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Edited by Ashley Simon
Written by Hannah Warrick
Edited by Ashley Simon
Top Milwaukee discount realtors | How to choose | Commission fees | Using a 1% realtor | Using a 2% realtor | Alternatives | Milwaukee real estate market | Methodology
If you’re looking to sell a house and save on realtor commission fees in Milwaukee, we recommend hiring a discount real estate brokerage.
A good full-service discount real estate broker provides the same general services as a traditional real estate agent, but for a fraction of the price. Discount realtors typically charge a 1-2% listing fee instead of the Milwaukee average listing fee of 3.31%.
We found and scored the 5 best full-service discount real estate brokers in Milwaukee. Browse our list to find the best one for you.
⚡️ Compare top-rated discount brokers near you. Enter your zip code and get matched with local agents who charge a 1.5% listing fee.
🏅 The best discount real estate brokers in Milwaukee
| Company | Our Rating | Avg. Rating | Best for | Listing Fee | Minimum Fee | |
|---|---|---|---|---|---|---|
|
🏅 Agent-matching service
Clever Real Estate |
✅ Highly recommend
|
4.9 ⭐ (3,650 reviews)
|
Best for most sellers
|
1.5%
|
$3,000
|
Find Agents |
Lake Country Flat Fee |
👍 Recommend
|
4.9 ⭐ (233 reviews)
|
Best for less expensive homes
|
$2,995 + 1%
|
None
|
Learn More |
Milwaukee Flat Fee Homes – Main Offices |
🤔 Maybe consider
|
Unverified
|
Best for more expensive homes
|
$1,550
|
None
|
Learn More |
Assist-2-Sell |
🤔 Maybe consider
|
4.5 ⭐ (15 reviews)
|
Best for full service
|
Unverified
|
None
|
Learn More |
DISCOUNT-REALTOR |
❓ Unverified
|
Unverified
|
Best for full service
|
Unverified
|
None
|
Learn More |
Our Rating
Listing Fee
Minimum Fee
Takeaways
Reviews
Plan
Contact
Listing fee: Offers a low listing fee of just 1.5% (compared to the traditional 3.31% listing fee in Wisconsin).
Upfront fee: No upfront fee required.
Savings: The average Wisconsin home seller can save $6,196 using Clever (compared to using a traditional broker).
Reviews: Excellent customer review score, with an average rating of 4.9 stars across 3,650 reviews.
Standard services: Clever agents offer all the standard services at no additional cost, including photography, showing management, and more.
Premium services: Clever agents offer professional listing photography at no extra cost (other premium services may be included).
Clever Real Estate excels in offering a seamless and easy process, connecting clients with experienced agents who provide professional service and prompt communication. Clients appreciate the significant savings on commissions, while agents work efficiently to sell homes quickly, often above asking price. With a focus on integrity and hands-on support, Clever ensures a trustworthy and stress-free experience for buyers and sellers alike.
🟢 Primary positive themes
- Professional service (34% of reviews)
- Significant savings (33%)
- Hands-on support (28%)
- Easy process (27%)
- Sells fast (22%)
| Source | Avg rating | Review count |
|---|---|---|
| BBB | 4.9 | 107 |
| 4.7 | 371 | |
| TrustPilot | 4.9 | 3,172 |
| Weighted average | 4.9 | 3,650 |
Pricing overview
| Upfront fee | None |
| Listing fee | 1.5% |
| Minimum fee | $3,000 |
| Sell & buy savings | None |
🏠 Standard services
- In-person representation: ✅ Included
- Pricing assistance: ✅ Included
- MLS listing and syndication: ✅ Included
- Basic photography: ✅ Included
- Yard sign: ✅ Included
- Lockbox: ✅ Included
- Marketing materials: ✅ Included
- Showing management: ✅ Included
- Negotiation support: ✅ Included
- Transaction coordination: ✅ Included
- Paperwork and contract assistance: ✅ Included
- Closing support: ✅ Included
⭐ Premium services
- Virtual tours: ❓Depends on agent
- Professional photography: ✅ Included
- Drone photography: ❓Depends on agent
- Floorplans: ❓Depends on agent
- Virtual staging: ❓Depends on agent
- Social media marketing: ✅ Included
- Open houses: ✅ Included
Website: https://listwithclever.com
Phone: +1 833-225-3837
Address: 6358 Delmar Blvd Suite 300 St. Louis, MO 63130
Locations served: Nationwide
Our Rating
Listing Fee
Minimum Fee
Takeaways
Reviews
Plan
Contact
Listing fee: Offers a very low listing fee of 1% (compared to the traditional 3.31% listing fee in Wisconsin).
