 18% more than unlisted properties.[1] However, you'll have to do the rest of the work to sell your house, including pricing, marketing, and negotiating. That's why you need to know what you're doing if you use Brokerless.
Its flat fee of $99–188 offers significant savings compared to the 2.5–3% commission typically paid to listing agents.
The platform also allows free listing status changes, a feature many competitors charge extra for. This helps maximize your savings when selling without a realtor.
Inexperienced sellers should consider getting more support
If you're new to real estate transactions or uncomfortable with determining pricing, conducting market research, managing marketing, or negotiating with buyers, Brokerless may not provide sufficient support. First-time sellers or those handling complex sales often benefit from guidance from full-service agents to navigate these tasks effectively.
Discount brokers offer savings and full support
Discount real estate brokers offer an excellent middle-ground solution for sellers wanting professional support while still saving money. These brokers provide the same full services as traditional agents but at significantly reduced commission rates (1.5% versus the standard 3%).
With a discount broker, you receive professional guidance on all aspects of the home sale, from pre-listing prep to closing.
Before choosing Brokerless or any flat fee MLS service, carefully assess your experience level, time availability, and comfort with handling various aspects of the selling process to determine which option best suits your specific needs and circumstances.
Brokerless alternatives
Brokerless charges $99 for a 6-month MLS listing with 6 photos and no agent support. It offers two à-la-carte services, ShowingTime and call forwarding, at $50 each.
Most flat fee MLS services charge:
- A few hundred dollars for a basic MLS listing
- A few hundred dollars plus 0.5–1% of the sale price for packages offering more support (like help with pricing, marketing, and paperwork)
Brokerless is priced competitively compared to other companies' basic packages. But a few options are cheaper and have more services.
For example, Unreal Estate has a basic package for $99 that includes 15 photos, as well as email and live chat support. Homecoin's $95 plan includes a 12-month listing and unlimited photos.
If you want more à-la-carte options, consider List With Freedom. The company offers add-ons like open house hosting, virtual tours, and online showings.
If you want more substantial support, look into Houzeo. Its premium package is priced at $499 plus 1% and provides comprehensive broker support for all aspects of the sale.
Brokerless reviews: What customers say
| Site | Rating |
|---|---|
| 4.6/5 (94 reviews) | |
| BBB | 5/5 (5 reviews) |
| Trustpilot | 3.2/5 (1 review) |
| Weighted average | 4.6/5 (100 reviews) |
Brokerless reviews are mostly positive, with a 4.6 out of 5 from 100 online reviews. The company has an A+ BBB rating, although it isn’t accredited.
Positive reviews praised Brokerless for an easy and fast process, with several noting that they saved money over a traditional sale. Happy customers said that the company communicated well and the customer service team quickly answered questions. They were especially complimentary of the owner, Jack Laufer, and his knowledgeable and efficient team.
The handful of negative Brokerless reviews called the business unprofessional and the owner rude. In some cases, the company owner responded to the review to state they had no record of doing business with that person.
Here are some example reviews of common themes we found:
✅ Great communication and customer service
Multiple Brokerless reviews cited quick and helpful customer service. The company was available to answer questions and guide sellers through listing on the MLS by owner.
“I am a real estate investor. I used Brokerless to sell my personal home and a rental property in a different state. Brokerless gave me all of the assistance that I needed to get my properties sold. Any time that I had a question, they were right there to answer. Plus, they saved me a ton of money! This is the only service that I will use to sell a property.”
— Nicholas C., April 2025, Google
“Brokerless is a great flat listing platform. They are fast, and they have great communication and customer service. They are quick and have your listing up and running in less than 24 hours. Definitely recommend their services for any flat listing services! We list more than five properties a month with them and don’t plan on using any other platforms.”
— Eileen N., April 2025, Google
✅ Good price
Several reviewers said they saved money through Brokerless. The company’s flat rate of $99–188 is much lower than the average real estate commission (2.5–3% of the sale price for listing agents).
“Excellent service and saved me over $20K. Thanks, Brokerless 🙏”
— Warner H., January 2025, Google
“This company is awesome! Saves us a ton of money listing through them versus a traditional agent. Highly recommend!”
