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Sold.com is an online platform that helps customers find the best way to sell or purchase a home based on their situation. Simply answer a few questions, and Sold.com matches you with local traditional agents and unconventional services to compare.
If you want to explore your options, Sold.com can be a good place to start. The service is free with no obligation. But you won’t find any built-in savings. Plus, realtors pay the company for leads, and some Sold.com reviews suggest that agents spam homeowners with calls and emails.
Many people turn to unconventional buying or selling options to avoid paying high real estate agent commissions.
For most sellers, there's a better alternative: using a low-commission company like Clever Real Estate. Clever negotiates lower commission rates with traditional agents so you can save thousands on your transaction without giving up quality service and a maximized sale price. Get matched with the top low-commission agents near you.
What is Sold.com?
| 🏢 Company type | A matching platform that helps customers compare methods for buying or selling a house |
| 🗓️ Active since | 2018 |
| 💲 Fees | Free matching service, but fees for the option you choose (2.5–3% realtor commission, $300–500 flat fee MLS listing, etc.) |
| ⭐ Average customer rating | 3.8/5 (554 reviews) |
| 🌎 Availability | Nationwide |
✅ Why Sold.com may work for you
If you’re unsure of the best way to sell your home, Sold.com matches you with several options for your situation. This can be helpful if:
- You want to find a local traditional realtor
- You need to sell fast
- Your property is in poor condition
- You need to buy before you sell
- You’re listing for sale by owner (FSBO)
Similarly, Sold.com matches home buyers with alternative ways to purchase a property, such as all-cash deals. It can also connect you with a real estate agent to assist you in your search.
There’s no cost for sellers or buyers to use Sold.com’s matching services. But if you work with an agent or certain types of unconventional companies, you do have to pay them a fee.
⚠️ Why Sold.com may not be your best option
While you can see various buying and selling methods on Sold.com's platform, the information is surface-level, which requires you to do a lot of research on your own.
Customer reviews also indicate that the platform prioritizes full-commission agents. So, if you’re interested in low-commission realtors or a quick cash deal, for instance, you may have better luck with alternative companies that specialize in those types of services.
How does Sold.com work?
Whether you want to sell or buy a home, the process of finding your best options through Sold.com is pretty straightforward.
- Complete the online form. Sellers submit their selling timeline, the home’s condition, their reason for selling, the property’s address, and other details. Buyers choose where they want to buy, how much they want to spend, the type of home they want, when they want to move, and more.
- Receive agent matches. Once you input all your information, you receive a Seller/Buyer report with five agent matches. It includes the agents' number of recent transactions and contact info. Agents with a "Recommended" banner have likely paid extra to appear at the top of your zip code’s results.
- Talk to a concierge. Sold.com connects you with a concierge who quickly follows up to schedule appointments with agents. If you’re selling, they also set up a free home consultation.
- Meet with agents. Interview suggested agents to review their rates and offers. There’s no obligation to work with any of the recommendations or accept any offers. You can also contact other types of companies that Sold.com may recommend, like cash buyers and flat fee MLS services.
- Sign an agreement. If you work with a Sold.com agent, you’ll sign an agreement to list or purchase a home. A concierge may check in with you throughout the process.
Be aware that some Sold.com reviews suggest that the company distributes your information to agents even if you’re not planning to sell your home. For instance, one realtor said they received 40 leads but could only reach 10 — all of whom said they never asked anyone to contact them.[5] However, the company says it only sells qualified leads to partner agents.
Sold.com pricing
| Selling/Buying method | Service fees for sellers | Service fees for buyers |
|---|---|---|
| Real estate agent | 2.5–3% to seller's agent 2.5–3% to buyer's agent | Usually none |
| Cash buyer | None | N/A |
| Auction | 10–20% of the sale price to the auctioneer | ~5–25% auction premium |
| iBuyer | 5–8% service fee | N/A |
| For sale by owner | ~$100–500 for MLS access 2.5–3% to buyer's agent | N/A |
It’s free to use Sold.com to match with different services. However, the services, agents, and companies you get matched with aren’t always free, and their rates vary.
For instance, the average real estate commission rate nationwide is 2.88% for seller's agents and 2.82% for buyer's agents. It’s customary for the seller to pay both fees, although they're negotiable. If you sell for $400,000 and pay each agent 2.5%, that'll cost you $20,000.
