Edina Realty is a real estate brokerage affiliated with Berkshire Hathaway. The company has offices in Minnesota, western Wisconsin, southwest Florida, and South Dakota.
Its agents provide comprehensive services, and Edina Realty commission rates are typical for the industry.
However, you can get the same quality guidance for less from a discount real estate agent. If you're interested in this option, you can fill out a short form to find top agents who charge less.
Who Edina Realty works best for
Edina Realty works best if you want a traditional, full-service experience and local expertise in the Midwest market, particularly in the Twin Cities area. The company has a large network of real estate agents there.
Edina also has an extensive suite of services (mortgage, insurance, title), making it a good choice if you're looking for an all-in-one real estate experience.
It may not be right for you if you're located outside of the company’s primary service area, prefer to work with an online brokerage, or want to save on realtor commission.
Edina Realty alternatives
Edina Realty vs. top discount brokers
Edina Realty is a traditional brokerage, meaning the company’s agents charge a typical listing fee. The national average commission rate for listing agents is 2.74% of the sale price. Theoretically, it's always possible to negotiate an agent's rate, but you may not always be successful.
Instead, if you’re looking to lower your costs, consider working with a discount broker.
Companies like Clever Real Estate and Redfin offer the same level of service, but their agents charge just 1.5%. Discount brokers negotiate commission rates with real estate agents so you don’t have to. This means you can work with a top agent in your area, get a guaranteed lower listing fee, and save thousands of dollars.
Here’s an example of commission rates for a $400,000 home:
| Traditional brokerage | Discount broker | |
|---|---|---|
| Listing fee | $12,000 (3%) | $6,000 (1.5%) |
| Buyer's agent fee | $12,000 (3%) | $12,000 (3%) |
| Total realtor commission | $24,000 (6%) | $18,000 (4.5%) |
| Savings | $0 | $6,000 |
💰 Want to pay less in realtor fees? Use our free agent finding tool to connect with local realtors who charge a 1.5% listing fee (half the usual rate). Fill out a short form, and compare agent matches from your inbox.
Edina Realty vs. other traditional brokers
Edina Realty focuses on the upper Midwest market. It has deeper regional knowledge compared to larger competitors, which can be an asset for buyers and sellers who need an agent in Minnesota or western Wisconsin.
Some of its competitors, like eXp Realty and Fathom Realty, operate mostly or entirely online. But Edina Realty sticks to a more traditional model. It has over 75 physical offices and more than 2,000 realtors who will meet with you in person.[1]
Edina Realty also offers clients a wide range of tools and services, including mortgage, title, insurance, and MyAtlas™ for tracking the process of selling or buying. Some other traditional brokerages offer these additional services and online platforms, but not all.
Edina Realty reviews: What customers say
| Review site | Rating |
|---|---|
| 4.3/5 (100+ reviews across locations) | |
| Yelp | 3.7/5 (47 reviews) |
We analyzed Google reviews for six company offices and Yelp reviews to understand what Edina Realty's clients think about its services.
Overall, the company has fairly positive reviews, and most of the negative opinions come from four or five years ago.
If you are considering working with an Edina Realty agent, you can look up the reviews for the particular local office or a specific agent to see whether they might be a good fit for you.
Here are some of the major themes across reviews:
✅ Agent’s market knowledge and industry expertise
Many reviewers noted that Edina Realty’s agents have an excellent understanding of the local market and were able to guide them throughout the process.
“Chris is fantastic to work with! He's very knowledgeable, answered all my questions thoroughly and quickly, has access to other experts that also quickly responded when there were weird situations, and generally is a great human! I was looking for a condo and he's truly an expert in that space! I highly recommend him!!!!”
— Amy A., Sept. 2024, Yelp
“Erich was able to point things out that we never would have known about and educated us so much about the history of housing materials (what's dangerous, what's good, etc.). He was able to point out if a floor was sloped, windows would need replacing, efficient furnaces, you name it we learned about it and knew what to look for anytime we went to an open house.“
— Sophie L., Aug. 2024, Yelp
✅ Professionalism and responsiveness
Clients consistently highlighted the great communication with agents and the quick response times.
“I worked with Nestor Arguello and Chris Wright here at Edina Realty to buy a house. I had an exceptional experience working with them! They were very professional, had great communication throughout the whole process, and provided excellent customer service! 10/10 would recommend working with them!”
— Joseph A., Oct. 2024, Google
❌ Poor communication
Most Edina Realty complaints on Google and Yelp are either star reviews with no explanation or reviews from a few years ago.
One noticeable theme was that customers had trouble communicating with their agents and didn't get a response when they tried to reach them.
How Edina Realty works
For sellers
Edina Realty offers different solutions based on your needs and preferences. The first step is deciding how you want to sell your house. The options are:
- A traditional sale with a realtor, which includes home prep, staging, and showings.
- Immediate Offer, which allows you to receive an immediate offer from the iBuyer QuickBuy and close on the house in as little as two weeks.
- List Assurance, where you can lock in a cash offer for 150 days and take time to list your home traditionally to potentially profit more from the sale.
- Sell & Stay, which lets you sell a home quickly while remaining as a tenant short- or long-term.
Here’s what the process looks like if you decide to go the most common route and sell with a realtor:
- Connect with an Edina Realty agent. You can find a realtor in two ways: searching for an agent or an office in your area or filling out a form and waiting for a company rep to get back to you.
- Sign a listing agreement. After you pick an agent, you sign a listing agreement so they can represent you during the selling process.
- Prepare your home for sale. Working with the realtor, you prep your property before putting it on the market. Prepping can include renovating, decluttering, and staging. Your agent also performs a comparative market analysis to help price the home.
- List your property. Your realtor puts the home on the market and starts to market it. This is also the time for property showings.