— Bobby T., February 2025, Google
❌ Disrespectful behavior
Over the last year, there were some sporadic negative Brokerless reviews. These reviewers cited poor customer service and disrespectful behavior.
The business responded to both reviews below. However, Brokerless didn’t address every negative review we found.
“The owner, Jack, is just a nasty person. He knows everything, and no question you ask gets treated with any respect (or) decency. We decided to use a competitor that treats people with a little respect.”
— Bill, August 2024, Google
“Not a good experience at all. By all means, use another company. Plus, they don’t want to talk to you after they have gotten your money. The owner is super unprofessional. And when you look at other comments, you can see the same pattern. If I could give below a 1 star, I certainly would.”
— Jeff B., April 2024, Google
How Brokerless works
Listing packages
| Package | What's included |
|---|---|
| $99 MLS By Owner | 6-month local MLS and Realtor.com listing Syndication on popular and local websites 6 photos Free status changes State-required forms and disclosures Seller’s contact shown on MLS |
| $149 MLS By Owner | Everything in the $99 MLS By Owner package, plus: 25 (total) photos |
| $188 MLS By Owner | Everything in the $149 MLS By Owner package, plus: 12-month (total) local MLS and Realtor.com listing Open house alerts |
Brokerless’s services are comparable to competitors’ basic plans. Free status changes let you keep your listing updated, and the company provides some of the needed paperwork for selling a house without a realtor.
There are also two upgrades for $50 each:
- ShowingTime: Buyers can instantly book a tour and share feedback about your home
- Call forwarding: Ensures that inquiries from buyers go directly to your phone
However, Brokerless offers fewer upgrades than other flat fee MLS services. And its packages don't have much variety compared to competitors that have basic and premium plans.
With only basic plans to choose from, Brokerless is only a good option for DIY sellers. If you want help with tasks such as photography, staging, pricing, and negotiating, consider working with an agent who offers full service for a reduced commission.
Selling process
Selling your home through Brokerless is straightforward:
- Choose your service plan.
- Submit your contact information and pay online through PayPal, Venmo, or a debit or credit card.
- Brokerless will contact you via email or phone to send the listing paperwork.
- Complete and return the paperwork. Depending on the MLS and provider, you’ll do this via fax, email, or online.
- Submit photos of your property by uploading them to a server or attaching them to an email.
- Your MLS listing will be live 24–48 hours after you submit all necessary paperwork.
- Buyers or their agents will contact you directly to set up showings.
- Accept an offer and close.
How much can you save with Brokerless?
Brokerless offers major savings for sellers. It offers a true flat rate with no other fees. Some competitor MLS services charge a fixed price upfront, plus 0.5–1% of the sale price at closing.
Even if you choose the priciest package and both upgrades, the $288 cost will be considerably less than paying a real estate agent. For listing agents, realtor fees and commissions are typically 2.5–3% of the home’s sale price.
Here's an example of how much you could save on a $400,000 home sale:
| Brokerless’s listing fee | $99–288 |
| Average listing fee (3%) | $12,000 |
| Amount saved with Brokerless | ~$11,700–11,900 |
While the savings with Brokerless look appealing, keep in mind that there are risks to using a flat fee MLS service instead of a listing agent.
Sellers without an agent usually get lower sale prices than sellers who have an agent ($50,000 less on average).
So even though you might save a lot on listing fees, you may end up walking away with much less money from the sale — making the listing fee savings not worth it.
💸 Seeking savings and the best price for your home? We negotiate low listing fees with top realtors from trusted brands like Keller Williams and Century 21. Find an agent who can negotiate a higher sale price, and save thousands!
Brokerless locations
Brokerless is headquartered in Weston, Florida. The company offers services nationwide through its extensive network of broker partners.
Brokerless reviews: The bottom line
Brokerless is worth looking into if you want a DIY sale and savings on realtor fees. It has affordable basic services and a straightforward process.
However, if you don't have a lot of experience selling real estate, you'll probably want more support. You can get full service and savings by finding a real estate agent who offers a discounted rate.
We recommend researching several flat fee MLS companies and discount brokers to see which option delivers the best overall value and is the right fit for your home sale.