A cash buyer will typically cover all closing costs, repair expenses, and other fees associated with the transaction. That’s good news if you’re the seller.
But if you choose to purchase a home in an all-cash deal, be prepared to pay 2–5% in closing costs.[6]
An iBuyer is similar to a cash buyer in that they make a quick all-cash offer, but not all properties will qualify. You’ll also pay service fees of 5–8% plus closing costs and repair expenses.
Buying or selling through an auction could help you save on some costs, such as realtor commissions, but you’ll have to pay the auctioneer. This expense typically accounts for 10–20% of the sale price for sellers or 5–25% for buyers.[7]
Selling your home for sale by owner (FSBO) can cost about 8% of your home’s sale price. This includes the standard selling costs, such as paying the buyer’s agent’s commission, as well as FSBO-specific costs like an appraisal, marketing, and a flat fee to list your home on the MLS.
Sold.com vs. competitors
The selling options you’ll receive from Sold.com often include several different companies. Most will likely be traditional agents, with limited options beyond that. It’s crucial to compare multiple services to find the best fit and value. Here are some alternatives:
Discount brokers
Sold.com can match you with agents from some of the nation’s top brokerages, including Keller Williams, eXp Realty, and Berkshire Hathaway. And while you may find a good agent through Sold.com, other services can connect you with high-performing discount real estate brokers who charge a lot less to sell a home.
Platforms like Clever Real Estate and Ideal Agent guarantee users 1.5% or 2% listing fees, respectively. Clever sellers save an average of $7,000.
You might also consider a service like UpNest, where local realtors compete for your business. This marketplace model could score you discounted commissions, but there’s no guarantee.
Cash buyer companies
Companies that buy houses for cash promise a quick and stress-free home sale and will purchase properties in almost any condition. But they typically pay only about 70% of your house’s after-repair value (ARV) — far less than what you could get working with a realtor. Still, if you want a fast, all-cash deal, you have several options.
For instance, Clever Offers is a free service that gathers cash offers from multiple buyers so you can find the best deal. Clever also offers an "instant cash offer," which provides about 80% of your home’s value upfront and allows you to list your house for additional proceeds.
Homeward is a cash buyer that helps you get closer to full market value for your home (up to 84%). You can sell directly to the company for cash, or you can make a cash-backed offer on a new house before listing your current one. But Homeward’s fees add up quickly and can range from 1.9% to 7% depending on the program. So, it’s not ideal if you’re looking to save money.
One option for a more traditional cash buyer is We Buy Houses. This national franchise can close in as little as 72 hours, and almost any property will qualify. It also has high customer ratings and no fees. However, if your home is in good condition, you'll get a much higher price listing with a realtor.
Flat fee MLS companies
If you’re selling a home without a real estate agent, you can still list your home on the multiple listing service (MLS) through a flat fee MLS service. The fees and support levels vary by company.
Houzeo has a high average customer rating and a user-friendly dashboard. There are three packages to choose from, each costing a few hundred dollars upfront and a percentage at closing. It’s an ideal option if you can manage your listing independently. But if you need comprehensive support and want to avoid high fees, you may want to consider an alternative.
Experienced sellers may want to try ISoldMyHouse.com, which offers free resources for FSBO sellers. There are two plans to choose from, and they're available nationwide. There are few add-ons, though, and limited customer support, so it may not be right for you if this is your first FSBO transaction.
Homecoin is a more affordable flat fee MLS service, with its basic offerings starting at $95. Sellers can manage their own listing process on the company’s easy-to-use platform. However, Homecoin’s offerings are limited compared to others, and you’ll have to pay for extra services.
It’s important to keep in mind that while selling a house without a realtor has some advantages, like saving on agent commission, homes sold FSBO sell for $55,000 less on average than those sold by an agent.[8]
Sold.com reviews: What customers say
| Site | Avg. customer rating |
|---|---|
| 4.0/5 (68 reviews) | |
| Sitejabber | 1.4/5 (31 reviews) |
| Trustpilot | 4.1/5 (433 reviews) |
| BBB | 1.4/5 (22 reviews) |
| Weighted average | 3.8/5 (554) |
Most Sold.com reviews are positive, giving the company an average rating of 3.8/5 across 554 online reviews.
Satisfied customers said Sold.com agents were supportive and helpful in selling their houses. The platform connected them with the right selling approach for their specific situation. All the customer reviews we found were from sellers, not buyers.
