Redfin is a well-known discount brokerage that operates in most major cities. The savings are impressive, especially if you buy and sell with Redfin, but some of its agents are inexperienced. And while Redfin’s tech-focused approach comes with some neat features, it also means you may get less hands-on support than you need.
- You’ll get good savings with a 1.5% listing fee.
- Redfin’s extras, like 3D walk-throughs, can help sell your home.
- If you buy and sell with Redfin, you can get a 0.5% listing fee refund.
- Agent quality and customer service are not always great.
- Minimum fees are high in some markets.
- You’ll receive less one-on-one support from your agent.
Redfin offers good commission savings, and it’s available in most metro areas. But it comes up short in terms of customer service, plus its high minimum fees negate the savings in some markets.
Redfin uses a team-based model instead of having your agent oversee every part of your sale. This approach makes the process more efficient, which allows Redfin agents to handle a higher volume of customers. But you may face misunderstandings or mix-ups when working with multiple people.
And while some Redfin agents are good, others are new and inexperienced. With relatively few realtors in its network, you run a higher risk of getting stuck with a less-than-stellar realtor when you sell with Redfin.
Redfin is available in AZ, CA, CO, DC, FL, HI, IL, IN, LA, MA, MD, MI, MN, MS, NC, NJ, NM, NV, NY, OH, OK, OR, PA, TN, TX, VA, and WA.
Who should use Redfin?
If Redfin services your area, it’s probably worth checking out. It’s a well-known brand, has some highly experienced agents, and charges about half the typical listing commission.
But if you’re mainly drawn to Redfin for the lower listing fees, know that Redfin isn’t your only option — and it’ll likely pay off to look at alternatives.
Redfin vs. top alternatives
Clever Real Estate
5.0/5 (2,940 reviews)
1.5% (min. $3,000)
2.4/5 (605 reviews)
1.5% (min. fee varies)
26 states and Washington, DC
4.9/5 (5,842 reviews)
2% (min. $3,000)
4.6/5.0 (6,811 reviews)
Varies by agent
Clever Real EstateLearn More
Clever Real Estate is the best option for most sellers looking to save on realtor commissions. Its 1.5% listing fee is among the lowest of any full-service, nationwide brand. You’ll save thousands on commission and still get matched with top local realtors from well-known brokerages, like RE/MAX and Keller Williams. Plus, it’s free to try, and there’s no obligation to sign with an agent.
- You get a 1.5% listing fee (half the typical rate) without sacrificing service.
- You get matched with several local agents with strong sales records and great customer reviews.
- Clever’s service is free, and you have no obligation to sign with any realtor.
- Some add-ons, like drone photography and staging, may cost extra depending on the agent.
- You may not get matched with the specific realtor you want if they’re not in Clever’s agent network.
Clever Real Estate offers a 1.5% listing fee, half of what realtors traditionally charge. But you’ll still get a top local real estate agent, so you’ll save thousands without sacrificing quality.
How it works: After filling out an online questionnaire, Clever matches you with realtors in your area. You can choose to work with one of the agents, request more agent matches, or walk away with zero obligations.
Why we like it: Clever is the perfect balance of savings and quality: You get all the services and support of a traditional agent, but you pay a fraction of the typical price. By comparing agents, you ensure you’re getting the realtor who’s right for you.
Clever is available nationwide.
Ideal AgentLearn More
Ideal Agent does a good job of vetting its agents, and it offers decent savings for sellers. But it has a limited service area and a small agent network, which limits your ability to choose the best agent for your situation. Alternative services, like Clever, offer the same service — but with better savings, more coverage, and more agents.
- You’ll get matched with a top-performing realtor.
- The 2% listing fee gives you a slight discount.
- Fewer agents makes it harder to compare your options.
- Coverage is limited outside of big cities.
- Savings are mediocre compared to other brands.
Ideal Agent matches sellers and buyers with traditional agents. The company negotiates 2% listing fees with its realtors and screens them for quality and experience.
A 2% listing fee is decent, but you could save more with the 1.5% that Clever and Redfin offer.
Ideal Agent’s partner realtors are good, but there aren’t very many of them, and they’re mostly located in big cities. There’s no guarantee Ideal Agent will have a realtor in your area, and if they do, you’ll get matched with only one.
Ideal Agent is available nationwide.
