How to Write a Real Estate Listing Description That Sells

Knowing how to write a real estate listing description can play a critical role in selling your home quickly and for top dollar.

According to the National Association of Realtors, 100% of homebuyers used the internet to search for homes in 2024, with 39% of them saying a home’s listing description was the most valuable piece of content — second only to listing photos.

A listing description or property description is the written portion of a real estate listing — no longer than about 250 words — that provides key details about a property for sale. It highlights the home’s best features, such as its layout, upgrades, location, and amenities, while also creating an engaging narrative to attract potential buyers.

If this task feels a little daunting, that’s okay: you don’t have to tackle this alone.

We’ll help you find an experienced local realtor who can write an effective listing description for you, designed to appeal to buyers in your unique market. Just answer a few short questions, and we’ll send vetted agent recommendations right to your inbox.

How to write a real estate listing description

1. Start with an eye-catching heading

To get a potential home buyer to stop scrolling and pay attention, make sure the first words they read — your listing description’s heading — are punchy, descriptive, and tell them what they want to know most, right away: What’s special about this place?

To start, consider jotting down what you believe are the best 10–20 features of your home and its location. You can use this list to inspire your heading, as well as the rest of the listing description.

Next, write your heading. In no more than about 10 words, highlight the home’s most desirable feature, avoiding vague or overused phrases like “must-see” or “great home.” Use specific, descriptive language that calls attention to what buyers care about most, like recent upgrades, unique amenities, and, especially, location.

Some strong examples include:

• Renovated Craftsman in Historic District – Walk to Shops & Cafés!
• Modern Downtown Loft with Floor-to-Ceiling Windows & City Views

Compare those to:

• 2BR/3Bath House with New Water Heater
• 4 bed/1.5 bath house

The latter examples don’t mention anything special or unique about the house. Or they mention a feature that, while somewhat important, doesn’t evoke a sense of what it might feel like to live there.

Meanwhile, the first examples work better because they’re not only extremely specific, but also focused on what buyers get most excited about: unique or highly desirable features and location. Home buyers aren’t just buying a house, after all, but the experience of living in that area as well.

2. Draw buyers in with a compelling introduction

The whole listing description should be only about 250 words, so you’ll want to limit your introduction to around 50 descriptive, specific words designed to hook the buyer and keep them reading. The goal here is to set the scene by leading with the home’s most attractive feature and incorporating a sense of lifestyle, location, or experience.

For instance, the most effective real estate listing description examples will open with something like: “This beautifully updated 3-bed, 2-bath home features an open floor plan, a chef’s kitchen with quartz countertops, and a private backyard oasis — perfect for summer evenings and entertaining.”

Compare how it feels to read that with how it feels to read: “3-bedroom, 2-bath house with a big yard.”

In the first example, a home buyer may imagine the scent of freshly mowed grass on a warm summer evening, or the sound of a crackling fire pit. In the second example, they may only imagine a backyard — one just like the dozens, or perhaps hundreds, of others they’ve already scrolled past. The difference between the two is language that evokes a sensory response, selling them a home they’ll want to invite family and friends to.

Here are some other strong examples:

• Located in a highly sought-after neighborhood just minutes from downtown, this modern townhome offers sleek finishes, high ceilings, and a rooftop terrace with breathtaking city views.
• Wake up to stunning lake views in this waterfront retreat, complete with a private dock, floor-to-ceiling windows, and a spacious deck designed for relaxing and entertaining.

Compare those to these less effective examples:

• This is a nice 3-bedroom, 2-bath home in a good neighborhood. Must see!
• Spacious house with patio. All appliances included. Great opportunity!

3. Write a detailed description

What follows the headline and introduction is critically important. Knowing that a home is near top-rated schools and entertainment, or has a completely remodeled kitchen with new butcher-block countertops, might spark a buyer’s curiosity. But will the rest of the home actually meet their needs?

With your introduction of no more than 50 words, you now have about 200 left to fill in those blanks, paint a more robust picture of the lifestyle and experience the home promises, and persuade the buyer that it’s worth scheduling a showing.

To do this, keep in mind that buyers don’t need a long-winded essay. They need useful, easy-to-skim, well-structured information that is nevertheless engaging and sensory-evoking, while still answering their most pressing questions and concerns.

You still want to focus on highlighting what makes the home valuable — whether it’s recent upgrades, a spacious layout, high-end finishes, or a prime location — but you’ll start weaving in additional basic, yet important details about things like square footage, heating and cooling, parking, and anything else that might help a buyer also appreciate the home’s overall functionality.

The description should also be honest, but positive — even if you’re selling a house that needs repairs.

Here’s a breakdown of what should go in your listing description, along with some good home listing description examples. Consider using this as a checklist to make sure you’re on the right track.

