HomeLight offers a quick, easy way to find full-service realtors and compare multiple options.
The company has a large agent network, which makes it more likely you'll find an agent who has local expertise and is the right fit for your sale. Customer reviews indicate that its agents are often professional and high quality.
However, HomeLight doesn’t offer commission savings like some alternatives do.
For example, if you sell a $400,000 home with a HomeLight agent, you could pay a traditional commission of $12,000 (3%). In contrast, some competitors negotiate 1.5% listing fees with top agents, which could save you $6,000.
We recommend comparing HomeLight with top low-commission companies to find the best value.
What is HomeLight?
| 🏢 How it works | HomeLight matches home sellers and buyers with real estate agents |
| 💲 Listing fee | 2.5–3%* |
| 💰 Buyer savings | None |
| ⭐ Customer rating | 3.9/5 (765 reviews) |
| ✅ Pros | Large selection of agents, well-known company |
| ❌ Cons | No built-in savings, spam calls and emails after sign-up |
| 📍 Availability | Nationwide |
| 🏴 Active since | 2012 |
Who does HomeLight work best for?
HomeLight works best if you're not sure where to find a real estate agent and want to quickly compare your options.
If you need to sell quickly or buy and sell a house at the same time, you can also explore HomeLight Simple Sale (also known as HomeLight cash offer) or HomeLight Buy Before You Sell.
The platform is free to use, so there's no harm in signing up to see who you get matched with. It’s also automated, so you can compare the profiles of local agents immediately after signing up. With more than 30,000 agents in HomeLight's network, odds are good that it can match you with a good local realtor.
However, some customers said they were overwhelmed by calls and emails after submitting their information. It’s normal for a company — and its agents — to follow up once you sign up, but not every company gets complaints about the volume of outreach.
Compared to competitors, HomeLight also falls short on savings. When you find your agent through HomeLight, you'll pay the standard commission rate (~2.5–3% of the sale price).
Other companies offer better rates — saving customers as much as 50% on listing fees while offering a comparable agent selection.
HomeLight vs. competitors
HomeLight's top competitors include low-commission companies like Clever Real Estate, Ideal Agent, and Redfin. These alternatives can match you with full-service realtors who offer significantly lower listing fees.
HomeLight vs. Clever Real Estate
Clever Real Estate stands out as the best overall alternative to HomeLight thanks to its mix of savings and service.
Clever partners with top-rated agents from major brokerages like RE/MAX and Century 21. It negotiates a low 1.5% listing fee on your behalf, saving the average seller $7,000.[9] Buyers may also qualify for cash back at closing in eligible states.
Unlike HomeLight, which doesn’t have strict screening for agents, Clever thoroughly vets its agents based on years of experience, successful sales, and customer feedback. Find top-rated agents through Clever, and save thousands on commission.
HomeLight vs. Ideal Agent
Ideal Agent connects sellers with top-performing agents at a reduced 2% listing fee. Like Clever, it promises full service from experienced professionals. It also claims to work only with agents in the top 1% of their markets.
However, Ideal Agent has a smaller agent network and doesn’t offer any savings for buyers. If you're focused on agent quality and don’t mind a slightly higher fee, it’s a solid choice — but Clever delivers greater overall value.
HomeLight vs. Redfin
Redfin is a tech-forward brokerage offering competitive listing fees of 1.5–2% (although some markets have high minimum fees), with potential extra savings if you also buy a home with them. Its platform is easy to use, and customers appreciate the ability to manage much of the process online.
That said, Redfin's model can feel more hands-off than a traditional agent experience, and some customers report less personalized support. It's a good fit for tech-savvy buyers and sellers comfortable with limited interaction.
HomeLight reviews: What customers say
| Review site | Rating |
|---|---|
| Better Business Bureau | 4.2/5 (100 reviews) |
| 4.8/5 (294 reviews) | |
| Sitejabber | 3.3/5 (306 reviews) |
| Trustpilot | 2.8/5 (3 reviews) |
| Yelp | 3.0/5 (64 reviews) |
| Average rating | 3.9/5 (767 reviews) |
HomeLight reviews are mostly positive, with most customers pleased with the quality of the agents they were matched with. However, HomeLight reviews complaints highlight a frequent problem: the volume of calls and emails people receive after signing up.
HomeLight reviews praises
✅ Professional agents
Most positive HomeLight reviews highlight the quality of the agents customers were matched with. While agent quality can certainly vary, the large volume of agents in HomeLight’s network means you can often find one who is a good fit for your needs.