Upfront fee: Doesn’t charge an upfront fee, which is ideal.
Savings: You’d save around $4,913 on a typical Milwaukee home valued at $342,346, compared to selling with the traditional listing fee of 3.31% in the city.
Reviews: Good customer review score, with an average rating of 4.9 stars across 233 reviews.
Standard services: This brokerage offers all the standard services at no additional cost, including photography, showing management, and more.
Premium services: This discount realtor includes some premium listing services at no extra cost to help market your house.
Lake Country Flat Fee excels in providing a seamless and easy process for clients, with prompt communication and professional service. The team, including agents like Joey and Christi, offers hands-on support and market expertise, ensuring homes sell quickly and efficiently. Clients appreciate significant savings from the flat fee structure, making it a cost-effective choice without compromising on service quality.
🟢 Primary positive themes
- Hands-on support (50% of reviews)
- Prompt communication (43%)
- Easy process (35%)
- Market expertise (32%)
- Professional service (32%)
| Source | Avg rating | Review count |
|---|---|---|
| 4.9 | 233 | |
| Weighted average | 4.9 | 233 |
Pricing overview
| Upfront fee | None |
| Listing fee | $2,995 + 1% |
| Minimum fee | None |
| Sell & buy savings | None |
🏠 Standard services
- In-person representation: ✅ Included
- Pricing assistance: ✅ Included
- MLS listing and syndication: ✅ Included
- Basic photography: ✅ Included
- Yard sign: ✅ Included
- Lockbox: ✅ Included
- Marketing materials: ✅ Included
- Showing management: ✅ Included
- Negotiation support: ✅ Included
- Transaction coordination: ✅ Included
- Paperwork and contract assistance: ✅ Included
- Closing support: ✅ Included
⭐ Premium services
- Virtual tours: 🚫 Not included
- Professional photography: ✅ Included
- Drone photography: 🚫 Not included
- Floorplans: 🚫 Not included
- Virtual staging: 🚫 Not included
- Social media marketing: 🚫 Not included
- Open houses: ✅ Included
Website: https://lakecountryflatfee.com
Phone: +1 262-567-5700
Address:
Locations served: Milwaukee County, Ozaukee County, Waukesha County
Is this your company? Claim your your profile here.
Our Rating
Listing Fee
Minimum Fee
Takeaways
Reviews
Plan
Contact
Listing fee: Charges a flat fee of $1,550 at closing, which is ideal for sellers with expensive homes.
Upfront fee: Charges an upfront fee, which isn’t ideal.
Savings: You’d save around $9,782 on a typical Milwaukee home valued at $342,346, compared to selling with the traditional listing fee of 3.31% in the city.
Reviews: We didn’t find any public reviews about this company.
Standard services: This brokerage offers all the standard services at no additional cost, including photography, showing management, and more.
Premium services: This discount realtor offers a limited number of premium listing services to help you sell your home.
We did not find enough reviews of Milwaukee Flat Fee Homes – Main Offices to identify any significant positive or negative themes.