Lead with the home’s most desirable features

You've already introduced the property’s key selling points in the headline and introduction of the home description. Now it’s time to expand on them. What else makes this home special?

Is it the spacious chef’s kitchen with quartz countertops and a gas range? The vaulted ceilings that flood the living space with natural light? Continue building the description by emphasizing these standout features in a way that makes buyers imagine themselves living in the home.

Strong examples include:

• This stunning home welcomes you with soaring ceilings and an abundance of natural light. The open-concept living and dining space flows seamlessly into a fully remodeled kitchen with high-end stainless steel appliances, custom cabinetry, and a spacious center island — ideal for entertaining.
• Enjoy cozy evenings by the gas fireplace in the spacious living room, or step through French doors onto the covered patio, where a private, tree-lined backyard provides a serene escape from the everyday hustle.

Compare those to:

• The house has a nice kitchen and a backyard.
• Big living room with a fireplace and a door to the outside.

The first examples use specific details and help buyers visualize the experience of living in the space, versus the latter examples which are vague and lack emotion.

Describe the layout and key living spaces

Even with great photos, buyers need help understanding how the home is laid out and how the spaces connect. Does the kitchen open up to the living room? Is there a separate formal dining area? Are the bedrooms tucked away for privacy?

Think about how someone moves through the home and describe it clearly, making sure to highlight functional spaces like a home office, finished basement, or bonus room that can appeal to a wide range of buyers.

Strong examples include:

• To the left of the kitchen, newly installed sliding glass doors lead to a spacious patio, perfect for entertaining. Beyond that, a beautifully landscaped half-acre backyard offers plenty of space for gardening, outdoor dining, or play.
• Upstairs, the spacious primary suite features a walk-in closet and a luxurious ensuite bath with a soaking tub and dual vanities. Two additional bedrooms, each with ample closet space, share a recently updated full bath.

Compare that to:

• The house has a basement and an attic.
• There are three bedrooms upstairs and one downstairs.

A well-structured description helps buyers understand how spaces connect, while the not-so-good examples just list facts without context.

Showcase recent upgrades or high-end finishes

If your home has been updated or renovated, make sure buyers know about it! New hardwood floors, energy-efficient windows, and upgraded appliances all add value. Be specific and mention brand names when relevant. Buyers recognize and appreciate premium finishes like Bosch, Sub-Zero, or Kohler.

Strong examples include:

• The newly remodeled kitchen features sleek quartz countertops, a subway tile backsplash, and top-of-the-line stainless steel appliances, including a Bosch dishwasher and a gas range.
• Recent upgrades include energy-efficient double-pane windows, a new roof (2023), and luxury vinyl plank flooring throughout the main level.

Compare that to:

• The house has some updates. Kitchen was renovated.

The better examples provide clear, enticing details, including brand names, while the not-so-good examples are too generic to be useful.

Include outdoor spaces and neighborhood perks

Buyers don’t just purchase a home — they invest in a lifestyle. If the home has a deck, a private backyard, or a front porch, describe how it can be enjoyed. Also, mention nearby parks, restaurants, schools, or other neighborhood highlights that add value.

Strong examples include:

• Step outside to a fully fenced backyard, featuring a covered patio, built-in fire pit, and raised garden beds — perfect for outdoor gatherings or quiet evenings under the stars.
• Located just steps from the town’s best coffee shops and local boutiques, this home offers the perfect mix of suburban tranquility and city convenience.

Compare that to:

• The house has a yard, and there are stores and restaurants nearby.

Well-written outdoor and neighborhood descriptions help buyers envision how they’ll enjoy the space, rather than just stating what’s there.

Mention perks like new functional updates or buyer incentives

If major appliances (washer/dryer, refrigerator, smart home features) are included, state that clearly. Also highlight any newer, typically costly functional improvements like roofs, windows, and HVACs. And if you’re offering buyer incentives, like a home warranty, closing cost credits, or seller financing, highlight these details to make the listing more appealing.

Some strong examples include:

• This home comes with a brand-new Whirlpool washer and dryer set, plus a Nest smart thermostat for energy efficiency.
• All appliances stay! Water heater and HVAC are both less than two years old, with the boiler and gas fireplace serviced less than six months ago. New roof and windows installed in 2023.
• Seller is offering $5,000 toward closing costs with an accepted offer before [date], making homeownership even more affordable.

Compare this to:

• Appliances included. Newer roof. Closing help available.

Buying a home that won’t need costly functional repairs anytime soon is incredibly appealing and increases the value of your home. Likewise, buyers appreciate clarity and specifics around any potential perks. By comparison, vague phrasing doesn’t make an incentive feel valuable.

