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The Best Discount Real Estate Brokers in Grand Rapids, Michigan (2023)

Published October 9, 2023

  • Written by Jon Stubbs

  • Hannah-Warrick-Editor-Photo

    Edited by Hannah Warrick

Written by Jon Stubbs

Jon Stubbs is a Content Writer for Real Estate Witch and its sister publications in the Clever Real Estate family of brands. He's an authority on non-traditional home selling companies, including iBuyers, home trade-in services, and cash home buyers.

Hannah-Warrick-Editor-Photo

Edited by Hannah Warrick

Hannah Warrick is a Content Editor at Clever Real Estate, where she contributes to Real Estate Witch and its sister brands. She’s done extensive research on discount real estate brokers, flat fee MLS companies, and first-time home buying. 

If you’re looking to sell a house and save on realtor commission fees in Grand Rapids, Michigan, we recommend hiring a discount real estate brokerage. A good discount real estate broker provides the same general services and support as a traditional real estate agent but for a fraction of the price.

Company Our Rating Upfront Fee Listing Fee Availability
🏅 Best overall
Clever Real Estate Logo
4.9
Excellent
None
1.5% ($3,000 min.)
Nationwide
Learn More
Redfin Grand Rapids Logo
4.7
Very good
None
1.5% ($3,000 min.)
Multi-state
Learn More
Assist-2-Sell Logo
3.5
Good
Unclear
Unclear
Multi-state
Learn More

The Real Estate Witch Team evaluated #N/A discount real estate brokers in the Grand Rapids, Michigan, area based on a variety of key factors, including fee structures, customer reviews, sales performance, and more. Our guide will help you choose the right brand to fit your budget and desired level of service. 

⚡️ In a hurry? Find top discount realtors near you now.

Why trust us?
We want to help you reach your real estate goals and save money. When you hire a service through a link on this page, we may earn a small commission. This doesn’t influence our rankings or advice. Learn how we researched and ranked these companies.
How discount realtor commissions work
  • Grand Rapids home sellers typically pay a 5.65% average real estate commission.
  • 2.77% goes to the listing agent, 2.88% goes to the buyer’s agent.
  • Discount real estate brokerages offer a lower listing fee (e.g., 1.5%) that yields big savings at closing.
  • Still expect to cover the buyer’s agent fee, no matter who you list with.
How to choose a discount realtor
  • Compare at least 2–3 agents to find the best fit for your situation.
  • Evaluate their past sales, customer reviews, and do an in-person interview, ideally at your property.
  • Focus on finding the right real estate agent vs. the lowest rate to save money and prevent stress.
Which level of service is right for you?
  • Full service: Best option for most people. Same general services and support offered by a traditional agent, including end-to-end, in-person representation.
  • Limited & flat fee MLS service: Only for experienced sellers looking to sell by owner. Includes a flat fee MLS listing in your area and possibly some other add-on services, but zero agent representation or support.

Top full-service discount real estate brokers in Grand Rapids, MI

🏅 Best overall

Clever Real Estate

Clever Real Estate Logo Learn More
4.9
Excellent

Upfront Fee

None

Listing Fee

1.5% ($3,000 min.)

Customer Rating

5.0 (2,627)

Availability

Nationwide

Overview

Pricing

Reviews

Contact

Our take: If you’re a homeowner in Grand Rapids who wants to sell your property and save on realtor commission, Clever is an excellent choice.

What we like: Clever provides the opportunity to work with highly qualified, traditional realtors at significantly reduced rates of up to 50%. Its matching service has a strong reputation and is completely free with no strings attached.

How it works: Clever connects you with top-rated local realtors from reputable brokerages such as RE/MAX and Compass. You have the freedom to compare your options and select the realtor that best meets your requirements, all while taking advantage of an exclusive 1.5% listing fee (same as Redfin), no matter which realtor you choose.