Jamin was great! Really helped me when I purchased my house and got everything done quickly and without the headaches and hiccups that I had experienced in past home purchases.
We could not be happier!! [Mary Cynthia] showed us multiple condos and we found the one we love! She negotiated expertly and the offer was accepted overnight. There was work to be done. She suggested we use Good Guys Drywall, Jovhani, as our contractor. He too, was phenomenal!
I used Homelight to find realtors in my area and have to say their claim at referring the best is true! Our realtor was a real professional! We had several offers after the open house and ended up getting more than the listed price!
✅ Effective agent matching service
Many reviewers said HomeLight’s matching service made it easy to find the right realtor for their needs.
I am glad I contacted HomeLight. They connected me with a number of great agents. I would not of known where to start picking out an agency. They made the process easy. I would definitely recommend them!
I reached out to Homelight when we were looking to sell our home and they [matched] us with a good reputable, local real estate agent. They made the process very easy and answered all my questions within a timely matter I would definitely use them again in the future.
I'm very satisfied with HomeLight services. They were flexible and enthusiastic about my needs. The realtor that I was connected to through this agency went above and beyond in facilitating the sale.
✅ Good customer service
Some reviewers were also pleased with how responsive and informative HomeLight’s customer service team was.
Exceptional performance and customer service. Appreciated their support and help in home selling! They were great!
Professional, knowledgeable and courteous staff. Kept me informed from the initial appointment to the final closing.
HomeLight reviews complaints
❌ Unwanted calls
By far the most common complaint about HomeLight is the number of calls and emails people receive from either HomeLight itself or its partner agents. This happens even when people specify that they’re not looking for a realtor — such as when they're entering their property info into HomeLight's home value estimator.
They promise a free online property valuation report, collect your personal information, sell the information to real estate agents to start bombarding you with phone calls to list your property, and never provide you with the promised property valuation report.
This company continues to harass me by constantly calling & emailing me after I have asked them numerous times to CEASE & DESIST all contact with me.
They keep sending request for appointments and have told them 10 times to leave me alone.
❌ No available cash offers
Some people who requested cash offers through HomeLight Simple Sale were especially frustrated that HomeLight failed to provide any actual cash offers. Instead, they were also inundated with calls from traditional realtors.
Homelight pulls a bait and switch farming out your phone and email to realtors that solicit you. I searched online how to for sale by owner and HL popped up. 'Sell your home quick for a cash offer'. I provided my info and did not get any kind of offer from them. Instead received many phone calls and a few emails from realtors that wanted to list my home.
I request an Offer for their Simple Sale cash buy option, and specifically stated that I did not want to be contacted by an agent... After entering my information they immediately said no investors were available in my area and sent my contact info out to several realtors. They are not to be trusted with your information. This is just a bait and switch referral operation.
Homelight reviews from realtors
Most online reviews of HomeLight from realtors are positive. Generally, the website does a good job of generating quality leads. Realtors feel that the referral fee is also fair.
Homelight is by far the best referral service we use. The leads are better and a high number of them close within a year. So worth the referral fee we pay at closing!
However, HomeLight recently raised its referral fee to 33%, which some critics say will make it harder for realtors to provide the same level of service.[4]
HomeLight fees
HomeLight doesn't charge any fees to use its agent matching service. That means you can sign up, compare agents, decide not to hire one, and walk away without paying anything.
However, if you hire an agent you find through HomeLight, you'll have to pay real estate agent commission. This commission is a percentage of the home sale price.
If you're a seller, you’ll likely pay your agent a 2.5% to 3% listing fee. Commissions are negotiable and vary by agent, but these rates are typical, with the nationwide average at 2.88%.
If you're a buyer, you'll set a commission rate with your agent in writing before they show you homes. The nationwide average buyer’s agent fee is 2.82%, but this cost is often covered by the seller as part of closing.
These commissions can add up to a significant expense for sellers. One way to save is by using a top low-commission agent. These agents offer a reduced listing fee — as low as 1.5% — while still providing full-service representation. This approach can save you thousands without compromising on expertise or service.
Here's what your costs could look like with a HomeLight agent vs. a low-commission agent on a $500,000 home sale:
| HomeLight agent | Low-commission agent | |
|---|---|---|
| Listing agent fee | $15,000 (3%) | $7,500 (1.5%) |
| Buyer's agent fee | $12,500 (2.5%) | $12,500 (2.5%) |
| Total realtor fees | $27,500 (5.5%) | $20,000 (4%) |
| Savings | $0 | $7,500 |
There’s no risk in comparing HomeLight agents with low-commission agents to find the right fit and value. To simplify this process, you can answer five quick questions and get matched with top 1.5% agents near you.