None
Pricing overview
| Upfront fee | $550 |
| Listing fee | $1,550 |
| Minimum fee | None |
| Sell & buy savings | None |
🏠 Standard services
- In-person representation: ✅ Included
- Pricing assistance: ✅ Included
- MLS listing and syndication: ✅ Included
- Basic photography: ✅ Included
- Yard sign: ✅ Included
- Lockbox: ✅ Included
- Marketing materials: ✅ Included
- Showing management: ✅ Included
- Negotiation support: ✅ Included
- Transaction coordination: ✅ Included
- Paperwork and contract assistance: ✅ Included
- Closing support: ✅ Included
⭐ Premium services
- Virtual tours: 🚫 Not included
- Professional photography: ✅ Included
- Drone photography: 🚫 Not included
- Floorplans: 🚫 Not included
- Virtual staging: 🚫 Not included
- Social media marketing: 🚫 Not included
- Open houses: 🚫 Not included
Website: https://milwaukeeflatfeehomes.com/
Phone: +1 414-482-5050
Address: 4230 N Oakland Ave, Shorewood, WI 53211
Locations served: Statewide
Is this your company? Claim your your profile here.
Our Rating
Listing Fee
Minimum Fee
Takeaways
Reviews
Plan
Contact
Listing fee: Their pricing plan is unclear based on available information.
Upfront fee: Doesn’t charge an upfront fee, which is ideal.
Savings: There is insufficient data to estimate how much a typical Wisconsin home seller could save using this firm.
Reviews: Lower average customer review score and fewer reviews than other discount realtors, with an average rating of 4.5 stars across 15 reviews.
Standard services: This brokerage offers all the standard services at no additional cost, including photography, showing management, and more.
Premium services: This discount realtor includes some premium listing services at no extra cost to help market your house.
Assist-2-Sell stands out for its hands-on support and prompt communication. Clients appreciate the easy process, with agents like Maggie and Bob providing 24/7 availability and professional service. The company offers significant savings, allowing clients to save thousands while receiving full service. Their market expertise and dedication ensure a smooth experience, making them a reliable choice for selling and buying homes.
🟢 Primary positive themes
- Hands-on support (50% of reviews)
- Prompt communication (50%)
- Market expertise (50%)
- Significant savings (33%)
- Professional service (25%)
| Source | Avg rating | Review count |
|---|---|---|
| 4.5 | 15 | |
| Weighted average | 4.5 | 15 |
Pricing overview
| Upfront fee | None |
| Listing fee | Unverified |
| Minimum fee | None |
| Sell & buy savings | None |
🏠 Standard services
- In-person representation: ✅ Included
- Pricing assistance: ✅ Included
- MLS listing and syndication: ✅ Included
- Basic photography: ✅ Included
- Yard sign: ✅ Included
- Lockbox: ✅ Included
- Marketing materials: ✅ Included
- Showing management: ✅ Included
- Negotiation support: ✅ Included
- Transaction coordination: ✅ Included
- Paperwork and contract assistance: ✅ Included
- Closing support: ✅ Included
⭐ Premium services
- Virtual tours: 🚫 Not included
- Professional photography: ✅ Included
- Drone photography: 🚫 Not included
- Floorplans: 🚫 Not included
- Virtual staging: 🚫 Not included
- Social media marketing: ✅ Included
- Open houses: 🚫 Not included
Website: https://www.a2srightpricerealty.com/
Phone: +1 414-422-4700
Address: S73W16485 W Janesville Rd, Muskego, WI 53150
Locations served: Franklin, Greendale, Greenfield, Milwaukee, Mukwonago, Muskego, New Berlin, Waterford, Waukesha, Wauwatosa, West Allis, Wind Lake
Is this your company? Claim your your profile here.
Our Rating
Listing Fee
Minimum Fee
Takeaways
Reviews
Plan
Contact
Listing fee: Their pricing plan is unclear based on available information.
Upfront fee: Doesn’t charge an upfront fee, which is ideal.
Savings: There is insufficient data to estimate how much a typical Wisconsin home seller could save using this firm.
Reviews: We didn’t find any public reviews about this company.
Standard services: This company includes most of the standard services at no extra cost, including in-person representation.
Premium services: This discount realtor includes some premium listing services at no extra cost to help market your house.
