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The Best Discount Real Estate Brokers in Appleton, Wisconsin (2023)

Published November 10, 2023

  • Written by Jon Stubbs

  • Hannah-Warrick-Editor-Photo

    Edited by Hannah Warrick

Written by Jon Stubbs

Jon Stubbs is a Content Writer for Real Estate Witch and its sister publications in the Clever Real Estate family of brands. He's an authority on non-traditional home selling companies, including iBuyers, home trade-in services, and cash home buyers.

Hannah-Warrick-Editor-Photo

Edited by Hannah Warrick

Hannah Warrick is a Content Editor at Clever Real Estate, where she contributes to Real Estate Witch and its sister brands. She’s done extensive research on discount real estate brokers, flat fee MLS companies, and first-time home buying. 

If you’re looking to sell a house and save on realtor commission fees in Appleton, Wisconsin, we recommend hiring a discount real estate brokerage. A good discount real estate broker provides the same general services and support as a traditional real estate agent but for a fraction of the price.

Company Our Rating Upfront Fee Listing Fee Availability
🏅 Best overall
Clever Real Estate Logo
4.9
Excellent
None
1.5% ($3,000 min.)
Nationwide
Learn More
Redfin Appleton Logo
4.7
Very good
None
1.5% ($3.500 min.)
Multi-state
Learn More
Best Choice Flat Fee Logo
3.9
Good
$0–599
1%
Nationwide
Learn More
Redefined Realty Advisors Logo
3.7
Good
None
3.99% total commission*
State-wide
Learn More

The Real Estate Witch Team evaluated 16 discount real estate brokers in the Appleton, Wisconsin, area based on a variety of key factors, including fee structures, customer reviews, sales performance, and more. Our guide will help you choose the right brand to fit your budget and desired level of service. 

⚡️ In a hurry? Find top discount realtors near you now.

Why trust us?
We want to help you reach your real estate goals and save money. When you hire a service through a link on this page, we may earn a small commission. This doesn’t influence our rankings or advice. Learn how we researched and ranked these companies.
How discount realtor commissions work
  • Appleton home sellers typically pay a 5.67% average real estate commission.
  • 3.12% goes to the listing agent, 2.55% goes to the buyer’s agent.
  • Discount real estate brokerages offer a lower listing fee (e.g., 1.5%) that yields big savings at closing.
  • Still expect to cover the buyer’s agent fee, no matter who you list with.
How to choose a discount realtor
  • Compare at least 2–3 agents to find the best fit for your situation.
  • Evaluate their past sales, customer reviews, and do an in-person interview, ideally at your property.
  • Focus on finding the right real estate agent vs. the lowest rate to save money and prevent stress.
Which level of service is right for you?
  • Full service: Best option for most people. Same general services and support offered by a traditional agent, including end-to-end, in-person representation.
  • Limited & flat fee MLS service: Only for experienced sellers looking to sell by owner. Includes a flat fee MLS listing in your area and possibly some other add-on services, but zero agent representation or support.

Top full-service discount real estate brokers in Appleton, WI

🏅 Best overall

Clever Real Estate

Clever Real Estate Logo Learn More
4.9
Excellent

Upfront Fee

None

Listing Fee

1.5% ($3,000 min.)

Customer Rating

5.0 (2,627)

Availability

Nationwide

Overview

Pricing

Reviews

Contact

Our take: If you’re a home seller in Appleton, WI, looking to save on realtor fees without compromising service, Clever is an excellent choice.

What we like: Clever offers substantial discounts of up to 50% off the standard rates charged by realtors. Furthermore, its matching service is highly rated and completely free, with no obligations.

How it works: Clever connects you with top local realtors from reputable brokerages like RE/MAX and Compass. You have the flexibility to compare options and find the best fit, all while benefiting from an exclusive 1.5% listing fee, regardless of the agent you select.

Pros

  • Partner with an experienced agent from a well-known brokerage, rather than a discount agent
  • Agents will work for a 1.5% listing fee when you choose Clever
  • Access a wide range of experienced realtors in the Appleton area

Cons

  • No assurance that you’ll be able to directly work with a preferred agent or brokerage
  • Additional services like professional staging, drone photos, and 3D tours may involve extra charges (agents will provide detailed information about what’s included during their listing presentation)

Fee structure

  • 1.5% listing fee ($3,000 min.) at closing
  • 2–3% buyer’s agent commission at closing
Weighted avg. 5.0 2,627
Trustpilot 5.0 2,402
Google 4.8 225

Website: listwithclever.com
Phone: 1-833-225-3837
Hours: 7 a.m.–7 p.m. CST, 7 days a week
Address: 6358 Delmar Blvd, Suite 300, St. Louis, MO 63130

Redfin Appleton

Redfin Appleton Logo Learn More
4.7
Very good

Upfront Fee

None

Listing Fee

1.5% ($3.500 min.)