How does HomeLight work?
HomeLight’s main service is to match you with a real estate agent to help you sell your house or buy a new one. The agents the company finds for you don’t actually work for HomeLight. Instead, they are independent parties who get "leads" through HomeLight's referral service.
Finding an agent with HomeLight is fairly straightforward, whether you’re a buyer or a seller. Here’s how it works:
- Visit HomeLight.com. HomeLight’s online form will ask you questions about the property you’re selling or looking to buy, such as price range and your closing timeline.
- Submit your information to see matching agents. HomeLight’s algorithm will instantly match you with up to three real estate agents. According to HomeLight, its algorithm takes the following agent metrics into account to come up with referrals:
- Location, property type, and price point expertise based on previous transactions
- Transaction volume by year
- Average sale price vs average listing price
- Average days on market
- Customer reviews from past clients
- Response time and success rate with past HomeLight referrals
- Review your agent matches. Under the “View Details” menu, you’ll find information about each agent, such as their experience level, the number of homes they’ve sold, and a map of their recent transactions. You can choose one of these agents or request additional ones.
- Discuss your options with HomeLight. A HomeLight concierge will contact you via phone and email, typically within a few hours. You can discuss your matches with the concierge and request additional matches if needed.
- Interview your agent matches. You can choose to talk with any of your agent matches via phone, email, or through HomeLight’s messaging platform to see if they would be a good fit for your real estate needs.
- Sign an agreement. If you choose to proceed with one of your matched agents, you’ll sign a contract with them specifying the length of the agreement, the agent’s duties, and their compensation. You’re also free to turn down all of your agent matches and look elsewhere.
HomeLight agent services
If you choose to work with an agent referred through HomeLight real estate, you can expect the full set of services you would from any other local realtor. Your listing agreement will name the specific duties and responsibilities of your agent. However, a full-service listing agent will typically offer:
- Pricing guidance, including a comparative market analysis (CMA)
- Professional photography
- Staging advice
- MLS listing and syndication to sites like Zillow, Trulia, and Realtor.com
- Social media marketing
- Negotiation assistance
- Yard sign and lock box
- Showing and open house coordination
- Help with evaluating offers, handling negotiations, and reviewing the final contract
- Guidance through inspections, appraisals, and closing
Some services, such as 3D virtual tours and drone photography, may be available at an additional cost.
Buyer’s agents offer a similar level of support, but they are more focused on finding properties for their clients and negotiating with sellers. Buyer’s agents can also recommend other professionals, such as home inspectors, lenders, and real estate attorneys.
Additional HomeLight services
HomeLight Simple Sale
HomeLight Simple Sale is a cash offer service. HomeLight will match you with real estate investors in your area who will pay cash for your home and close quickly (often within a few weeks). HomeLight doesn’t buy your house itself. Instead, it acts as an intermediary between you and investors, who can range from local cash buyers to large iBuyers.
In theory, the HomeLight cash offer can be a good choice if you’re looking to sell fast and you don’t want the hassles that come with a traditional listing, such as staging and showings. However, customers complain that you'll still get calls from agents — even when looking strictly for cash offers.
If you want to compare cash offers without any pressure to work with an agent, consider an alternative like Clever Offers. Clever gets you competing offers from vetted buyers. You can review offers without obligation and sell in as little as 7 days. Compare offers.
HomeLight Buy Before You Sell
HomeLight Buy Before You Sell is a program that lets you use the equity in your current home to make an offer on a new home. Because your offer doesn’t include a prior home sale contingency, it can stand out in a competitive market. Once you buy your new home, you then sell your old home. If it doesn’t sell within 120 days, HomeLight will buy the property.
HomeLight Buy Before You Sell can be a convenient option since you won’t have the pressure of needing to find a new home before the closing date on the home you’re selling. However, the HomeLight BBYS fee is 2.4% of your home's final sale price. There's also an additional $1,500 fee if you don’t use HomeLight Closing Services.[10]
HomeLight Home Value Estimator
The HomeLight Home Value Estimator is a fast, free tool that gives a ballpark figure of your home's value. While it can be a useful starting point, it doesn’t account for important details like your home’s condition, upgrades, or unique features — and it doesn’t provide context for how the estimate was calculated.