UpNest is a good way to see a range of options. Agents on UpNest’s platform compete for your business, giving you a variety of bids to choose from.
But be aware of some potential downsides. UpNest doesn’t negotiate a lower fee with their agents, so you may end up paying close to market rate. Also, customer complaints frequently mention that it was difficult to get the promised $150 Amazon gift card.
- Agents compete for your business, which may result in a lower realtor fee.
- There’s a wide selection of experienced and tech-savvy agents.
- The actual savings for sellers and buyers vary depending on the agent.
- Customers complain that it’s hard to get the promised Amazon gift card.
- Service quality can vary between agents.
UpNest is an online real estate platform where agents compete for your business. You’ll receive proposals from multiple agents in your area.
Agents on UpNest set their own rates. The company claims that the competition drives agents to lower their rates in order to win your business, but there are no guaranteed savings for sellers or buyers.
In their proposals, agents explain what services they offer. They typically offer full service and support, including a comparative market analysis, photography, virtual tours, staging, and open houses for sellers. Buyers also receive detailed proposals.
UpNest is available nationwide.
How Redfin works for home sellers and buyers
Selling with Redfin
For the most part, selling with Redfin is comparable to selling with a traditional brokerage. You can choose between the company’s standard package (Redfin Full Service) and two premium packages. If you sell and buy a home with Redfin within 12 months, you get a 0.5% rebate on your listing fee.
With the standard package, your agent — or another Redfin team member — guides you through each stage of the selling process. They provide services like:
- Professional photography
- 3D walk-through for virtual tours
- Open houses
- Offer review
- Negotiation assistance
- Closing coordination
The biggest difference is that you may get less hands-on support with a Redfin real estate agent than with a traditional agent. In some cases, the potential savings may be worth this trade-off. But you may want to work with another low-commission real estate company that prioritizes personalized support.
How much can I save with Redfin?
Redfin charges a 1.5% listing fee compared to the traditional 2.5–3% that most agents charge. Minimum fees may restrict your actual savings.
Here’s how much you can expect to save with Redfin at different price points.
Redfin’s pricing structure
Redfin’s 1.5% listing fee is about half of a traditional real estate agent’s. You should also offer a buyer’s agent commission around the average realtor fee in your area — typically 2.5–3% of the home’s sale price. This brings your total commission to 4–4.5%, compared to 5–6% with a traditional agent.
Technically, you can choose whether or not to offer a buyer’s agent commission — but choosing not to greatly limits your pool of potential buyers. A buyer’s agent commission provides an incentive for realtors to show your home to their clients. It maximizes your chances of selling your home quickly and for top dollar.
|Redfin listing fee
|1.5% (min. fees vary)
|Buyer's agent commission*
Buying with Redfin
To buy a home with Redfin, you can sign up on its website. Depending on where you’re located, Redfin may match you with a Redfin Partner Agent instead of a Redfin staff member. Redfin Partner Agents aren’t employed by Redfin. Instead, they pay Redfin a referral fee for the business.
Redfin’s platform makes it quick and easy to book house tours with agents, often enabling you to view homes the same day. You’ll be matched with a touring agent based on availability. If you decide to make an offer, Redfin will assign you a buyer’s agent to negotiate on your behalf and help coordinate the closing.
Redfin customer reviews and ratings
|1.7/5 (380 reviews)
|3.4/5 (135 reviews)
|4.2/5 (65 reviews)
|2.4/5 (605 reviews)
Redfin reviews from customers vary by location. The majority of customer reviews are on Redfin’s website, and those ratings tend to be higher than ratings on third-party sites.
Many customers praise the low fees, user-friendly home search platform, and ease of working with Redfin realtors. Negative Redfin reviews tend to criticize its business model for being less personal than working with a traditional agent. Reviews also note that premium services, like Redfin Concierge, may not be worth the money.
What customers like about Redfin
The company offers solid savings for home sellers
Most sellers choose Redfin for its low fees. And a consistent theme among many selling-with-Redfin reviews is that those savings are genuine.
This Yelp reviewer said they saved $17,000 compared to listing with a traditional brokerage and offering a 3% commission rate to both agents.
The technology is user-friendly
Lots of discount brokers claim to have user-friendly technology, but Redfin’s popular platform is still the gold standard.