The few negative customer reviews we found complained that agents spammed them with phone calls and emails.
These are the most common themes we found among Sold.com reviews:
✅ Smooth process
Home sellers praised Sold.com’s straightforward process, saying that agents made it easy for them to sell.
I had a really good experience working with Sold.com. This was my first listing with them, and I was able to close on it, which was exciting. From the start, they were super supportive and on top of things. Anytime I had a question, they got back to me fast, and the whole process went really smoothly.
W*** was great to work with. He made a seemingly very challenging process amazingly smooth. We had our house on the market for over a month with no responses, and within a week of working with W***, we were discussing closing. Would highly recommend.
✅ Helpful and knowledgeable staff
Sold.com customers also said the company’s staff were helpful and professional.
S******** was amazing. My home was in foreclosure, and she went to WAR for me. She found me an investor, which stopped the foreclosure.
M***** told me everything I needed to do to get my house sold. It was sold as soon as I did. Everything was smooth and professional. I would definitely recommend her to anyone.
⚠️ Unwanted calls and emails
The few negative Sold.com reviews we found indicated that company staff and agents they partner with spam people with unwanted calls and emails.
I don’t know where they got my information from, but they would not stop calling me!! When I asked where they were calling from all the *** said was, ‘Sold.com. Sold.com. Sold.com’ and then hung up on me. I called back and was hung up on several times. The only time someone answered, they answered in a language other than English and hung up on me. They are nothing but phone scammers. I would consider anyone other than them if I was selling my home (which I’m not, so don’t know why they are calling.)
I should be able to choose 0 stars. This company will spam you with calls and texts back to back. They will not take you off their call list when you ask, they just hang up and another person in the company calls right after.
Is Sold.com legit?
Sold.com is a licensed real estate brokerage. It was founded in 2018 by executives from several major real estate industry companies, such as Auction.com, Fizber, LendingTree, and Realtor.com. The business is BBB accredited with an A- rating.
Sold.com makes money by selling leads to real estate agents and cash buyers. Some reviewers have complained that the company’s lead generation service is a scam, but there’s no evidence to support this claim. Sold.com reps are active on review sites, providing personalized responses to both positive and negative reviews.[9]
The company can also connect customers with home services like:
- Mortgage lenders
- Homeowners insurance
- Solar panels
- Smart security
- Home warranties
- Moving services
Sold.com news and updates
In recent years, Sold.com has made headlines for partnering with other real estate industry companies to offer additional services to customers.
In 2024, Sold.com teamed up with titlegenius by Radian to offer its customers and agent network a transparent, secure, and streamlined title and home closing solution. Customers can get instant title quotes, generate seller net sheets, open orders, and track status updates directly on the Sold.com platform.[1]
In 2023, Sold.com partnered with Tongo, an access-to-cash platform, to enable its agents to access their commissions earlier. Tongo offers special pricing and conditions, including 0% financing for realtors’ first deal.[2]
Also in 2023, Sold.com partnered with Vivint, a smart home brand, to deliver exclusive offers and services to its customers and vast agent network. Under the deal, customers and agents can receive a free Vivint Doorbell Camera Pro with professional installation when purchasing a qualifying Vivint smart home system.[3]
Sold.com and Revive, a presale home renovation solution, offer presale renovation services to homeowners, enabling them to maximize their profits. Agents and their clients can create move-in-ready homes with $0 due from sellers until closing.[4]
Sold.com locations
Sold.com’s services are available to sellers and buyers nationwide. It has over 60,000 agent partners across the country.
Sold.com reviews: The bottom line
Sold.com is free, so there’s no risk in trying it. It can save sellers and buyers some time by compiling various options to compare.
You’ll get connected with local agents as well as cash buyers so that you can find the best deal. You may also discover alternative, less-conventional ways to buy or sell that better suit your needs, such as auctions.
But if your goal is to get the highest possible price for your home sale, you’re almost always better off working with a traditional realtor. You’ll typically lose more value selling to a cash buyer, FSBO, or at auction than you’ll save on agent fees. And remember, agent commissions are negotiable, so you may be able to save more than you think.
We recommend working with a low-commission agent to ensure you get the best deal. These realtors have been pre-vetted and offer fuller services for about half the price (1.5% vs. 2.5–3%), saving you thousands of dollars.
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