When you sell your home in Florida, you’ll likely pay 5% to 6% of the sale price in agent commissions. This is often the largest home selling expense, so some homeowners skip hiring a real estate agent and sell For Sale By Owner (FSBO) to save money.
Instead, they pay a flat-fee MLS company to list their house on the local multiple listing service (MLS).
A flat-fee MLS company will list your home for between $75 and $400 in Florida. Many offer tiered packages so sellers can purchase additional services.
Be aware that FSBO homes listed by inexperienced sellers often spend more time on the market and sell for less money.
To ensure a smooth transaction, you’ll need a reliable, local, flat-fee MLS company to handle your listing. There are dozens of options in Florida, including these top flat-fee MLS companies.
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Top Flat-Fee MLS Companies in Florida
🥇 Flat Fee MLS Realty: Best for inexperienced sellers
🥈 beycome: Best online experience
🥉 Jack Keller, Inc.: Best for unconventional properties
👏 List Now Realty: Honorary mention for sellers in Central Florida
👏 Doug Addeo: Honorary mention for the deal with the most assistance
|Company||Price||Number of Photos||MLS Listing||Pricing Assistance||Negotiation Support||Yard Sign||Open House|
|Flat Fee MLS Realty||$79-$299||25+||Unlimited||✅||❌||✅||❌|
|Jack Keller||$75-$375||Up to 50||Unlimited||❌||❌||❌||✅|
|List Now Realty||$299||Max allowed||Unlimited||✅||✅||❌||❌|
|Doug Addeo||$177-$795||Up to 32||6 months to 2 years||❌||✅||✅||❌|
Not seeing a company you like? Check out the best nationwide flat-fee MLS companies!
🥇Flat Fee MLS Realty: Best for inexperienced sellers
Stephen Hachey, the owner and broker of Flat Fee MLS Realty has over 20 years of experience as a real estate attorney and agent. Postive reviews of the company say this knowledge was invaluable during their sale. The fact that Hatchey is responsive to questions and offers extra support could really benefit inexperienced sellers.
Flat Fee MLS Realty also often runs seasonal specials, which can save you even more money.
Flat Fee MLS Realty’s Packages
|Silver||$79||Since this package does not include a CMA for pricing assistance, it's only a good fit for sellers who are confident in the value of their house.|
|Gold||$99||The Gold Package is a fairly typical package but, considering Flat Fee MLS Realty's reputation for answering questions and offering support to sellers, could be a great deal.|
|Platinum||$299||Because of the professional photos and drone footage, this package is perfect for sellers who need more additional help marketing their home.|
- Some services are not offered in certain parts of Florida
- Flat Fee MLS Realty recommends a minimum buyer’s agent commission of 2%
If you’ve never sold a home before, Flat Fee MLS Realty is your best option in Florida. You’ll get more support and the expertise of a local broker, which isn’t the case with most other companies.
🥈beycome: Best online experience
Founded in 2016 and headquartered in Miami, beycome allows homeowners to manage the entire sales process from one online dashboard. This will help you keep everything from your showing schedule to received offers organized.
Most positive reviews say you receive great service for a reasonable price. Plus, Beycome is a great option if you’re not 100% sure you can succeed by selling FSBO. With their 90-day money-back guarantee, you can cancel your purchase if you don’t sell or receive at least two offers in that timeframe.
|Basic||$99||If you only need minimum support, this is an extremely affordable option. However, if you’re in a competitive market, you might benefit more from other packages with more marketing assistance.|
|Enhanced||$299||Photos attract buyers, so the fact that this package includes professional photography could be a game-changer. You can also easily add your listing to classified sites like Craigslist, which is not something most other flat-fee companies offer.|
- Beycome offers its services in 92% of Florida.
- There’s also a 1% full-service package for sellers who want more support.
- It’s unclear what beyocome’s policy is on buyer’s agent commission. You may still be required to offer a certain amount to buyer’s agents.
- Beycome offers real estate specialists to assist sellers six days a week. But it’s unclear what types of help they provide exactly.
Choose beycome if you want to handle most of your home sale online from one, easy-to-use platform.
🥉Jack Keller, Inc.: Best for unconventional properties
Jack Keller, Inc. has been offering real estate services in Florida since 1975 and is one of the few companies that offer packages for vacant land, multi-family residences, commercial properties, and rental properties. They also have payment options that allow you to defer payment until after you sell (on packages over $99).
While Jack Keller, Inc. does receive good reviews, the most satisfied customers understand the level of service they’re going to receive. If you need more personal support or have a lot of questions, this might not be a great fit.
Jack Keller’s Packages
|Flat Fee MLS Package 2||$75||This package offers basic services for boat docks, vacant land, and commercial real estate.|
|Flat Fee MLS Package 3||$150||This package is a little bit more expensive compared to others with similar services. However, unlike other companies, you can use this package to list uncommon types of properties like mobile homes on land or multi-family properties.|
|Expert Seller Package||$350||If you're an experienced seller, this package will give you a leg up in finding buyers. The Realtor.com upgrade means buyer leads are sent directly to you, increasing the chances you’ll find an unrepresented buyer and will pay no buyer’s agent commission.|
- Not available in all Florida counties
- Jack Keller, Inc. also offers a discounted package for 1%.
