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Edited by Kristen Klempert
Written by Thomas O'Shaughnessy
Edited by Kristen Klempert
Best flat fee MLS listing services for Florida | Should you use a flat fee MLS listing service? | What’s included with a flat fee MLS listing? | Typical pricing | Top alternatives | FAQ
If you’re selling for sale by owner (FSBO) in Florida, a flat fee MLS listing service can get your home on the multiple listing service (MLS) for a one-time fee starting at around $100–400. You get the same basic visibility as you would selling with a realtor, without having to pay 2.5–3% to a listing agent.
The downside is that you have to do most of the work yourself — which is often a lot more than first-time FSBO sellers realize.
Additionally, FSBO homes sell for an average of 6% less than comparable homes sold with an agent. So you need to weigh the commission savings against the potential profit loss — especially since you still need to pay a buyer’s agent if your buyer uses a realtor.
Should you use a flat fee MLS listing service?
Using a flat fee MLS service instead of a real estate agent can save you thousands in realtor commission. But you’ll work hard to earn those savings by doing the tasks a realtor normally does.
Here are the pros and cons of using a flat fee MLS listing service:
Pros
- Commission savings. You pay a few hundred dollars to a brokerage instead of a 2–3% commission to a listing agent.
- Control over the sale. Because you’re selling without a realtor, you have direct control over pricing, presentation, and negotiations.
- Pay-per-service. Many flat fee MLS companies offer multiple service packages and add-ons (such as a lockbox or help reviewing offers) so you can pay only for what you need.
Cons
- Lower sale price. FSBO homes generally sell for less than homes sold with an agent. In 2022, the median sale price for FSBO listings was $225,000, compared to $345,000 for agent listings.
- Missed leads. MLS rules prevent your contact info from being posted to public sites like Zillow. Unless your MLS package comes with automated lead forwarding, buyers have to go through your broker, who may be slow to respond.
- Hidden costs. Flat fee MLS companies often charge fees for their most valuable add-ons. And in most cases, you should still expect to offer seller concessions to help the buyer cover some costs.
If you’re on the fence about selling FSBO but still want to save, we recommend using an alternative like Real Estate Witch. We can connect you with top local agents who offer a 1.5% listing commission through its network. You’ll still save thousands, but you’ll have a full-service realtor by your side.
If you decide a flat fee MLS listing is right for you, Florida has several decent listing services to choose from. We’ve compiled a list of regional and nationwide companies that offer good value at various price points.
Best flat fee MLS Florida listing services: Quick view
| Company | Our Rating | Listing Fee | |
|---|---|---|---|
|
Best price for our readers
Unreal Estate |
100+ reviews
|
$0–599 upfront + 0.5% at closing
Use code “Clever” to save
|
Learn More |
Flat Fee MLS Realty |
90+ reviews
|
$89–549
|
Learn More |
beycome |
600+ reviews
|
$99 to $599 upfront + 1% at closing
|
Learn More |
Jack Keller, Inc. |
50+ reviews
|
$75–375
|
Learn More |
List Now Realty |
12 reviews
|
$400
|
Learn More |
Doug Addeo |
50+ reviews
|
$195–895
|
Learn More |
List With Freedom |
2,000+ reviews
|
$149, $195, and $295
|
Learn More |
Homecoin |
7,000+ reviews
|
$95
|
Learn More |
What is a flat fee MLS listing service?
A flat fee MLS listing allows sellers without a realtor to post their home on the local multiple listing service (MLS), the main online database where realtors list their clients’ homes for sale and find available listings for buyers.
Once on the MLS, property listings get syndicated to popular home buying websites like Zillow, Realtor.com, and Redfin. If your home isn’t listed on the MLS, most buyers won’t even know it’s an option — so it’s pretty much a necessity.
While you’d normally hire a realtor to handle your listing, since only licensed real estate professionals can access the MLS, a flat fee MLS service provides a low-cost workaround. With this type of brokerage, you get a legal MLS listing through a licensed broker without having to pay for the other services a realtor typically provides.
What’s included with a flat fee MLS listing?
The most basic flat fee MLS packages in Florida include a six-month MLS listing with a photo cap of six images. Some companies, like Flat Fee MLS Realty and beycome, offer an unlimited listing period with their basic packages. Other low-price options include the maximum number of photos the local MLS allows, which is usually about 36, depending on the MLS.
Package upgrades often include tools to make selling FSBO easier, such as real estate documents, marketing materials, and lock boxes. Higher-tiered packages may include a comparative market analysis, contract review, and an online platform to track leads, showings, and offers.
Some companies, like beycome and Doug Addeo, offer virtual assistance from a realtor. But that level of service isn’t cheap, and it may not lead to the savings you want.
If you need extra support from a realtor, you’ll likely be better off with a full-service discount realtor, which you can find through a free service like Real Estate Witch. We negotiate 1.5% listing fees with top agents at brokerages like Keller Williams and Berkshire Hathaway. You get all the hands-on support you need while still saving thousands on realtor fees.
How much do Florida flat fee MLS listings cost?
Flat fee MLS companies in Florida can cost as low as $75 or as high as $900. The average price is $200–300, and that’s for packages with an MLS listing and basic features like real estate documents and marketing materials.