- Choose a buyer. Your Edina Realty agent presents you with a list of potential buyers and helps you negotiate and choose the best offer.
- Close. Once you accept the offer, you work toward closing. Usually, this includes a home inspection, appraisal, title work, and final negotiations.
For buyers
You can find an agent nearby on a dedicated page or check out Edina Realty homes for sale and fill out a contact form for a particular property. A company representative will get back to you and connect you with a buyer’s agent who will represent you throughout the process.
If you work with an Edina Realty agent, you can benefit from their knowledge of the local market, their help with scheduling showings, and their assistance with mortgage and title (if needed).
The company’s agents also have access to NetworkONE — an app that allows them to see Edina Realty listings that aren't yet posted on the multiple listing service. This exclusive preview could give you an advantage over other buyers.
Additional services
Edina Realty Mortgage
The company offers lending options for potential home buyers, including FHA and VA loans, refinancing, fixed rates, adjustable rates, conforming loans, and more. You’ll get connected with a local mortgage consultant (or you can choose one yourself on the dedicated page) who will assist you throughout the process from pre-approval to closing.
Edina Realty Title
This service tackles title preparation and closing for buyers and sellers. Edina Realty Title has 20 physical locations across Minnesota and western Wisconsin and claims to be the Midwest's largest full-service title company.
Edina Realty Insurance
Edina Realty Insurance offers buyers homeowners, auto, life, flood, and umbrella insurance solutions. The company partners with national and regional insurance companies and connects clients with independent agents who assess their situation and develop suitable coverage.
Zoom Casa
This service connects homeowners with contractors and renovation professionals to prepare the house for sale. Zoom Casa’s team can help with upgrades and staging before the home goes to market.
Another option, called Forward, allows you to unlock enough equity to purchase a new place, move in, and let the realtor and Zoom Casa’s team spruce up your old home and sell it to avoid renovations and showings.
Updater
Edina Realty offers this moving tool for free to clients who work with the company’s agents and plan to move within or to Minnesota or Wisconsin. Updater is an online solution that allows you to connect utilities, forward mail, reserve movers, and more. It was created to help new homeowners save time and streamline the moving process.
Is Edina Realty a legit company?
Yes, Edina Realty is a legit real estate brokerage headquartered in Edina, MN. It was founded in 1955 by Emma Rovick[2] and is currently run by Greg Mason, the President and CEO of Edina Realty Home Services.[3]
The company has over 75 offices and 2,000 realtors across locations. In 2023, it completed over 18,000 transactions, resulting in $7.47 billion in sales volume.[4]
Edina Realty news and updates
Nov. 19, 2024: ‘Edina Realty Settles for $3.5M over "Secret" Home Warranty Payments’
An Edina Realty lawsuit took place after the company received payments from Home Security of America to promote its home warranties to clients without disclosing these arrangements. Edina Realty agreed to pay $3.5 million to settle these allegations.[5]
Jul. 10, 2024: ‘Edina Realty Expands, Is Joined by BHHS North Properties’
The company acquired BHHS North Properties, adding over 100 real estate agents and other employees to its management. Edina Realty planned on a new office in Onalaska, Wisconsin, serving surrounding areas, and on redistributing agents from five other BHHS North Properties locations to existing offices.[6]
Apr. 08, 2024: ‘Edina Realty Expands to Southwestern Florida’
Edina Realty opened a new office in Naples, Florida, in an attempt to serve snowbird clients looking to relocate or own two houses between the Midwest and Florida. The company introduced Florida listings on its website and had 20 agents working in Florida, with further expansion plans.[7]
May 25, 2022: ‘MyAtlas™ at Edina Realty Seeks to Open Wide the Door to Home Purchase, Sale and Ownership Information’
Edina Realty launched MyAtlas™, a proprietary technology that allows clients to monitor the progress of their real estate transactions, whether it’s sales, purchases, or refinancing. The tool aims to provide more transparency and is especially beneficial for clients using multiple Edina Realty services.[8]
Jan. 11, 2022: ‘Edina Realty Expands To South Dakota; Acquires Hegg Realtors® with 200 Additional Agents’
Edina Realty acquired Hegg Realtors, a brokerage headquartered in Sioux Falls, to extend its footprint into the South Dakota market. The acquisition brought an additional 200 agents to the company.[9]
Edina Realty locations
Edina Realty is available in Minnesota, western Wisconsin, and southwest Florida. The company also acquired Hegg Realtors in 2022, which allowed it to expand its reach into South Dakota.
Head here to find an Edina Realty agent or office in your area.
Bottom line: Should I use Edina Realty?
Edina Realty could be a good choice if you want access to multiple tools and services and agents experienced in the upper Midwest market.
If you're considering working with an Edina Realty real estate agent, it's important to compare them with a few other agents. You're more likely to find the right agent if you compare commission rates, online reviews, sales experience in your area, and more.
You may also want to consider low-commission agents, who charge half the typical commission rate but offer the same value.
FAQ
Who owns Edina Realty?
Edina Realty is owned by HomeServices of America, Inc. (a subsidiary of Berkshire Hathaway Inc.).
Is Edina Realty part of the Real Estate Commission litigation?
Yes, Edina Realty is part of the Real Estate Commission litigation as a subsidiary of HomeServices of America. The parent company agreed to settle for $250 million.[10]
What is Edina Realty Foundation?
Edina Realty Foundation is a charitable organization focused on supporting homeless individuals in Minnesota and western Wisconsin.
Related reading
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Realtor Fees: Who Pays the Commission and How Much Is It? Learn what you need to know about real estate agent’s fees. You can compare the average commission rate in each state, learn what it covers, and who will pay the fee — buyer or seller.
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