Frame potential negatives as opportunities

Unless you’re selling a brand new build, no home is completely perfect and free of flaws. While there are certain, less critical things that don’t need to be disclosed in your listing description — like a slightly noisy HVAC, or one cabinet that’s a little loose on its hinges — other flaws or quirks might be harder to miss and require some upfront disclosure.

Be mindful of things that could turn off buyers, and try to reframe them as positives or opportunities.

For example, how might you describe a home with uncomfortably small rooms? Consider:

• This cozy second bedroom is ideal for a nursery, home office, or reading nook.
• The living room evokes a sense of intimacy, perfect for warm, cozy movie nights.
• With an ounce of elbow grease, the two 11x12 bedrooms upstairs could easily be combined into one larger master suite.

Or what about a kitchen that is outdated?

• While the kitchen is ready for a personal touch, the spacious layout and existing gas line make it a great candidate for a dream renovation.
• The newly painted and carpeted family room opens into a kitchen with strong bones, ready to be transformed into your dream gathering space.

Compare that to:

• Bedrooms are 11x12. Kitchen needs work and is ready for remodel.

The good examples keep the tone positive and solution-oriented, while the not-so-good ones feel like red flags.

Features and language to inspire your listing description

If you’re still feeling a little stuck figuring out how to write a real estate listing description, this non-exhaustive list of features and descriptive language might inspire you.

If you’re still not sure exactly what needs to go in your own listing description, find a real estate agent with knowledge of your local market who can help. In addition to listing your home for you, they may also be able to point you toward some property description examples they recommend.

4. Wrap it up with a strong call to action

Before your listing description is done, it’s important to nudge buyers toward the next step with a clear and compelling call to action (CTA).

A CTA tells buyers exactly what to do next, whether that’s scheduling a showing, contacting an agent, or submitting an offer. A strong CTA creates urgency and direction, helping to turn casual interest into real action.

A well-crafted CTA should be short, direct, and inviting. Instead of using generic phrases like “Call for more details,” guide buyers toward a specific step: “Schedule a private showing today before this home is gone!”

Avoid overly aggressive language like “Act now or miss out!” that can feel pushy. Instead, aim for warm, engaging language that continues to inspire buyers to see themselves in the home, as well as encourages them to act quickly.

Some examples include:

• “Don’t miss your chance to see this stunning home — schedule your private tour today!”
• “Experience this home in person — contact us to book a showing before it’s sold.”

Compare those with:

• "Call for more info." (Too vague)
• "Schedule a showing right now or you’ll regret it when it’s gone!" (Pushy)

A well-placed CTA gives your listing a strong finish, encouraging buyers to act quickly, while making sure they know you’re ready and available to help them take the next step.

Listing description mistakes to avoid

Before you hit “publish,” you’ll want to do more than just a simple proofreading of your listing description. Beyond typos, there are other common listing description mistakes that could be the difference between successfully selling your house or having it spend weeks on the market. More importantly, certain listing description mistakes could get a seller in some legal trouble when it comes to fair housing laws.

Here are some of the most common mistakes to avoid, and what to do instead:

• Using language that violates fair housing laws. The Fair Housing Act prohibits language that could imply preference for certain buyers based on race, religion, gender, age, disability, or family status. Instead of "perfect neighborhood for young families," say "located near top-rated schools and parks." When in doubt, ask a listing agent to review your description to ensure compliance.
• Making your listing over 250 words, or one big block of text. Buyers skim listings quickly, so long-winded descriptions or dense paragraphs can lose their attention. Keep it concise and scannable by focusing on the home’s best features, location, and key updates. Instead of covering every last detail, highlight what makes the home stand out.
• Using jargon and unclear abbreviations. Real estate terms like "CAC," "FDR," or "EIK" may be second nature to agents but can confuse buyers. Instead, spell things out: "Central AC," "formal dining room," and "eat-in kitchen" provide clarity without guesswork.
• Overhyping or being misleading. Descriptions that exaggerate or mislead — like calling a home "fully remodeled" when only the kitchen was updated — can create distrust. Buyers will notice inconsistencies, which may hurt your chances of a sale. Be honest and specific. Instead of "brand-new kitchen," say "recently updated kitchen with quartz countertops and new appliances." Avoid all caps and excessive exclamation points, which can feel aggressive or overwhelming.
• Relying on generic or overused phrases. Phrases like "must-see," "won’t last," or "great bones" add little value and don’t tell buyers why the home is special. Instead of "spacious backyard," say "a half-acre yard with a pergola, built-in fire pit, and mature fruit trees." Overused words like “lots of character” or “ample storage” can be replaced with specific details that give buyers a real sense of the home’s value.