Redfin’s home search app has been downloaded millions of times. And for the most part, it draws rave reviews from users. This isn’t just beneficial for buyers. The app’s popularity gives Redfin sellers a leg up, since the company gives its listings priority placement when buyers search for homes.
There are fewer risks than other discount brands
You’ll face service quality compromises with many discount brokers, but the risks seem less pronounced with Redfin.
This Google reviewer was impressed with the communication and marketing strategy of their Redfin realtor. Despite selling a specialty property, they enjoyed a quick and easy sale.
What customers dislike about Redfin
Home buyer savings may not be worth the service trade-offs
This first-time home buyer thought the savings weren’t worth the trade-offs. While they earned a small rebate, they felt their agent was more focused on closing the deal than advocating for their best interests.
You get less hands-on attention than traditional realtors offer
This Virginia-based realtor encountered several problems working with multiple Redfin agents.
Extra services may not be the best value
Redfin’s business model relies in part on persuading existing customers to use other in-house services. These include:
- Title Forward: A title and settlement company
- Redfin Mortgage: An in-house mortgage broker
- Redfin Open Book: An affiliate network for service providers like contractors, electricians, and landscapers
- Redfin Concierge: A professional home staging service with no up-front cost
- Redfin Premier: A staging and marketing service for luxury homes
Buying or selling a home is a hectic process, so it’s convenient to use these in-house services. However, just because Redfin has cheap listing fees doesn’t mean its title or mortgage service is a great value.
We recommend shopping around and comparing Redfin reviews and services against local providers to find the best combination of rates and service quality.
Redfin agent quality and selection
Agent quality: All Redfin sellers and buyers work with a “lead agent,” who is fully licensed to oversee and advise on key aspects of your sale or purchase. Many lead agents are experienced and high-producers, but not all. Redfin requires only an active real estate license and 10 past-year or 20 lifetime transactions as minimum qualifications. You’ll want to thoroughly vet your agent to ensure they have the experience and track record you need to get a good outcome.
Agent selection: Redfin has about 1,744 lead agents nationwide (down from 2,293 a year ago) across 100 markets in the US and Canada. Redfin generally offers more agent selection in its markets than other local and regional brokerages, but it offers less selection than companies like Clever Real Estate and UpNest. Its agent headcount also varies from market to market. Some large metros may offer 15–20 Redfin agents, while smaller cities and towns may have only 1–2.
Are Redfin agents Realtors?
All Redfin agents are licensed real estate agents, but only some are “Realtors” — a designation for dues-paying members of the National Association of Realtors (NAR).
How do Redfin agents make money?
Most Redfin agents earn a base salary and benefits, plus performance-based bonuses. This compensation model is common among discount real estate brokerages, but it’s different from the commission-based models most conventional brokerages and agents use.
Other Redfin products and services
Redfin Concierge Service to get your home market-ready
In select markets, Redfin’s Concierge Service offers support for getting your home market-ready.
The Redfin team offers market-based suggestions for home improvement and staging, and they connect you to vendors who can make renovations. This service has no up-front cost. If you stick with Redfin, you can wait to pay for the improvements after your home sells.
Redfin Premier for luxury home selling and buying
In select markets, luxury homes are eligible for Redfin Premier. This package includes everything from Redfin’s Concierge Service, but sellers pay just 1.5% — the same listing fee as Redfin’s standard plan.
Redfin Premier is designed to attract sophisticated buyers through:
- Listing syndication in global news and luxury lifestyle publications
- Targeted social media advertising
- Email campaigns
- Premium mailers and brochures
You can also use Redfin Premier to buy a luxury property. This service pairs buyers with agents who specialize in buying and selling luxury properties.
RedfinNow for cash buying (closed)
On November 9, 2022, Redfin announced that it was closing its RedfinNow subsidiary. RedfinNow was an iBuyer service that paid cash for homes in select markets.
Redfin Refund for home buyer rebate (phasing out)
Redfin started phasing out its Redfin Refund offering at the end of 2022. We recommend calling the Redfin office near you to ask whether this option is still available.
Redfin company news and updates
If you’re looking for the pros and cons of selling with Redfin, it’s important to compare ALL of your options for saving money. We recommend reading the following resources to learn about other ways to save.
Discount Real Estate Brokers and Agents: Everything You Need to Know: Selling with a discount real estate broker like Redfin is often a very different experience from using a traditional realtor. Learn more about how discount brokers work and how to decide which company is the best fit for your situation.
