ListingSpark is a flat fee MLS listing service that operates in select Florida, Georgia, Tennessee, and Texas markets.
The company offers two plans: Spark ($2,995) and Premium ($4,495). Both cost significantly more than most flat fee MLS listing plans, but they include essential services that could justify the price.
We think ListingSpark is worth considering for some sellers who aim to sell a house without a realtor.
However, if you want only a simple MLS listing — without all the extras — we recommend looking at competitors that offer more basic plans. On the flip side, if you want full service, consider working with a low-commission agent who offers comprehensive support.
🔑 Key takeaways
- Service quality: ListingSpark offers a ton of essential services. Not only do you get full exposure (MLS and all major real estate sites), but you also get a fully integrated seller's platform, photography, closing assistance, a 150-point marketing plan, and title and escrow services. The Premium plan goes further and will help you price your home, get premium photography, and connect with an agent.
- Marketing: ListingSpark will put you on the MLS, Zillow, Trulia, and other major listing sites. It’ll also use advanced software to run 150 marketing plays to locate potential buyers for your home. Both plans come with professional photography, but the Premium plan will also put your listing in a review process that will help you craft the right description and get the best photos of your house.
- Cost: ListingSpark is one of the most expensive MLS listing services we’ve reviewed. The cheapest plan starts at $2,995, and the Premium plan is $4,495. You’ll also pay a cancellation fee if you decide to hire an agent, as well as a $350 "transaction facilitation fee" if your buyer approaches you without a real estate agent.
- Customer experience: Previous customers were very pleased with ListingSpark’s seller dashboard and customer service. The biggest frustrations, however, were around the FSBO process itself. Even with ListingSpark’s intense marketing strategy, some users had trouble selling their homes and ended up hiring a real estate agent to do it for them.
- User-friendliness: The seller dashboard is clean, easy to use, and organized. Selling your home is as simple as following some guided steps. If you need help, ListingSpark has a well-furnished library of FSBO literature.
ListingSpark vs. top competitors
Listing Fee
Our take
Details
Reviews
Beycome stands out for homeowners who want to sell their homes independently, offering valuable exposure and tools at competitive rates. It has a 4.5-star rating from its customers, and provides a 90-day money-back guarantee, making it a strong contender for those seeking to bypass traditional agent fees.
Particularly suited for experienced sellers across its served states, Beycome’s flat-fee MLS packages provide essential visibility and services. However, it might fall short for first-timers or those desiring more hands-on support. When considering Beycome, exploring other services to ensure the best fit for your selling needs and preferences is wise.
Pros
- Competitive pricing
- Good market exposure
- Money-back guarantee
Cons
- Limited support
- Customer service issues
- Services limited to certain states
Listing Fee
Our take
Details
Reviews
Homecoin offers a streamlined, flat fee MLS service that stands out for its affordability and simplicity, appealing to sellers who prefer to manage their sale process directly. With a fee of $95, Homecoin makes it possible to list properties on the MLS without the hefty commissions associated with traditional brokerages. The service is praised for its straightforward approach and effectiveness in providing significant commission savings.
However, Homecoin may not provide the full spectrum of services and support some sellers seek. For those needing more comprehensive assistance, including professional photography or hands-on agent guidance, exploring alternatives is recommended.
Pros
- Cost effective service
- Allows sellers to manage their own listing process
- Straightforward, easy-to-use platform
Cons
- Limited support
- Extra services may incur additional charges
- Lacks some of full-service offerings
Listing Fee
Our take
Details
Reviews
Fizber shines as a cost-effective, straightforward platform for FSBO sellers aiming for MLS listings with various service levels. While the low upfront costs are appealing, mixed reviews about customer service and aggressive sales tactics are worth considering. Before deciding, compare Fizber with other services to find the best match for your selling needs and preferences.
Pros
- Cost-effective
- User-friendly
- Listings get good visibility
Cons
- Mixed service reviews
- Aggressive sales
- Limited support
Service quality
Pros
- Great range of essential services
- Title and escrow services included
Cons
- Agent support only after you receive offers
ListingSpark offers FSBO sellers just about everything they need to sell their homes — above all, listing on the MLS and real estate websites. A couple of noteworthy ones:
- ListingSpark will hire a photographer and send them to your home.
- Spark Title will cover your title insurance and escrow. The downside is that Spark Title (owned by ListingSpark) may or may not be your best service provider.
- You'll get help pricing your home.
- You'll have access to a tool to help you schedule showings.
Under the premium plan, you’ll also get help from a licensed real estate agent once you receive offers, as well as an editorial review of your listing and photography and signs for an open house.