For the most accurate valuation, consider requesting a comparative market analysis (CMA) from a local real estate agent who can provide a customized, in-depth look at your home's value based on its condition and current market trends.
Is HomeLight legit?
Yes, HomeLight is a legitimate real estate company that primarily focuses on matching buyers and sellers with real estate agents. It was founded in 2012 in San Francisco by Drew Uher, who remains the CEO. Today, HomeLight real estate is based in Scottsdale, AZ.
With over 30,000 agents in its network, HomeLight is the largest agent matching service in the U.S. and operates nationwide. Its Buy Before You Sell program expanded to 46 states plus Washington, D.C. in August 2024.[3] Its agent-matching and buy-before-you-sell technology earned the company a place as one of HousingWire's 2025 Tech100 honorees.[11]
HomeLight makes money by charging real estate agents a referral fee, which is deducted from the agent’s commission when they complete a real estate transaction.[12] HomeLight also charges a 2.4% service fee, plus any associated closing costs and financing fees, for selling your house via its Buy Before You Sell program.
HomeLight locations
HomeLight's agent matching service is available nationwide.
Additional services may be available only in select areas. ‘Buy Before You Sell’ is available in all states plus Washington, D.C., except for Alaska, Massachusetts, New York, and Rhode Island.
HomeLight news and updates
tAmerican Pacific Mortgage has partnered with HomeLight to bring its "Buy Before You Sell" program to the lender’s nationwide network of loan officers. This collaboration aims to give clients more flexibility when buying and selling homes.[1]
HomeLight and Orchard announce that Orchard's Move First service will now be powered by HomeLight's Buy Before You Sell program, which uses AI to help homeowners unlock equity on their current homes to make non-contingent offers on new homes.[2]
HomeLight announces that it has partnered with 10,000 loan officers and 28,000 real estate agents to expand its Buy Before You Sell program to 40 additional states. HomeLight Buy Before You Sell will now be available nationwide, with the exceptions of Alaska, Massachusetts, New York, and Rhode Island.[3]
HomeLight’s real estate agent referral fee increases to 33%. The company claims the increase will help it focus on marketing and new products, although critics warn it could lead to higher commissions and less service for customers.[4]
In the face of high interest rates and a difficult market, HomeLight announces it is laying off 19% of its workforce.[5] The layoffs come on the heels of similar announcements at other real estate companies, including Sundae, Knock, and Orchard.
Denver-based Accept.inc is acquired by HomeLight for an undisclosed amount.[6] Accept.inc is a startup that enables buyers to submit all-cash offers when they qualify for a mortgage.
HomeLight raises $100 million in Series D funding, bringing its total valuation to $1.6 billion. The company has tripled its valuation since its Series C funding in November 2019.[7]
HomeLight Simple Sale is launched as a “marketplace” of over 100 iBuyers for sellers looking for cash buyers. The service is initially available in 35 U.S. metropolitan areas.[8]
HomeLight reviews: Should you use it?
HomeLight could work for you if you want a quick, easy way to find realtors and compare multiple options. You get instant agent recommendations after filling out a short form, and the company has a large network of realtors, so you’ll likely have plenty of options.
But alternative companies like Clever Real Estate and Ideal Agent may be better if you want to save on realtor commission and compare only top agents.
HomeLight doesn’t offer commission savings and doesn’t seem to have quality criteria for the agents in its network. The typical listing commission is just under 3%. However, Clever offers a 1.5% listing fee, and Ideal Agent charges a 2% rate. Both companies have high vetting standards for the agents in their networks.
No matter what service you end up using, we always recommend comparing at least 2–3 agents to ensure you find the best fit for your situation.
FAQ
HomeLight is an online real estate technology company that connects buyers and sellers with local real estate agents. It also provides cash offer and buy-before-you-sell services.
Yes, HomeLight is a reputable company and one of the largest real estate agent finding services in the country. It does a good job of matching buyers and sellers with nearby realtors, although some competitors may be a better choice if you’re looking to save money.
HomeLight Simple Sale is a service where HomeLight will find local real estate investors in your area who are willing to buy your house for cash. Simple Sale can be a good option for selling fast, but you’ll have to settle for a lower sale price.
A HomeLight appraisal is not overly accurate, although it can be a good starting point to give you an idea of what your home may be worth on the open market. A comparative market analysis (CMA) from a real estate agent will provide a better picture of your home’s value.
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