Find MyAgentFinder reviews | Is it legit? | How it works | Pros and cons | Top alternatives
What is MyAgentFinder?
MyAgentFinder is a nationwide service that quickly matches home buyers and sellers with local real estate agents — what’s commonly referred to as an agent matching service. The company also has a concierge team to help guide you through your transaction.
You can use MyAgentFinder to find an agent to help you sell or buy pretty much any type of property, from mobile homes to condos to single-family houses. It also has agents who specialize across a wide range of prices, from less than $50,000 to more than $1 million.
In October 2020, MyAgentFinder was rebranded as part of the Home & Money network. Its portfolio of complementary services includes a home valuation calculator, a mortgage lender matching tool, and an agent matching site for short-sale specialists.
Should I work with MyAgentFinder?
Pros
- MyAgentFinder is a fast and easy way to find a quality local realtor.
- The service is free, and there’s no obligation to move forward with an agent.
Cons
- MyAgentFinder isn’t transparent about its quality requirements for agents.
- Some similar services offer more value, like built-in commission savings.
Because MyAgentFinder is a free, no-obligation service, there’s no risk in giving it a try. If you don’t like the agents it recommends, you can simply walk away.
However, this service doesn’t provide any real value beyond connecting you with agents. Some of its competitors provide the same service — and offer built-in savings for sellers and buyers.
For example, Clever Real Estate and Ideal Agent can match you with top full-service agents in your area. But they also have reduced commission rates. Clever offers just a 1.5% listing fee, and Ideal Agent offers 2%. With Clever, sellers save an average of $7,000, and buyers can qualify for cash back after closing.
If you want to use MyAgentFinder, we encourage you to compare its agents with agents from alternative companies. That way, you'll have a better chance of finding the best fit and value. Learn more about the best MyAgentFinder alternatives.
Is MyAgentFinder legitimate?
Yes, MyAgentFinder is a licensed real estate brokerage in South Carolina that has been around since 2012. The company claims to have served 315,000+ customers and have 40,000 agents in its network.
Overall, its customer reviews are positive, with an average rating of 4.8/5 based on 802 reviews. It isn't accredited by the Better Business Bureau.
A MyAgentFinder representative told us the company only matches customers with "top performers" — i.e., agents who are in the top 1% in terms of sales volume in their respective markets.
However, the company provides no concrete information about how agents are vetted or what criteria they need to meet to join the MyAgentFinder network.
Though MyAgentFinder is a legit company that appears to have helped many customers and agents connect, its lack of transparency and embellished claims are potential red flags.
How does MyAgentFinder work?
MyAgentFinder’s service is pretty simple: the company gathers some information about your situation and preferences, then matches you with its partner agents in your area that most closely match that criteria.
Here’s a quick overview of what to expect:
- On the MyAgentFinder website, you’ll enter some basic details about your sale or purchase (e.g., location, timeline, price range).
- Within a few minutes, MyAgentFinder will reach out via text to confirm your phone number. If you don’t provide a cell phone number, you won't get any further communication from MyAgentFinder. They exclusively communicate via text message from this point on in the process.
- After you confirm your number, MyAgentFinder searches its network for local agents that seem like a good fit for your situation. Within a few hours, you'll receive intros to your agent matches via text. Most customers get two agent matches.
- The agents will likely start to reach out via phone immediately following that text message introduction. Additional matches may trickle in on a rolling basis as MyAgentFinder confirms them.
- Although MyAgentFinder's initial text outreach appears to be fully automated, actual customer service reps do step in to support as the process progresses.
Our MyAgentFinder reps checked in with us and responded to feedback quickly. They even found us additional matches when we expressed concern that one of our matches wasn’t close enough to the area we had indicated was our target market.
How does MyAgentFinder make money?
MyAgentFinder makes money by taking a percentage of the commission its partner agents earn on the deals involving customers that MyAgentFinder referred to them. This is known as a "referral fee," and it's how all agent matching services make money.
MyAgentFinder also makes money via similar relationships with other real estate service providers. Notably, it has a tool that connects prospective home buyers with mortgage lenders. It presumably collects referral fees on those customers as well.
Whether you’re using MyAgentFinder to shop for an agent or mortgage lender, don’t just sign on the dotted line with whoever they send your way! Always evaluate service providers on a case-by-case basis — and try to compare multiple options — to come away with the best value and fit for your needs.
Why are agents willing to pay MyAgentFinder?
Agents are willing to pay companies like MyAgentFinder because they provide a steady stream of new prospective clients at zero upfront cost. This helps the agents sustain and grow their businesses more efficiently.
Most agents have to invest a huge amount of time, energy, and money into drumming up new business for themselves. There’s also no guarantee they’ll recoup those expenses — after all, agents get paid when a deal closes, not when they sign a new client. And a deal closing is never guaranteed.