Creative real estate listing descriptions examples

2-bedroom, 2-bathroom Craftsman in a suburban downtown area with modern updates

Heading: Charming Craftsman Bungalow in Historic Downtown

Step into the warmth and character of this beautifully restored 1925 Craftsman bungalow, ideally located in the heart of Historic Downtown. This 1,450 sq. ft. home features two bedrooms, two bathrooms, and a blend of vintage charm and modern upgrades, making it the perfect retreat for those who appreciate classic architecture with contemporary comforts.

Inside, original hardwood floors, custom built-ins, and a cozy wood-burning fireplace create an inviting atmosphere. The fully renovated kitchen boasts quartz countertops, stainless steel appliances, and a farmhouse sink, while the sunlit breakfast nook offers views of the private backyard. The primary suite includes a walk-in closet and an en-suite bath with a tiled shower and updated fixtures. A bonus sunroom makes an excellent home office, studio, or reading nook.

Step outside to the covered front porch, perfect for morning coffee or evening relaxation. The professionally landscaped backyard features a pergola-covered patio, raised garden beds, and mature trees, creating a private city oasis. A detached one-car garage and extended driveway provide ample parking.

With recent upgrades including a new roof, HVAC system, and plumbing, this move-in-ready bungalow offers all the historic details you love with the modern updates you need. Located just steps from local cafés, boutiques, and parks, this home is the perfect balance of small-town charm and urban convenience. Schedule your private tour today!

2-bedroom, 2-bath downtown condo in a full-amenity building

Heading: Modern Condo with Skyline Views in the Heart of Downtown

Experience luxury city living in this 1,250 sq. ft., 2-bedroom, 2-bath condo perched high above Downtown’s vibrant core. Floor-to-ceiling windows flood the open-concept living space with natural light, offering breathtaking skyline views both day and night.

The chef’s kitchen features waterfall quartz countertops, high-end Bosch appliances, custom European cabinetry, and a spacious island perfect for cooking and entertaining. The primary suite includes a spa-like en-suite bath with a soaking tub, rainfall shower, and heated floors, as well as a walk-in closet with custom shelving. A guest bedroom and full bath provide extra space for visitors or a home office.

Step onto your private balcony to enjoy morning coffee or unwind with a sunset view. This exclusive building offers 24-hour concierge service, a rooftop pool, a state-of-the-art fitness center, a business lounge, and secure underground parking.

Located just steps from top restaurants, nightlife, and public transit, this condo provides the best of city living with easy access to work, entertainment, and shopping. HOA fees cover water, trash, and access to all amenities, making maintenance effortless.

Don’t miss this rare opportunity—schedule your private tour today!

4-bedroom, 3-bath home with updated kitchen but outdated bathrooms

Heading: Spacious Family Home with a Backyard Oasis

Nestled in a quiet cul-de-sac in Lakewood Estates, this 2,300 sq. ft. home features 4 bedrooms, 3 bathrooms, and an open-concept living area, making it the perfect space for families, entertaining, or working from home. Vaulted ceilings, a stone fireplace, and oversized windows create a bright and airy atmosphere in the main living and dining areas.

At the heart of the home is a modern kitchen with granite countertops, a large island, stainless steel appliances, and ample cabinetry. The primary suite includes a walk-in closet and a newly renovated en-suite bath with a dual vanity, soaking tub, and tiled shower. The two additional full bathrooms maintain their original charm and offer a great opportunity for customization to match your style and vision. Three additional bedrooms provide flexible space for guests, a home office, or a playroom.

Step outside to your private backyard retreat, featuring a covered patio, fire pit, and in-ground saltwater pool. With a fully fenced yard and mature trees, this space is perfect for both relaxation and entertaining. A three-car garage and extended driveway provide ample parking and storage.

Located just minutes from top-rated schools, shopping, and nature trails, this home is move-in ready with recent upgrades, including a new roof, HVAC system, and energy-efficient windows.

Schedule your tour today and imagine the possibilities this home has to offer!

Work with a realtor to write a listing description that sells

A well-crafted listing description can make all the difference in how quickly a home sells and at what price, but writing one that truly stands out takes market expertise, strategic wording, and a deep understanding of what buyers are looking for.

This is where a listing agent can provide invaluable assistance. Realtors know which features to highlight, how to frame potential drawbacks positively, and what language resonates with buyers in your specific market.

In addition to writing a compelling listing, a realtor ensures accuracy and compliance with fair housing laws, so you don’t risk using language that could cause legal issues or turn away potential buyers.

They also have access to professional listing tools, market data, and buyer behavior insights, helping you position your home competitively. From choosing the right listing photos to crafting a description that sells the lifestyle as much as the home itself, an experienced realtor can maximize your property’s appeal.

If you’re ready to sell, working with a top-rated agent can help you create a listing that attracts serious buyers quickly.

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