None
None
Pricing overview
| Upfront fee | None |
| Listing fee | Unverified |
| Minimum fee | None |
| Sell & buy savings | None |
🏠 Standard services
- In-person representation: ✅ Included
- Pricing assistance: ✅ Included
- MLS listing and syndication: ✅ Included
- Basic photography: ✅ Included
- Yard sign: ✅ Included
- Lockbox: 💰 Extra fee
- Marketing materials: ✅ Included
- Showing management: ✅ Included
- Negotiation support: ✅ Included
- Transaction coordination: ✅ Included
- Paperwork and contract assistance: ✅ Included
- Closing support: ✅ Included
⭐ Premium services
- Virtual tours: 💰 Extra fee
- Professional photography: 💰 Extra fee
- Drone photography: 💰 Extra fee
- Floorplans: 🚫 Not included
- Virtual staging: 🚫 Not included
- Social media marketing: ✅ Included
- Open houses: ✅ Included
Website: https://www.discount-realtor.com
Phone: +1 972-402-8888
Address: 1704 Westridge Drive Plano, TX 75075
Locations served: Nationwide
Is this your company? Claim your your profile here.
How to choose a low commission real estate broker in Milwaukee
Finding the best low commission or discount realtor isn’t just about finding the lowest commission rates. There’s a lot to consider when choosing a discount real estate broker, from the services offered, quality of agents, and fees at closing.
Average real estate commission rates in Milwaukee
In Milwaukee, sellers are responsible for paying the listing agent directly. The average listing fee in Milwaukee is 3.31%, though you can pay lower rates by using a discount real estate agent.
Traditionally, sellers also set the fee they were willing to pay a buyer’s agent. But a 2024 lawsuit against the National Association of Realtors changed this so buyer’s agents have to negotiate rates directly with the buyers they represent.
Most buyers will still ask sellers to pay this fee as a concession from their sale proceeds, so the buyer doesn’t have to bring more cash to closing.
The average buyer’s agent commission in Milwaukee is 2.47%. That’s $8,456 on a Milwaukee home with the median sale price of $325,700.
Should I use a 1% commission realtor?
Using a 1% commission realtor to sell your home can be a great option if you’re looking to maximize your profits. You’ll save money on commissions compared to the traditional 3.31% listing fee in Milwaukee.
However, it’s important to choose the best realtor for your situation — not just the realtor with the lowest commission rate. Before you choose to sell with a 1% realtor, verify that they offer all the same services that you’d get from a traditional realtor. Avoid any 1% realtors that don’t offer in-person support, negotiation assistance, or hands-on support during closing.
It’s also a good idea to read online reviews from former clients to learn about how the agent works. If you have time, interview 2–3 agents from different discount brokerages, and choose the agent that you feel the most comfortable with.
Should I use a 2% commission realtor?
Choosing a 2% commission realtor can still provide you significant savings compared to a traditional realtor. But as with any real estate brokerage, the level of service can vary by agent, so it’s important to clarify exactly what’s included.
Your decision should be based on your local market dynamics, the complexity of your sale, and your comfort level with handling certain aspects of the process yourself. Always interview multiple agents and compare their track records and customer reviews before making a choice.
Should I use a flat fee realtor?
Using a flat fee realtor can be a good way to save thousands of dollars compared to traditional percentage-based commissions — particularly if you’re selling a high-value home. But, if you’re selling a less expensive property, you may get more savings by choosing a discount realtor who charges percentage-based commission. It all depends on the amount of the flat fee and how that compares to your home’s potential sale price.
Additionally, consider the level of service you require and ensure that the flat fee option provides all the assistance you need throughout the selling process.
Alternatives to using a Milwaukee discount real estate broker
- Sell to a Milwaukee cash home buyer: This is a good option if you need to sell your house as fast as possible, don’t have time to make repairs, and don’t mind selling for less than you’d get on the market.
- Sell to an iBuyer: Similar to a cash buyer, iBuyers are companies that make quick, all-cash offers on homes. However, they typically have strict criteria for the homes they buy and generally only buy move-in ready homes in hot markets. They may request you make certain repairs on your home before completing the offer.
- Sell without a realtor and use a Wisconsin flat fee MLS company: This option allows you to list your home on the Multiple Listing Service (MLS) for a flat fee, typically a few hundred dollars. You’ll handle most of the sale process yourself, including pricing, marketing, and negotiations. While this can save you money on commissions, it requires more time and effort on your part, and you may not have access to a realtor’s expertise and network.
