What is MyAgentFinder?
MyAgentFinder is a nationwide service that matches home buyers and sellers with local real estate agents — what’s commonly referred to as an agent matching service.
You can use MyAgentFinder to find an agent to help you sell or buy pretty much any type of property, from mobile homes to condos to single-family houses. It also has agents who specialize across a wide range of prices, from less than $50,000 to more than $1 million.
Because its agent matching service is free with no obligation, there’s no real reason not to give it a try. If you don’t like the agents it matches you with, you can simply walk away.
However, as the following MyAgentFinder reviews illustrate, this service doesn’t provide any real benefits beyond the agent match. Some of its competitors provide the same free agent matching service — but also offer built-in savings for sellers and buyers.
For example, our friends at Clever Real Estate can match you with full-service local agents from top brands like Keller Williams and Century 21. But they also pre-negotiate reduced rates, saving you up to 50% on commission fees. Buyers can qualify for thousands in cash back after closing.
Keep reading for everything you need to know about MyAgentFinder to determine whether it might be a good fit for you.
- MyAgentFinder is a fast easy way to find a quality local realtor
- The service is free and there’s no obligation
- MyAgentFinder isn’t very transparent about its quality requirements for agents
- Some similar services offer more value, like built-in commission savings
Is MyAgentFinder legitimate?
Yes, MyAgentFinder is a licensed real estate brokerage in South Carolina that has been around since 2012. The company claims to have served 224,000 customers with 40,000 agents in its network.
Overall, its customer reviews are positive, with an average rating of 4.8 based on 453 total reviews. It is not accredited by the Better Business Bureau.
In October of 2020, MyAgentFinder was rebranded as part of the Home & Money network. Its portfolio of complementary services includes a home valuation calculator, a mortgage lender matching tool, and an agent matching site for short-sale specialists.
A MyAgentFinder representative told us the company only matches customers with “top performers” — i.e., agents who are in the top 1% in terms of sales volume in their respective markets.
However, the company provides no concrete information about how agents are vetted or what criteria they need to meet to join the MyAgentFinder network.
✍ Editor’s Note
How does MyAgentFinder work?
MyAgentFinder’s service is pretty simple: the company gathers some information about your situation and preferences, then matches you with its partner agents in your area that most closely match that criteria. Here’s a quick overview of what to expect:
First, You’ll enter some basic details about your sale or purchase on the MyAgentFinder website — e.g., location, timeline, price range, etc. Within a few minutes, MyAgentFinder will reach out via text to confirm your phone number.
📌 Important Note
If you don’t provide a cell phone number, you won’t get any further communication from MyAgentFinder. They exclusively communicate via text message from this point on in the process.
After you confirm your number, MyAgentFinder searches its network for local agents that seem like a good fit for your situation. Within a few hours, you’ll receive intros to your agent matches via text. Most customers get two agent matches.
The agents will likely start to reach out via phone immediately following that text message introduction. Additional matches may trickle in on a rolling basis as MyAgentFinder confirms them.
Although MyAgentFinder’s initial text outreach appears to be fully automated, actual customer service reps do step in to support as the process progresses.
Our MyAgentFinder reps checked in with us and responded to feedback quickly. They even found us additional matches when we expressed concern that one of our matches wasn’t close enough to the area we had indicated was our target market.
How much does MyAgentFinder cost?
MyAgentFinder’s agent matching service is 100% free to use. The truth is that all agent matching services are free for buyers and sellers, so this isn’t a unique benefit.
It’s important to note that, while the matching service is free, the agents themselves are not. When you find your agent through MyAgentFinder, sellers will likely still have to pay the full realtor commission fee at closing. Rates vary, but 5-6% of the final sale price is typical nationwide.
Like MyAgentFinder, our friends at Clever can match you with full-service, local agents from top national and regional brokerages. But Clever also pre-negotiates discounted commission rates on your behalf, saving you up to 50% on realtor fees at closing.
How does MyAgentFinder make money?
MyAgentFinder makes money by taking a percentage of the commission its partner agents earn on the deals involving customers that MyAgentFinder referred to them. This is known as a “referral fee,” and is how all agent matching services make money.