Pros

  • Work with a traditional agent from a well-known brokerage (not a discount agent)
  • Discounted rates of up to 50% compared to standard rates when working through Clever
  • Access to a wide selection of agents, with several top realtors available in Grand Rapids

Cons

  • No guarantee that you’ll be able to work with a specific agent or brokerage of your choice
  • Additional services like professional staging, drone photos, and 3D tours may come at an extra cost (agents provide a breakdown of what’s included during their listing presentation)

Fee structure

  • 1.5% listing fee ($3,000 min.) at closing
  • 2–3% buyer’s agent commission at closing
Weighted avg. 5.0 2,627
Trustpilot 5.0 2,402
Google 4.8 225

Website: listwithclever.com
Phone: 1-833-225-3837
Hours: 8 a.m.–8 p.m. EST, 7 days a week
Address: 6358 Delmar Blvd, Suite 300, Saint Louis, MO 63130

Redfin Grand Rapids

Redfin Grand Rapids Logo Learn More
4.7
Very good

Upfront Fee

None

Listing Fee

1.5% ($3,000 min.)

Customer Rating

N/A*

Availability

Multi-state

Overview

Pricing

Reviews

Contact

Our take: If you’re a seller in Grand Rapids, MI, who wants to save on realtor fees while still receiving good service, Redfin is a good option to consider.

What we like: Redfin distinguishes itself with its affordable 1.5% listing fees, providing considerable savings for sellers. Plus, if you use Redfin for both buying and selling within a year, you receive an additional 0.5% reduction in your listing fee. Redfin is a well-established brand that offers a wide array of discount realtors, surpassing many local brokers in the region.

Things to watch out for: Redfin’s technology-driven and team-based approach might not be everyone’s cup of tea. The majority of the process is handled remotely, and you’ll work with a Lead Agent along with a supportive back-office team. It’s important to note that Redfin has a minimum commission fee of $3,000 in Grand Rapids. So, if you have a home worth $200,000 or less, you may end up paying more than the advertised 1.5% rate.

Pros

  • Substantial savings on listing fees
  • Well-known brand with a decent selection of agents
  • Appealing tech-forward approach for some sellers

Cons

  • May not suit those who prefer a more personalized, individual agent approach
  • Fewer agent options compared to Clever

Fee structure

  • 1.5% listing fee ($3,000 min. in Grand Rapids) at closing
  • 2–3% buyer’s agent commission at closing
  • 0.5% listing fee refund if you also buy with Redfin within 12 months

*Not enough data available at this time

Website: redfin.com
Phone: 1-844-759-7732
Hours: 8 a.m.–5 p.m. EST, 7 days a week
Address: 401 Hall St, Suite 185D, Grand Rapids, MI 49503
Areas served: Caledonia, Forest Hills, Grand Haven, Grand Rapids, Holland, Hudsonville, Kentwood, Spring Lake, Walker, Wyoming, and more

Assist-2-Sell

Assist-2-Sell Logo Learn More
3.5
Good

Upfront Fee

Unclear

Listing Fee

Unclear

Customer Rating

4.6 (76)

Availability

Multi-state

Overview

Pricing

Reviews

Contact

Our take: If you’re a home seller in Grand Rapids, MI looking for a discount real estate option, Assist-2-Sell may be a good fit for you. With its multi-state presence and positive customer reviews, this company can sell your home for lower listing fees.

What we like: Assist-2-Sell provides a full-service experience at lower commission rates compared to traditional brokerages. It has a strong reputation and a wide network of agents to choose from.

Things to watch out for: It’s important to note that its pricing structure and services can vary by location. Make sure to contact a Grand Rapids agent to get a clear understanding of its fees and services before making a decision.

Pros

  • Lower commission rates compared to traditional brokerages
  • Full-service experience with a wide network of agents
  • Strong reputation and positive customer reviews

Cons

  • Pricing and services can vary by location
  • The lack of transparency in service details from Assist-2-Sell can make it challenging to fully understand what to expect when working with this broker

Fee structure

  • Reach out to Assist-2-Sell directly to get a clear understanding of its services and pricing in Grand Rapids, MI
Weighted avg. 4.6 76
Google 4.6 76

*Google reviews are comprehensive of all Assist-2-Sell locations.

Website: assist2sell.com
Phone: 616-928-2281
Address: 6333 Apio Cir, Hudsonville, MI 49426

Other discount real estate brokerages in Grand Rapids, MI

Discount Realtor is a real estate referral service that matches you with a discount realtor in Michigan. Its real estate agents either offer discount commission or a flat fee listing on the local MLS. We left it off our Michigan list because we couldn’t verify pricing details or find any reviews or transactions for this company.