- Negotiate realtor fees yourself: Instead of accepting standard commission rates, you can try to negotiate lower fees with full-service realtors. This approach allows you to potentially reduce costs while still benefiting from professional services. Your success may depend largely on market conditions, the complexity of your sale, and your negotiation skills. Be prepared to discuss what services you need and what you’re willing to pay for them.
Overview of the Milwaukee real estate market
📊 Current market data
- Median home value: $342,346 — up by 5.17% compared to last year
- Median listing price: $365,000 —up by 6.58% compared to last year
- Median sale price: $325,700 — up by 9.64% compared to last year
By understanding what’s happening in your local real estate market, you and your discount realtor can make the best decisions about your selling strategy. The market can influence everything from your listing price to the time your listing sits on the market.
Your discount realtor should provide you with a comparative market analysis (CMA) report that gives an estimate of your home’s fair value, based on what similar homes have recently sold for in your area. Based on this analysis, you’ll set a listing price with your agent that’s both reasonable and competitive in your local market.
Ranking methodology
Our Research Team gathered 25 discrete pricing and service models to create our initial list of the best Milwaukee discount real estate brokerages. We then compiled and analyzed a further 13,082 publicly available data points tied to customer reviews, pricing, service offerings, and more to create our final list and rankings of the best discount realtors in Milwaukee.
We evaluated each company based on the following criteria:
- Pricing: We assessed each company’s fee structure and cross-referenced it with the traditional listing fee of 3% to determine who was offering (a) the best overall savings and (b) the fewest unfavorable pricing terms, like high minimums, nonrefundable upfront fees, or other hidden costs. (40% of the ranking score)
- Service level: We only included and rated full-service discount real estate brokers, which we think are the best option for most home sellers. These companies offer the same key services you’d expect from a traditional realtor, including in-person representation and end-to-end support. We also assessed whether the companies offer premium services, such as virtual tours and floorplans, at no additional cost. (30% of the ranking score)
- Customer reviews: We evaluated all verifiable customer reviews for each service. We considered the total review counts, average customer ratings, and key positive and negative themes by using our AI sentiment analysis tool. (30% of the ranking score)
Housing market data in Milwaukee comes from vetted sources including Zillow, Realtor.com, and Redfin. As our primary sources update, we refresh the data on our pages. Before making any decisions based on housing market data, we recommend speaking with a real estate agent to get a better understanding of your local market.
✍️ Editor’s note: Limited or missing data doesn’t disqualify a real estate company from our list, but it does lower the company’s ranking. We base our rankings on objective measurements, and we can only measure what we can see. We regularly try to find missing data to update our rankings accordingly.
Editorial policy
Credible, primary sources power our pages. When you hire a service through a link on this page, we may earn a small commission. But this does not influence our advice or ranking methodology. Learn more about Real Estate Witch here.
The Real Estate Witch content team created parts of this page with the assistance of an AI tool. Our team of humans researched the companies, collected and analyzed the data, ranked the companies, and then used AI to assist in identifying positive and negative themes from company reviews. Our team fact-checked and edited the text, as we do for all of our content.
Related articles
Average Real Estate Commission in Wisconsin: Knowing the standard commission rate in your area can help you avoid overpaying for a realtor and accurately estimate costs when you sell your home.
Wisconsin Seller Closing Costs and More: Read this guide for a complete breakdown of the costs of selling a house in Milwaukee, including tips on how to save on your sale.
Steps to Selling a Home in Wisconsin: Are you ready to sell your home in Wisconsin but need help understanding the process first? Read our complete guide on selling a home in Wisconsin (with or without a realtor).
How to Negotiate Realtor Commissions: Negotiating real estate fees centers on knowing the market and your situation, then using that info while talking to multiple agents.
How to Choose the Right Realtor to Sell Your House: When selling a home in today’s market, choosing the right listing agent is key. Most people hire the first traditional agent they interview — here’s a better approach.
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