MyAgentFinder also makes money via similar relationships with other real estate service providers. Notably, it has a tool that connects prospective home buyers with mortgage lenders. It presumably collects referral fees on those customers as well.
✍️ Editor’s Note
Whether you’re using MyAgentFinder to shop for an agent or mortgage lender, don’t just sign on the dotted line with whoever they send your way! Always evaluate service providers on a case by case basis — and try to compare multiple options — to come away with the best value and fit for your needs.
Why are agents willing to pay MyAgentFinder?
Agents are willing to pay companies like MyAgentFinder because they provide a steady stream of new prospective clients at zero upfront cost. This helps the agents sustain and grow their businesses more efficiently.
Most agents have to invest a huge amount of time, energy, and money into drumming up new business for themselves. There’s also no guarantee they’ll recoup those expenses — after all, agents get paid when a deal closes, not when they sign a new client. And a deal closing is never guaranteed.
Agent matching services like MyAgentFinder take on the marketing responsibility (along with the costs and risks), allowing them to close more deals with less time and money invested up front. As a result, they can split a portion of their fee and still turn a healthy profit on each deal.
MyAgentFinder Reviews: Major Benefits and Drawbacks
MyAgentFinder reviews are generally positive, with an average rating of 4.8 based on 453 total reviews.
✍ Editor’s Note
All of MyAgentFinder’s customer reviews were on the platform Shopper Approved. This is a “review collection and syndication tool,” which means the reviews are curated and strategically placed online to garner a favorable outcome from potential customers. In other words, take them with a grain of salt.
In addition to examining existing MyAgentFinder reviews online and conducting other in-depth research, we put a team of mystery shoppers to work to test out the service from multiple perspectives.
Most of the pros and cons for MyAgentFinder are similar to those of other agent matching services. However, there are some unique benefits and drawbacks that are worth highlighting.
MyAgentFinder Pros and Cons
|✅ Fast agent matches|
✅ Easy to use
✅ Helpful customer service
⚠️ Inconsistent quality
⚠️ Lacking technology
⛔️ No built-in commission savings
⛔️ Misleading website claims
⛔️ Not transparent about agent criteria
✅ Fast agent matches
MyAgentFinder is quick to communicate with customers. The initial text message came within minutes of signing up and all of our mystery shoppers got their first agent match within a few hours.
MyAgentFinder’s representatives were very responsive during typical business hours, quickly addressing any questions or requests we had via text.
We found a number of MyAgentFinder reviews agreeing that the company provides fast service.
✅ Easy to use
Like most agent matching services, MyAgentFinder is easy to use and much faster than finding an agent on your own. Signing up was quick and simple, and our mystery shoppers didn’t experience any major confusion or sticking points throughout the process.
This was a common theme among MyAgentFinder customer reviews.
However, it’s worth calling out that the company only communicates via text message, which might not be ideal for everyone. Learn more here.
✅ Helpful customer service
Though MyAgentFinder’s initial communication with our mystery shoppers appeared to be 100% automated, the subsequent outreach seemed to come from a real person.
The MyAgentFinder representatives were responsive to our questions and requests via text during normal business hours. They reached out proactively several times to check in on our progress.
MyAgentFinder reviews agree that its representatives are helpful and communicative.
We couldn’t find any information online about the qualifications of MyAgentFinder’s customer service team. Some companies have strict requirements for concierges. For example, every member of Clever Real Estate’s customer service team is a licensed real estate agent.
⚠️ Quality of agents and matches was mixed
Since MyAgentFinder doesn’t share any information about its agent vetting process, our mystery shoppers decided to do a little digging. We found that agents are able to join the MyAgentFinder network by providing only their name, license number, and contact information.
The MyAgentFinder vetting process is “self-guided,” which means the company does not actually speak to new agents or confirm their credentials.
Given the absence of screening, it’s no surprise that the quality of agents in MyAgentFinder’s network varies widely. For example, some customer reviews indicate a lackluster experience with the agent they found through its matching service.
Other MyAgentFinder customers were happy with their agent and the quality of service provided.
Echoing this, our mystery shoppers found the quality of their agent matches to be irregular. While some were from major brokerages like eXp and Intero, others were from local mom-and-pop companies.