Customer Rating

N/A*

Availability

Multi-state

Overview

Pricing

Reviews

Contact

Our take: For those planning to list their property in Appleton, WI, and are in the market for an established discount real estate firm, Redfin is a good option. However, its minimum commission fee is slightly higher than other options in Appleton.  

What we like: Redfin offers a competitive 1.5% listing fee, which can save sellers thousands in closing costs. In addition, if you use Redfin’s services for both buying and selling within a 12-month period, you’ll receive an extra 0.5% reduction on your listing fee. 

Things to watch out for: Redfin uses a tech-focused, team-driven strategy, a model that may not appeal to everyone. A Lead Agent, assisted by a back-office team, oversees the process from the office, and a substantial part of the process is executed remotely. Also, Redfin has a minimum commission fee of $3,500 in Wisconsin. If your home’s value is $233,000 or less, you may end up paying more than the advertised 1.5% rate.

Pros

  • Major savings on listing fees
  • Reputable brand with a solid pool of agents
  • For certain sellers, a remote, team-centric method might work well

Cons

  • Might not be suitable for those wanting a personalized agent experience
  • Compared to Clever, the pool of agents to select from is limited
  • Slightly higher minimum fee than other Appleton options

Fee structure

  • 1.5% listing fee ($3,500 min. in Appleton) at closing
  • 2–3% buyer’s agent commission at closing
  • 0.5% listing fee refund if you also buy with Redfin within 12 months

*Not enough data available at this time

Website: redfin.com
Phone: 1-844-759-7732
Hours: 8 a.m.–5 p.m. CST, 7 days a week
Address: 790 N Milwaukee St, Suite 322, Milwaukee, WI 53202
Areas served: Allouez, Appleton, Ashwaubenon, Astor, De Pere, Green Bay, Hobart, Howard, Suamico, and more

Best Choice Flat Fee

Best Choice Flat Fee Logo Learn More
3.9
Good

Upfront Fee

$0–599

Listing Fee

1%

Customer Rating

*N/A

Availability

Nationwide

Overview

Pricing

Reviews

Contact

Our take: Best Choice Flat Fee’s low prices make it a great opportunity to save, especially on higher-value homes, but its full-service package might not meet your needs. We recommend asking a lot of questions in the agent interview to make sure they’re able to provide the level of service you need. 

What we like: The company’s low flat fees and full-service pricing option make it ideal for sellers looking to save on commission without sacrificing a full-service realtor. 

Things to watch out for: Best Choice Flat Fee is a nationwide network of individually owned discount real estate brokerages. Service can vary, and good reviews for one location don’t necessarily mean great service at another.

Pros

  • Low flat listing fees
  • Multiple service tiers to choose from (one full-service option)

Cons

  • Extra charges for photography, yard signs, and lock boxes for some packages
  • Service may not match the quality of higher-cost brokers
  • Flat fee plans charge upfront, nonrefundable fees

Fee structure

  • Silver Plan
    • $299 upfront, nonrefundable fee
    • 0% at closing
  • Gold Plan
    • $599 upfront, nonrefundable fee
    • 0% at closing
  • Platinum Plan
    • No upfront fee
    • 1% at closing 
  • You choose buyer’s agent commission at closing
  • Learn more about pricing plans

*Not enough data available at this time

Website: bestchoiceflatfee.com
Phone: 414-446-3350
Address: 1345 N Jefferson, Milwaukee, WI, 53202

Redefined Realty Advisors

Redefined Realty Advisors Logo Learn More
3.7
Good

Upfront Fee

None

Listing Fee

3.99% total commission*

Customer Rating

5.0 (491)

Availability

State-wide

Overview

Pricing

Reviews

Contact

Our take:  Lake Country Flat Fee aims to help home sellers in Appleton save money. However, due to a lack of data, it’s difficult to determine the effectiveness and performance of its services, as we found no customer reviews or transaction history. 

What we like: Redefined Realty Advisors offers a flat 3.99% total commission fee at closing. This is lower than the traditional 6%, which could result in significant savings for home sellers. It serves most counties in Wisconsin, including Appleton.   

Things to watch out for: The company doesn’t have any verified transactions in our dataset, making it hard to assess its market performance. While its rates are lower than industry averages, other discount real estate brokers offer more savings, such as Clever.