- The minimum required buyer’s agent commission is $1. While this might seem like it could save you more money, offering so little could lead to buyer’s agents not showing your house to their clients.
Jack Keller, Inc. is one of the only options for sellers who are trying to sell a property that isn’t a traditional, single-family home. Plus, they have a great track record for helping sellers across Florida.
👏 List Now Realty: Best for sellers in Central Florida
Located in Central Florida, List Now Realty comes highly recommended by both experienced and first-time sellers. The broker, Matt Buttner, also makes sure he’s available to answer your questions, at no extra costs.
However, the company only offers one package, so if it doesn’t match your needs you should consider another option.
List Now Realty’s Package
|List Now Realty||$299||Even though this is the only package, it’s comprehensive. The big consideration for sellers should be how they prefer to communicate with buyers. List Now Realty answers all calls from buyers and then provides them with your information. If you’re not available to talk to buyers all day, this could be a good way to deal with inquiries.|
- Recommends a buyer’s agent commission of 2.5%
- Services are also available in the Panhandle
List Now Realty comes highly recommended by sellers in Central Florida, especially for the team’s local real estate knowledge and expertise.
👏 Doug Addeo: Best deal for the most assistance
Doug Addeo has been a real estate agent in Florida for decades. Former sellers’ reviews say he exceeds expectations and offers a high level of service. While Addeo lists homes across Florida, he is located in — and likely has the most expertise in — Southern Florida.
As an independent flat-fee broker, Addeo does not offer as many new digital tools to help sellers. Most support will be through email or older tools.
Doug Addeo’s Packages
|Basic||$177||This package offers little more than a listing on the MLS, and when compared to other basic packages, it is more expensive.|
|Basic Plus||$277||The Basic Plus package will get you more pictures and a yard sign, but those are the only real differences.|
|Premium||$477||If you’re comfortable negotiating on your own behalf, this might be a great fit for you. It offers more marketing support and features to help you attract buyers. But once the offers start coming in, you’ll need to handle those on your own.|
|Full Service||$795||The Full Service option will get you almost all the same services as a regular agent, but for a significantly reduced price. If you’re unsure about any part of the selling process, this package will provide the assistance you need.|
- Doug Addeo is the Florida broker for the Flat Fee Group, which is a network of independent flat-fee service providers across the country. While you’ll work directly with Addeo, you’ll have to purchase his services through the Flat Fee Group’s website.
If you’re a seller trying to get the most bang for your buck, this is your best option. Whether you’re a new seller or an experienced one, you can choose an affordable package that meets your needs.
Alternatives to Flat-Fee MLS Companies in Florida
Flat-fee MLS companies are not the only way to save money when selling your home. Other options could help you sell faster or for more money.
- Discount brokers: These are full-service agents who offer their professional expertise for a lower listing commission, typically 1% to 2%. However, you’ll still be responsible for paying a competitive buyer’s agent commission.
- iBuyers: iBuyers are companies that will buy your house quickly, often in a matter of days. They do charge higher service fees (5% to 14%), and you also will not be able to negotiate on the final sale price of your house.
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FAQs about Flat-Fee MLS Companies in Florida
What is a flat-fee MLS company?
A flat-fee MLS company enables home sellers to get their homes on the local MLS for a flat fee. It usually only includes the listing, so tasks like showings, negotiations, and paperwork are done by the owner or available for additional fees.
How to tell if a flat-fee MLS company is legit?
Read the contract carefully. The most common complaint against companies in the flat-fee MLS industry is unexpected fees. The contract provided by the flat-fee MLS company will outline every fee that you may incur. Take the time to understand what they are and if something seems off, just walk away.
Also, do your research and check the reviews of former customers. If you see multiple reviews that have the same complaint, you can probably expect the issue to impact your sale.
How much do flat-fee MLS services cost in Florida?
Florida flat-fee MLS companies typically charge between $75 and $400. At the lowest end, you are getting the bare minimum: a listing on the MLS, often with multiple restrictions on the number of photos you can use. At the highest end, you’ll have professional advice, forms, and ongoing support.
Do you need to pay a buyer’s agent commission with flat-fee MLS?
You will need to pay a buyer’s agent commission for a flat-fee MLS listing unless you find a buyer without an agent — which doesn't happen often. In most cases, the commission incentivizes the buyer’s agent to show your home and attracts more high-quality offers that offset the price.
Are seller disclosures required in Florida?
Florida law does require sellers to disclose any substantial issues (especially those not visible to the eye) to buyers. Depending on what type of home you're selling and where it is located, you might also have to disclose other factors to potential buyers.
These might include:
-Homeownership/Condo association rules and regulations
-Property tax summary