Most agents we were matched with reached out right away via phone, text, and email — others never reached out at all.
Additionally, our shoppers noted that outside of major metropolitan areas, the agent matches weren’t necessarily close by. For instance, one of our buyers was matched with an agent an hour’s drive away. Shoppers living in suburbs of major cities were often matched with agents located in the cities rather than in their suburban towns.
It’s worth noting that when we asked MyAgentFinder if they had agents in a specific town, they did find a new agent with whom to connect us. But even though the agent had an office in the town, his Zillow profile showed he had never closed a deal in the area.
⚠️ Technology was lacking compared to competitors
MyAgentFinder’s sign-up process is relatively straightforward, but its technology and communications are lacking compared to some of its top competitors.
MyAgentFinder only communicates via text message. If you prefer to use a landline or email, you’re out of luck.
Moreover, many agent matching services offer a customer dashboard where you can log in to view your matches, learn about their backgrounds, and track communications.
MyAgentFinder doesn’t have a customer dashboard, so you’ll need to keep track of your agent matches and communications on your own. It also doesn’t provide any information about your matches beyond their name and contact details.
If you’re interested in learning more about an agent MyAgentFinder matches you with, that’s research you’ll have to do on your own. This seems a bit counterintuitive, since the key benefit of any agent matching services is, at least in theory, saving customers time and effort when they’re looking for a realtor.
✍ Editor’s Note
If you want to speak to a MyAgentFinder representative, you may have a hard time getting through. Our shoppers were never able to reach one via phone, though they did respond to texts.
⛔ No built-in commission savings for customers
MyAgentFinder does not provide any kind of commission savings for its customers. Other companies, like our friends at Clever Real Estate, offer the same free agent matching service AND built-in commission discounts for customers.
Clever pre-negotiates low rates with its agents on your behalf. When you sell your with Clever, you’ll pay a 1% listing fee — or $3,000 on sales less than $350,000 — as opposed to the typical 3% listing fee rate. Clever offers built-in savings for buyers, too. If your purchase qualifies, you could get 0.5% cash back after closing.
⛔ Misleading claims on website
The MyAgentFinder homepage says its customer service team is available to help 24/7. However, when our mystery shoppers called them during normal business hours, they never answered their phone.
Our shoppers also reached out to MyAgentFinder representatives with questions via phone and text at 7:30 p.m. PDT. The phone went unanswered and their reps did not reply to the text until the following morning.
A message on MyAgentFinder’s phone system indicates they are only available from 8 a.m. to 6 p.m. PDT Monday through Friday. That’s not quite 24/7!
⛔ Lack of transparency about agent matching criteria
MyAgentFinder’s overall lack of transparency, combined with some misleading claims about its service, led us to the conclusion that it may be a riskier option than some of its top competitors.
The MyAgentFinder website provides very little information about the company. It’s not forthcoming about the way it operates, how matches are qualified, or how it vets agents.
In contrast, many of its competitors are very open about these things and list agent qualifications and matching criteria clearly on their websites.
When our mystery shoppers were matched with agents, MyAgentFinder provided no information beyond the agent’s name, email address, and telephone number.
Most competitive services include background information on the agents they match you with, such as a link to their Zillow profile, recent sales stats, and more. If you want to know anything about the agents provided by MyAgentFinder, you’ll have to do that research yourself.
Top MyAgentFinder Alternatives in 2022
If you need to find a realtor, the following companies provide a service comparable to MyAgentFinder with some unique benefits.
Clever Real Estate
Clever Real EstateFULL REVIEW
- List for $3,000 or 1%
- Up to 0.5% cash back for buyers
- Helpful, licensed Concierge
Clever is a free, no-obligation service that matches home sellers and buyers with top-rated, local real estate agents nationwide. Unlike most of its competitors, Clever pre-negotiates big discounts with its agent network, so customers land major savings! Sellers can save up to 50% on realtor commission fees. Buyers can qualify for 0.5% of their purchase price back after closing.
- Partners with full-service agents from top brokerages like Century 21 and RE/MAX
- Provides multiple agent matches so you can compare and choose the best fit
- Pre-negotiates low rates with agent network
- As with most agent matching services, customers may have fewer agent options in certain rural areas
Both MyAgentFinder and Clever can quickly match you with multiple full-service, local realtors for free.