Marketing (how it works)
Pros
- Listing on MLS and 1,000 other real estate sites
- 150-point marketing plan
Cons
- No social media marketing
ListingSpark will give you maximum exposure. Your home will be listed on a local MLS and over 1,000 different listing and real estate sites including Zillow, Trulia, Redfin, and Realtor.com.
ListingSpark also uses marketing software to connect your property listing with qualified buyers. The software reviews 150 key features in your property (such as square footage and number of bedrooms) to match it with buyers who are looking for the same criteria.
Cost
Pros
- Good value for services in basic plan
Cons
- Much higher price than other flat fee MLS services
- Premium costs roughly the same as a full-service, low-commission agent
- Hidden fees
ListingSpark is significantly more expensive than most MLS listing services we’ve seen. Flat fee MLS companies typically charge $100–500, and ListingSpark's base plan ($2,995) is much higher.
If you only need to list your home on the MLS, you might be better off with another company. You won’t get all the bells and whistles (like professional photography and title and escrow services), but you also won’t pay a premium for them.
If you need a comprehensive FSBO toolkit, the Spark Plan may offer enough services to justify the cost. The fact that title services and professional photography are included could make the $2,995 worth it. Title insurance usually costs 0.5% of your home’s sale price, escrow services can cost $350–700, and pro photos can cost a few hundred dollars as well.
The Premium plan, however, doesn’t add much value. You get help from a licensed agent and pricing assistance. But you’re still doing the majority of the work yourself. At nearly $4,500, you may be paying only slightly less than working with a full-service agent who charges a 1.5% commission.
Also, ListingSpark has hidden fees. ListingSpark will charge you a “transaction facilitation fee” of $350 if your buyer finds your listing without an agent. You also won’t get refunded if you decide to cancel your listing on ListingSpark without selling your home.
Customer experience
Pros
- High customer rating
- Seller dashboard is a big hit
- Communicate and customer service are frequently praised
Cons
- Selling process can be frustrating
- Some users were unsuccessful in selling their home
Most clients are satisfied with ListingSpark’s platform and customer service team. The company has a 4.6 rating on Google. There were only a few negative reviews (below two stars), many of which were from at least two years ago.
We decided to run these reviews through an AI program that detects emotional language. Here's what we found:
- Positive themes: Responsiveness, value, seller portal
- Negative themes: Selling process, frustration, inconvenience
These themes suggest that reviewers had no problems with ListingSpark itself. They loved the seller dashboard and praised the customer service team’s ability to handle complicated questions.
The biggest frustration, however, was around actually selling a house FSBO. Those who left negative feedback were often unsuccessful in selling their homes by themselves. Many had to hire an agent, even after upgrading to ListingSpark’s Premium Plan.
User friendliness
Pros
- Simple steps and clean interface
- Video explanations
- Educational materials
Cons
- Dashboard lacks a calendar for showings
ListingSpark does an excellent job guiding you through the FSBO selling process. All the steps are listed in the left column, and if you get stuck, you can always watch the explanatory videos displayed to the right.
The seller dashboard is clean and organized. You can see how many showings you’ve done, how many homes you’ve sold, and all your active properties. The only feature that’s lacking is the option to see your scheduled showings directly from the dashboard.
Finally, ListingSpark has a comprehensive library with articles and literature on all FSBO topics.
Next steps
If you’re set on selling without an agent, then ListingSpark’s basic Spark Plan might be worth your money. You’ll get everything you need from a listing service, including MLS and Zillow exposure, professional photography, and a platform to view and respond to offers. In addition to these, you get a marketing plan and escrow and title services.
Because the price for even the most basic plan is high, be 100% sure you’re ready to sell your home FSBO before signing up. For a cheaper listing service, you can browse our list of the best FSBO websites.
Related reading
Methodology
We evaluated the value and quality of FFMLS and FSBO listing services based on five core criteria.
Quality of service
FFMLS companies should provide basic services, including:
- Listing to your local MLS
- Pushing listings to sites like Zillow and Trulia
- Maximum allowable photos
- Unlimited free listing changes
- Keeping a listing active until you cancel or close on your home
We noted add-on services that actually help you sell and manage your sale, like professional photography or an online dashboard. We didn’t give credit for fluffy offerings, such as video tours that are just photo montages or listings on Craigslist.
Marketing
We assessed how each company's services actually makes your listing visible to buyers, compared with the MLS, which is the baseline. Additional marketing services (via social media, digital ads, etc.) count to higher visibility, as does the company's website traffic.
Cost
We compared pricing tiers for services with baseline national averages and other brands.
Customer experience
Our evaluation…
- Aggregated customer reviews from across the web and created a weighted average rating
- Ran reviews through a sentiment analysis program to identify key themes
- Checked for complaints with the Better Business Bureau
User friendliness
We checked how easy the company app or portal was to use, and how easy it was to upload and manage the listing.