Most flat fee MLS companies offer premium plans with additional services for a higher cost. But these plans usually aren’t a great value. For example, beycome has a Concierge package that costs $599 plus 1% of the sale price. That’s a lot to pay for just some of the services a real estate agent would normally provide.
Typically, the cheaper the plan, the less that’s included. And you often have to pay extra for important items, such as lock boxes, additional photos, and changes to your listing.
How do Florida flat fee MLS listing services work?
Florida flat fee MLS listing companies charge an up-front fee to post your home to a local MLS, which is a regional database of properties that are for sale in your area. Once your listing is on the MLS, it will automatically show up on major real estate sites, like Zillow, Realtor.com, and Trulia.
Most flat fee MLS listing services follow the same basic steps. To get an MLS listing, you can:
- Visit the company website and choose a service package.
- Place an order online or over the phone.
- Fill out forms with your home’s information and submit photos.
For basic MLS listings, that’s pretty much it! If your service package includes additional features like a lawn sign, lockbox, or professional photography, you’ll coordinate with the company to pick up items or schedule a photo shoot.
Once the company lists your home on the MLS, a broker will likely manage your listing and forward buyer leads to you.
Best flat fee MLS Florida listing services: Full breakdown
Listing Fee
Availability
Unreal Estate is available nationwide, excluding South Dakota.
Listing Fee
Editor’s take
Overview
Availability
Flat Fee MLS Realty provides more support than many other flat fee MLS companies, making it a good resource if you’re a first-time FSBO seller. You’ll maintain complete control of your listing and choose from three service packages. However, you may incur additional expenses, such as a $375 closing coordination fee.
Pros
- You have full control of your listing, which is placed on multiple real estate websites.
- The company offers competitive and affordable services across three pricing plans.
- All plans include unlimited listing updates and terms.
Cons
- The Silver package doesn’t offer a competitive market analysis.
- Services are available only for single-family homes, townhouses, and condos.
- There are additional costs, like a 2% buyer’s agent commission or a $375 closing coordination fee if you don’t use a title company within its network.
The owner and broker for Flat Fee MLS Realty, Stephen Hachey, has 20 years of experience in the Florida real estate market. The company offers quality support, including access to customer service seven days a week during regular business hours.
Its customer reviews on Google are largely positive, with a 4.3/5 star rating across 90+ reviews. Many reviewers report prompt service, commission savings, and an easy-to-use service. But negative reviews note confusion over additional fees.
If you cancel your listing before it’s posted, Flat Fee MLS Realty will give you a full refund. You can remove a listing on the MLS anytime with no additional fees.
Flat Fee MLS Realty is available in Florida, Illinois, and Indiana.
Listing Fee
Availability
Beycome is available in AL, CT, FL, GA, IL, MN, NC, SC, and TX.
Listing Fee
Editor’s take
Overview
Availability
Jack Keller, Inc. is one of the few flat fee MLS companies that offer packages for vacant land, multi-family residences, commercial properties, and rental properties — in addition to single-family homes, townhouses, and condos. However, its flat fee MLS packages are more DIY, so it may not be a good fit for first-time sellers.
Pros
- The company lists unconventional properties.
- It’s been operating in Florida since 1975, resulting in extensive local experience.
- All service packages provide unlimited changes and time on the MLS.
Cons
- Two of the flat fee packages guarantee space for only 12 photos.
- The process isn’t fully online, which can be inconvenient.
- The Partial Full Service package provides more hands-on assistance, but you may get better value and savings with a discount listing service.
Jack Keller, Inc. is a family-owned business that’s been around since 1975, so its brokers have strong local expertise. The company offers five service options, which vary based on the type of property you’re selling. The three most popular packages — Flat Fee MLS Packages 2 and 3 and the Expert Seller Package 4 — offer unlimited changes to your MLS listing with an unlimited listing period.
Positive online reviews highlight professional, friendly customer service, quick response times to questions, and an easy process. But unsatisfied customers report problems with customer service, communication, and their listing.
If a pending contract falls through, you’ll need to contact Jack Keller, Inc. about the reason and submit a form to reactivate or cancel your listing. If your listing expires before selling, you’ll need to relist the property for an additional charge.
Jack Keller, Inc. is available in most of Florida, including Nassau, Miami–Dade, Sarasota, Nassau, Palm Beach, and surrounding areas.
Listing Fee
Editor’s take
Overview
Availability
List Now Realty offers one basic flat fee MLS service for $400, with no hidden closing fees, add-ons, or upsells. In addition to listing single-family homes, it lists vacant lots and multifamily properties. But customers have to do most of the work to sell their home, so this service may be better for more experienced sellers. Also, its full-service listing package costs 4% at closing, which is a higher rate than many full-service discount real estate brokerages charge.
Pros
- You can make unlimited updates and changes to your listing.
- You can email a licensed Florida broker with questions at no extra charge.
- You can upload the maximum number of photos at no additional charge.
Cons
- The service doesn’t include a comparative market analysis or contract reviews.
- List Now Realty operates in only 33 counties in Florida.