The biggest difference is that Clever pre-negotiates commission savings for buyers and sellers. When you find your agent through MyAgentFinder, you’ll pay the full commission fee — or have to negotiate a discount on your own.
Another big difference is quality control: Any agent can sign up to join MyAgentFinder’s network. Clever has strict criteria for agents and stops working with those who get negative feedback from Clever customers.
- Automated match process
- Impressive localized coverage
- No built-in commission savings
HomeLight is the largest agent matching service in America, with more than 28,000 agents in its network. That means more choice in terms of agents and brokerages relative to its competitors — particularly in rural and small town markets. The agent matching process is fully automated, which makes it a bit more streamlined but also comes with some quality risks. HomeLight does not offer any kind of commission savings for home sellers or buyers.
- Well-known and established agent matching service
- More choice in terms of agents and brokerages
- May offer better coverage in small towns and rural markets
- Does not pre-negotiate savings for customers
- Process is 100% automated — lack of human oversight can result in bad matches
- Many customer reviews cite unsolicited calls and spam emails after signing up on the HomeLight website
HomeLight is similar to MyAgentFinder in that its model doesn’t offer a cost-savings element. However, HomeLight’s agent network is larger with better coverage outside of major metropolitan areas.
Additionally, HomeLight offers an online platform where customers can view and research their matches or communicate with the company’s customer service representatives. MyAgentFinder, on the other hand, has no such platform and handles all matches and customer communication via text.
- Agents compete for your business
- Potential commission discount
- May offer buyer rebate
UpNest calls itself a “real estate agent marketplace” because agents compete for your business through its platform. After you sign up on UpNest’s website, local agents will submit proposals for you to review. Because they’re competing with one another, they’re incentivized to lower their rates to make their proposals more attractive. While this may drive savings, they may not be significant — particularly in less competitive markets. And unlike some other brands, the savings aren’t actually guaranteed.
- Agents compete for your business, which can drive savings
- Platform allows customers to easily shop around for the best agent match
- Discounts are not guaranteed and may be minimal
UpNest is an agent matching service like MyAgentFinder, but instead of qualifying matches for customers, it offers a “real estate agent marketplace” where local realtors compete for your business by submitting proposals.
By creating artificial competition, UpNest drives potential savings for customers. So there’s a chance finding your agent through UpNest might net you a lower rate than you’d get through MyAgentFinder.
But UpNest’s savings aren’t guaranteed and may be minimal in more competitive markets. Some other agent matching services, like Clever, offer significant built-in savings, meaning you’ll pay the same low rate no matter where you are or which agent you choose.
Should I Work with MyAgentFinder?
Because MyAgentFinder is a free, no-obligation service, there’s no reason not to give it a try. If you don’t like your agent matches, you can simply walk away.
MyAgentFinder offers speedy service, an easy-to-use interface, and a concierge team to help guide you through the process.
But Clever has all of that, too — plus big commission savings for sellers and potential cash back for buyers! We encourage you to give both a shot to give yourself a better chance of finding the best possible fit AND value.
Must-See Clever Real Estate Reviews (Learn the TRUTH!): Is Clever really as awesome as it sounds? Yes! Check out this review for all the details.
The Role of the Real Estate Agent: What exactly does a realtor do to help you buy or sell your home? This article explains their duties and provides insights from the perspectives of real agents and customers.
The 10 Best Home Buying Websites: The internet is an amazing resource for house hunters and prospective sellers. Check out this great list of other sites that will make you an expert on your market.
Buyer’s Agents: What They Are & What They Do for Home Buyers: Read this before you begin your search for a buyer’s agent! It offers expert tips and solid information to help guide the selection process.
How much does MyAgentFinder cost?
MyAgentFinder is free for home buyers and sellers. However, you'll still have to pay full agent commissions, which are typically 5-6% of the home sale price.
How does MyAgentFinder work?
MyAgentFinder is a service that connects home buyers and sellers with local real estate agents. Reviews suggest other agent matching companies provide better customer service and lower commission rates.