HomeFlex Realty is a local real estate broker in the Grand Rapids area. It offers a variety of packages, ranging from closing assistance to full service. We didn’t Home Flex Realty in our Grand Rapids list due to some unclarity about its pricing models. It’s unclear if sellers will actually save on realtor commission if the buyer is represented by another brokerage.  

» MORE: Compare all full-service discount real estate brokers in Michigan.

Limited-service and flat fee MLS Grand Rapids brokers

Sellers who have more experience in real estate may be interested in using limited-service or flat fee MLS companies. These brokerages offer less support but for a lower fee than full-service discount realtors.

Company Our Rating Listing Fee
Best for sellers wanting agent support
Modern Way Realty Logo
5
171 reviews
$295–895
Learn More
On modernwayrealty.com
Homecoin Logo
4.9
112 reviews
$95
Learn More
On homecoin.com
Unreal Estate Logo
4.6
111 reviews
$0–599 upfront + 0.5% at closing
Use code “Clever” to save
Learn More
On unrealestate.com

» MORE: Compare all flat fee MLS services in Michigan.

Next steps: Start interviewing real estate agents

​​

Related articles

Average Real Estate Commission in Michigan: Knowing the standard commission rate in your area can help you avoid overpaying for a realtor and accurately estimate costs when you sell your home. 

Michigan Seller Closing Costs and More: Read this guide for a complete breakdown of the costs of selling a house in Michigan, including tips on how to save on your sale. 

How to Sell a House Without a Realtor in Michigan: Selling your home without a realtor means you won’t have to pay a listing commission, but do the positives outweigh the negatives? Read this guide to find out if FSBO in Grand Rapids is right for you. 

How to Negotiate Realtor Commissions: Negotiating real estate fees centers on knowing the market and your situation, then using that info while talking to multiple agents.

How to Choose the Right Realtor to Sell Your House: When selling a home in today’s market, choosing the right listing agent is key. Most people hire the first traditional agent they interview — here’s a better approach.

Why trust us

Data sources

Our Research Team gathered #N/A discrete pricing and service models to create our initial list of Grand Rapids, MI discount real estate brokerages. We then compiled and analyzed a further #N/A publicly available data points tied to past transactions, customer reviews, licensing info, and more to categorize each service and create our final list and rankings.

Methodology

The Real Estate Witch Team used public business directories to identify every company in the greater Grand Rapids region calling itself a discount real estate broker or agent. We then filtered that list down and ranked the top Grand Rapids options based on the following criteria: 

  • Service level: We only included and rated full-service discount realtors and brokerages to start, which we think are the best option for most home sellers. These companies offer the same key services you’d expect from a traditional realtor, including in-person representation and end-to-end support.
  • Pricing: We assessed each company’s fee structure and cross-referenced it with the service model to determine who was offering (a) the best overall value — price vs. service — and (b) the fewest unfavorable pricing terms, like high minimums, nonrefundable upfront fees, or other hidden costs.
  • Customer reviews: We evaluated all verifiable customer reviews for each service. We considered not only the total review counts, average customer ratings, and key positive and negative themes, but we also assessed factors like how recent and relevant the reviews were to customers making hiring decisions right now. 
  • Sales activity: We looked at available data about past transactions to gauge sales performance and activity level.
✍️ Editor’s note: Limited or missing data doesn’t disqualify a company from our list, but it does lower the company’s ranking. We base our rankings on objective measurements, and we can only measure what we can see. We regularly try to find missing data to update our rankings accordingly.

Editorial policy

Credible, primary sources power our pages. When you hire a service through a link on this page, we may earn a small commission. But this doesn’t influence our advice or ranking methodology. Learn more about Real Estate Witch here.

The Real Estate Witch content team created parts of this page with the assistance of an AI tool. Our team of humans researched the companies, collected and analyzed the data, and ranked the companies, then used AI to assist in writing about the companies. Our team fact-checked and edited the text, as we do for all of our content.

Filed Under: Save When You Sell Your Home Tagged With: Save When You Sell Your Home

About the Author

Jon Stubbs is a Content Writer for Real Estate Witch and its sister publications in the Clever Real Estate family of brands. He's an authority on non-traditional home selling companies, including iBuyers, home trade-in services, and cash home buyers. Read more

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