Agent matching services like MyAgentFinder take on the marketing responsibility (along with the costs and risks), allowing them to close more deals with less time and money invested upfront. As a result, they can split a portion of their fee and still turn a healthy profit on each deal.
How much does MyAgentFinder cost?
MyAgentFinder’s agent matching service is free to use. All agent matching services are free for buyers and sellers, so this isn’t a unique benefit.
But the agents themselves are not free. When you find your agent through MyAgentFinder, you'll likely still have to pay the full realtor commission at closing (this only applies to sellers, not buyers). Rates vary, but 5–6% of the final sale price is typical nationwide.
Other companies, like Clever and Ideal Agent, can save you up to 50% on listing fees, bringing your total commission to 4–5%. And you'll still get a full-service, local agent from a top national or regional brokerage.
On a $500,000 home sale, here’s what the listing fee would look like with MyAgentFinder versus a low-cost alternative.
| Listing fee | Cost | Savings | |
|---|---|---|---|
| MyAgentFinder | 2.8%* | $14,000 | None |
| Low-cost agent | 1.5% | $7,500 | $6,500 |
You can save thousands of dollars with a low-cost agent. We recommend starting with a company that offers full service and discounts on realtor fees. If you don't find an agent you like, then you can try MyAgentFinder.
MyAgentFinder reviews
| Site | Avg. customer rating |
|---|---|
| Shopper Approved | 4.8/5 (802 reviews) |
MyAgentFinder reviews are generally positive, with an average rating of 4.8/5 based on 802 reviews.
In addition to examining existing MyAgentFinder reviews online and conducting other in-depth research, we put a team of mystery shoppers to work to test out the service from multiple perspectives.
Most of the pros and cons for MyAgentFinder are similar to those of other agent matching services. However, there are some unique benefits and drawbacks that are worth highlighting.
MyAgentFinder pros and cons
Fast agent matches
MyAgentFinder is quick to communicate with customers. The initial text message came within minutes of signing up, and all of our mystery shoppers got their first agent match within a few hours.
MyAgentFinder's representatives were very responsive during typical business hours, quickly addressing any questions or requests we had via text.
We found a number of MyAgentFinder reviews agreeing that the company provides fast service.
Easy to use
Like most agent matching services, MyAgentFinder is easy to use and much faster than finding an agent on your own. Signing up was quick and simple, and our mystery shoppers didn’t experience any major confusion or sticking points throughout the process.
This was a common theme among MyAgentFinder customer reviews.
However, it’s worth calling out that the company only communicates via text message, which might not be ideal for everyone. Learn more here.
Helpful customer service
Though MyAgentFinder's initial communication with our mystery shoppers appeared to be 100% automated, the subsequent outreach seemed to come from a real person.
The MyAgentFinder representatives were responsive to our questions and requests via text during normal business hours. They reached out proactively several times to check in on our progress.
MyAgentFinder reviews agree that its representatives are helpful and communicative.
We couldn't find any information online about the qualifications of MyAgentFinder's customer service team. Some companies have strict requirements for concierges. For example, every member of Clever Real Estate’s customer service team is a licensed real estate agent.
Quality of agents and matches was mixed
Since MyAgentFinder doesn't share any information about its agent vetting process, our mystery shoppers decided to do a little digging. We found that agents are able to join the MyAgentFinder network by providing only their name, license number, and contact information.
The MyAgentFinder vetting process is "self-guided," which means the company does not actually speak to new agents or confirm their credentials.
Given the absence of screening, it’s no surprise that the quality of agents in MyAgentFinder’s network varies widely. For example, some customer reviews indicate a lackluster experience with the agent they found through its matching service.
Other MyAgentFinder customers were happy with their agent and the quality of service provided.
Echoing this, our mystery shoppers found the quality of their agent matches to be irregular. While some were from major brokerages like eXp and Intero, others were from local mom-and-pop companies.
Most agents we were matched with reached out right away via phone, text, and email — others never reached out at all.
Additionally, our shoppers noted that outside of major metropolitan areas, the agent matches weren’t necessarily close by. For instance, one of our buyers was matched with an agent an hour's drive away. Shoppers living in suburbs of major cities were often matched with agents located in the cities rather than in their suburban towns.
It's worth noting that when we asked MyAgentFinder if they had agents in a specific town, they did find a new agent with whom to connect us. But even though the agent had an office in the town, his Zillow profile showed he had never closed a deal in the area.
Technology was lacking compared to competitors
MyAgentFinder’s sign-up process is relatively straightforward, but its technology and communications are lacking compared to some of its top competitors.
MyAgentFinder only communicates via text message. If you prefer to use a landline or email, you’re out of luck.