Pros

  • Lower total commission fee compared to traditional agents
  • Covers a broad area in Wisconsin
  • Positive customer reviews

Cons

  • Limited options in terms of service plans
  • No verified transactions available for evaluation
  • Higher total commission fee than other Appleton discount real estate brokers

Fee structure

  • 3.99% total commission at closing

*Total commission includes listing agent commission and buyer’s agent commission.

Weighted avg. 5.0 491
Google 5.0 491

Website: redefinedrealty.com
Phone: 262-732-5800
Address: N51 W 24953 Lisbon Rd, Pewaukee, WI 53072
Areas served: Wisconsin

Other discount real estate brokerages in Appleton, WI

Assist-2-Sell, has been providing MLS services for many years, but its performance in recent years has been uncertain. Its local offices typically offer a variety of services and pricing options, and the details can vary across locations. Due to the lack of available data on Assist-2-Sell in Appleton, we did not include this broker in our list. 

» MORE: Compare all full-service discount real estate brokers in Wisconsin.

Limited-service and flat fee MLS Appleton brokers

Sellers who have more experience in real estate may be interested in using limited-service or flat fee MLS companies. These brokerages offer less support but for a lower fee than full-service discount realtors.

Company Our Rating Listing Fee
Madcity Homes Logo
4.9
78 reviews
$500
Learn More
Madison Flat Fee Homes Logo
4.8
78 reviews
$450 to list + $1,550 at closing
Learn More
Unreal Estate Logo
4.6
111 reviews
$0–599 upfront + 0.5% at closing
Use code “Clever” to save
Learn More
On unrealestate.com

» MORE: Compare all flat fee MLS services in Wisconsin.

Next steps: Start interviewing real estate agents

​​

Related articles

Average Real Estate Commission in Wisconsin: Knowing the standard commission rate in your area can help you avoid overpaying for a realtor and accurately estimate costs when you sell your home. 

Wisconsin Seller Closing Costs and More: Read this guide for a complete breakdown of the costs of selling a house in Wisconsin, including tips on how to save on your sale. 

How to Sell a House Without a Realtor in Wisconsin: Selling your home without a realtor means you won’t have to pay a listing commission, but do the positives outweigh the negatives? Read this guide to find out if FSBO in Appleton is right for you. 

How to Negotiate Realtor Commissions: Negotiating real estate fees centers on knowing the market and your situation, then using that info while talking to multiple agents.

How to Choose the Right Realtor to Sell Your House: When selling a home in today’s market, choosing the right listing agent is key. Most people hire the first traditional agent they interview — here’s a better approach.

Why trust us

Data sources

Our Research Team gathered 40 discrete pricing and service models to create our initial list of Appleton, WI discount real estate brokerages. We then compiled and analyzed a further 92,976 publicly available data points tied to past transactions, customer reviews, licensing info, and more to categorize each service and create our final list and rankings.

Methodology

The Real Estate Witch Team used public business directories to identify every company in the greater Appleton region calling itself a discount real estate broker or agent. We then filtered that list down and ranked the top Appleton options based on the following criteria: 

  • Service level: We only included and rated full-service discount realtors and brokerages to start, which we think are the best option for most home sellers. These companies offer the same key services you’d expect from a traditional realtor, including in-person representation and end-to-end support.
  • Pricing: We assessed each company’s fee structure and cross-referenced it with the service model to determine who was offering (a) the best overall value — price vs. service — and (b) the fewest unfavorable pricing terms, like high minimums, nonrefundable upfront fees, or other hidden costs.
  • Customer reviews: We evaluated all verifiable customer reviews for each service. We considered not only the total review counts, average customer ratings, and key positive and negative themes, but we also assessed factors like how recent and relevant the reviews were to customers making hiring decisions right now. 
  • Sales activity: We looked at available data about past transactions to gauge sales performance and activity level.
✍️ Editor’s note: Limited or missing data doesn’t disqualify a company from our list, but it does lower the company’s ranking. We base our rankings on objective measurements, and we can only measure what we can see. We regularly try to find missing data to update our rankings accordingly.

Editorial policy

Credible, primary sources power our pages. When you hire a service through a link on this page, we may earn a small commission. But this doesn’t influence our advice or ranking methodology. Learn more about Real Estate Witch here.

The Real Estate Witch content team created parts of this page with the assistance of an AI tool. Our team of humans researched the companies, collected and analyzed the data, and ranked the companies, then used AI to assist in writing about the companies. Our team fact-checked and edited the text, as we do for all of our content.

Filed Under: Save When You Sell Your Home Tagged With: Save When You Sell Your Home

About the Author

Jon Stubbs is a Content Writer for Real Estate Witch and its sister publications in the Clever Real Estate family of brands. He's an authority on non-traditional home selling companies, including iBuyers, home trade-in services, and cash home buyers. Read more

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