What Companies Offer the Lowest Real Estate Commission Fees? Redfin offers solid savings for home sellers, but some of its competitors charge even less. Find out which company charges the lowest commission fees.
The Best for Sale by Owner (FSBO) Websites: Want to maximize your savings? Consider rolling up your sleeves by listing your house for sale by owner (FSBO). We’ve compiled a list of the BEST websites for FSBO sellers.
Realtor Fees: Who Pays the Commission and How Much Is It? Wondering how much realtor fees cost? This guide explains what you’ll pay (and how to get discounts) when working with a realtor.
How to Sell Your House without a Realtor: Want to sell your house without a realtor? This guide outlines steps to selling without a realtor, pros and cons, and costs.
The Real Estate Witch Team filtered and ranked the top low commission real estate brokerages based on the following criteria:
- Availability: We only included national and regional brokerages that would be an option for most readers across the US.
- Agent quality: We looked at each company’s agent standards, including average years of experience, sales performance, and customer reviews, and ranked companies according to which had the highest standards for their agents.
- Agent selection: We recommended companies that offered multiple options to compare to increase the odds of a good fit and outcome.
- Service level: We only included full-service discount realtors and brokerages, which we think are the best option for most home sellers. These companies offer the same key services you’d expect from a traditional realtor, including in-person representation and end-to-end support.
- Pricing: We assessed each company’s fee structure and cross-referenced it with the service model to determine who offered (a) the best overall value — price vs. service — and (b) the fewest unfavorable pricing terms, like high minimums, nonrefundable up-front fees, or hidden costs.
- Customer reviews: We evaluated all verifiable customer reviews for each service. We considered not only the total review counts, average customer ratings, and key positive and negative themes, but also assessed factors like how recent and relevant the reviews are to customers making hiring decisions right now.
- Sales activity: We looked at available data about past transactions to gauge sales performance and activity level.
Credible primary sources power our pages. When you hire a service through a link on this page, we may earn a small commission. But this doesn’t influence our advice or ranking methodology. Learn more about Real Estate Witch.
FAQ about Redfin
How does Redfin work for sellers?
On paper, selling with Redfin is similar to using a traditional realtor. Redfin will market your home on the MLS, help you negotiate with buyers, and help coordinate the closing process. However, the customer experience may feel a bit more impersonal. Redfin agents work as teams, and they may pass you off to a different team member at different stages of the buying or selling process. Find other ways to save on realtor fees.
How does Redfin work for buyers?
Buying with Redfin is a lot like using a traditional realtor, although you'll handle more of the process virtually. You'll browse homes, schedule tours, and complete paperwork through the Redfin app and website. Your main point of contact will be your "lead agent," who will help you write offers and negotiate with sellers. However, your lead agent may send other team members to accompany you on home tours.
Why is Redfin bad for some customers?
Redfin's hands-off service model and mixed agent quality make it a less-than-perfect option for some customers. Additionally, while Redfin has nationwide brand recognition, its savings are relatively middle-of-the pack compared to its top competitors. Find other low cost realtors in your area.
Should I use Redfin to sell my house?
If saving on real estate commission is your top priority, Redfin is worth considering. Its 1.5% listing fee isn't the best commission rate available, but nationwide brand recognition and a proven business model make it less risky than some of its newer competitors. Want to save even more? Find 1% commission real estate companies.
Can I trust Redfin?
Redfin is a legitimate company with licensed real estate agents across most of the U.S. It offers savings for most sellers compared to the cost of traditional real estate agents. However, the company relies heavily on technology, so you may receive less hands-on support than you would with a conventional realtor. Learn more about how Redfin works.
Does Redfin really save me money?
Redfin’s fee for listing a house is 1.5%, which is about half of what a traditional agent would charge. You get even more of a discount when you buy and sell with a Redfin agent. However, Redfin charges minimum fees. If you're selling at a lower price point, those minimum fees may make Redfin cost more for you than using a traditional real estate agent. Learn more about how much Redfin costs.
Why do people use Redfin?
Saving on real estate agent fees is a top reason people use Redfin. A Redfin agent charges a listing fee of 1.5%, which is around half of what a traditional real estate agent charges. However, some Redfin reviews claim that Redfin agents offer less hands-on support than conventional realtors. See how real customers rate Redfin's service.