Moreover, many agent matching services offer a customer dashboard where you can log in to view your matches, learn about their backgrounds, and track communications.
MyAgentFinder doesn’t have a customer dashboard, so you’ll need to keep track of your agent matches and communications on your own. It also doesn’t provide any information about your matches beyond their name and contact details.
If you’re interested in learning more about an agent MyAgentFinder matches you with, that's research you'll have to do on your own. This seems a bit counterintuitive, since the key benefit of any agent matching services is, at least in theory, saving customers time and effort when they're looking for a realtor.
No built-in commission savings for customers
MyAgentFinder doesn't provide any kind of commission savings for its customers. But other companies offer the same free agent matching service AND built-in commission discounts for customers.
For example, Clever and Ideal Agent pre-negotiate low rates with agents on your behalf. With Clever, you'll pay a 1.5% listing fee as opposed to the typical 3%. With Ideal Agent, you'll pay a 2% listing fee. Clever offers cash back for eligible buyers, too. Find out how much you can save.
Misleading claims on website
The MyAgentFinder homepage says its customer service team is available to help 24/7. However, when our mystery shoppers called them during normal business hours, they never answered their phone.
Our shoppers also reached out to MyAgentFinder representatives with questions via phone and text at 7:30 p.m. PDT. The phone went unanswered, and their reps did not reply to the text until the following morning.
A message on MyAgentFinder’s phone system indicates they are only available from 8 a.m. to 6 p.m. PDT Monday through Friday. That's not quite 24/7!
Lack of transparency about agent matching criteria
MyAgentFinder’s overall lack of transparency, combined with some misleading claims about its service, led us to the conclusion that it may be a riskier option than some of its top competitors.
The MyAgentFinder website provides very little information about the company. It's not forthcoming about the way it operates, how matches are qualified, or how it vets agents.
In contrast, many of its competitors are very open about these things and list agent qualifications and matching criteria clearly on their websites.
When our mystery shoppers were matched with agents, MyAgentFinder provided no information beyond the agent's name, email address, and telephone number.
Most competitive services include background information on the agents they match you with, such as a link to their Zillow profile, recent sales stats, and more. If you want to know anything about the agents provided by MyAgentFinder, you'll have to do that research yourself.
Top MyAgentFinder alternatives in 2024
The following companies provide a service comparable to MyAgentFinder. But they all offer something MyAgentFinder doesn't: savings on realtor fees.
Listing Fee
Customer Rating
Our take
Overview
Locations
Clever Real Estate is the best option for most sellers looking to save on realtor commissions. Its 1.5% listing fee is among the lowest of any full-service, nationwide brand. You save thousands on commission while working with a top local realtor from a well-known brokerage, like RE/MAX or Keller Williams. Clever has more agents (19,000+) in more markets than most other low-commission options, plus the highest customer rating among brands we evaluated.
Read the full Clever Real Estate review.
Pros
- 1.5% listing fee is half the typical rate
- Agents have strong sales records and great customer reviews
- Agent finding service is free, with no obligation to sign with a realtor
Cons
- May not get matched with a specific realtor if they’re not in Clever’s network
- Add-ons like professional staging may cost extra
Listing Fee
Customer Rating
Our take
Overview
Locations
Ideal Agent can connect you with a full-service realtor at a discounted listing fee of 2%. The company has high standards for the agents it recommends, claiming to work with only the top 1% based on sales volume in each agent's market. While the savings aren't as significant as some low commission alternatives, customers are generally happy with the outcome from their home sale. Not that buyers won't qualify for any saving with Ideal Agent, and the company's small network size means your agent selection will be limited.
Read our full Ideal Agent review.
Pros
- Matched with a vetted, full-service realtor
- 2% listing fee is slightly below industry average
Cons
- Don't get to choose who you're matched with
- Other brands offer better savings
Listing Fee
Customer Rating
Our take
Overview
Locations
UpNest is a legitimate agent matching service, and it can be a good way to compare real estate agents in your area. But there’s no guarantee you’ll save on real estate commissions because UpNest doesn’t negotiate a lower fee with their agents.
Pros
- Fast, easy way to compare local agents
- Agents offer full service and support
- Many customers report a positive experience with their agent
Cons
- No guaranteed savings for buyers or sellers
- Lax vetting standards compared to some competitors
- A small percentage of complaints mention a lack of professionalism and communication
FAQ
How much does MyAgentFinder cost?
MyAgentFinder is free for home buyers and sellers. However, you'll still have to pay full agent commissions, which are typically 56% of the home sale price.
How does MyAgentFinder work?
MyAgentFinder is a service that connects home buyers and sellers with local real estate agents. Reviews suggest other agent matching companies provide better customer service and lower commission rates.
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