- You can’t get help with some aspects of selling a home, such as advice on pricing.
List Now Realty is transparent about its pricing, so you don’t have to worry about hidden fees, cancellation fees, upsells, or necessary add-ons. The company gives you access to local brokers to answer your questions and provide some guidance. List Now Realty also has live receptions to answer calls from prospective buyers, even on nights and weekends.
Online customer reviews are positive. Reviewers experienced quality customer service, quick responses, and professional, easy-to-use service.
List Now Realty doesn’t charge a cancellation fee or early termination fee. But the listing fee is non-refundable. It also doesn’t offer contract reviews, which would ensure you have a complete understanding of the legally binding agreement.
List Now Realty is available in 33 counties in Florida.
Listing Fee
Editor’s take
Overview
Availability
Doug Addeo has decades of experience helping FSBO sellers in Florida, and he has consistently positive customer reviews. However, pricing for his two lower-tier packages is high for what you get compared to competitors.
Pros
- Doug Addeo is an experienced Florida real estate agent who can provide solid local market insights.
- Customers consistently report having excellent customer service.
- Properties appear on a wide range of websites.
Cons
- The service isn’t tech-centric, which may be inconvenient for some customers.
- The Basic package only allows up to six photos.
- Contract review and market analysis are only offered on the two highest-tier plans.
Customers can expect high-quality service from a FSBO Florida real estate expert. Additionally, Doug Addeo encourages sellers to call and interview him first to answer any questions.
Online customer reviews are positive, reporting a professional experience and quick response times.
According to the website, customers can cancel anytime unless their home is under contract. However, it doesn’t state whether there are cancellation fees.
Doug Addeo is available statewide in Florida.
Listing Fee
Overview
Availability
List With Freedom offers affordable listing packages, but the low-tier plan comes with limits, such as only six photos.
Online customer reviews are largely positive, with reviewers indicating they had a quality experience. However, some were unaware of the compliance fee that’s charged to the buyer’s agent when a property sells.
You can cancel a listing without any fees as long as a contract isn’t pending. And you have 14 days after placing an order to request a refund, but only if the listing agreement hasn’t been signed and the property hasn’t been listed.
List With Freedom is available nationwide, excluding Alaska, Colorado, Hawaii, Wisconsin, and Puerto Rico.
Listing Fee
Availability
Homecoin is available in AZ, CA, FL, GA, IL, MD, MI, MN, MO, NC, NY, OH, SC, TN, TX, VA, WA, and WI.
Top alternatives to Florida flat fee MLS listing services
Discount real estate brokers | FSBO without the MLS | Flat fee real estate agents
Sell with a discount real estate broker
Sellers should consider working with a Florida discount real estate broker that charges a percentage-based rate.
When researching discount real estate brokers, look for a brand that charges low listing fees (2% or less) while still offering the same services as a traditional realtor. Avoid brands with service trade-offs (like no in-person support) that could negatively impact your sale.
Sell FSBO without an MLS listing
If you’re trying to keep your home selling costs as low as possible, here are other ways you can list your house without advertising on the MLS.
- List FSBO on Zillow: Zillow is the world’s largest real estate website, and anybody can list on it for free. But if you don’t have a real estate agent, your listing is relegated to a separate and harder-to-find section of the site. Many potential buyers on the site won’t see your listing.
- Sell your house on Craigslist: Craigslist has a large audience and is free to list your house on. But it tends to attract a lot of scammers. The serious buyers are often investors who are looking for a good deal, so they may try to aggressively bargain the sale price down.
- Sell on other FSBO websites: Websites like Forsalebyowner.com and Facebook Marketplace also let you list your house for free.
Sell with a flat fee real estate agent
Most realtors work for a percentage-based commission, but some flat fee real estate brokers charge a fixed dollar amount instead. Since you’ll pay a set rate no matter what your house sells for, working with a flat fee realtor could save you a lot of money at higher price points.
If you choose to work with a flat fee real estate broker, look for one that offers the same range of services and support as a traditional realtor. Limited or reduced service real estate agents will often leave you managing important and difficult steps of the home selling process yourself.
To make sure you have the right realtor before committing, try a free service like Real Estate Witch. We give you the opportunity to interview multiple full-service agents until you find the right fit. All of our agents offer a flat fee of $3,000 on homes less than $200,000 and just 1.5% commission for homes above $200,000.
FAQ about Florida flat fee MLS services
What are the best flat fee real estate brokers near me?
Flat Fee MLS Realty is one of the best flat fee MLS companies in Florida because of its affordable price range and the support it can provide to inexperienced sellers. But as great as it may seem, there are some drawbacks to this service that are shared by almost all flat fee MLS companies. Read our complete guide to flat fee MLS services to learn more.
How much do flat fee MLS listings cost in Florida?
Flat fee MLS services in Florida can charge as little as $75 for a bare-bones package and over $800 for extensive service and support packages. Sellers who want more help than flat fee MLS companies provide but still want to save money might want to consider working with a low commission real estate company instead. Browse through the best low commission real estate companies near you.
Are flat fee MLS companies in Florida worth it?
Yes, it’s worth working with a flat fee MLS company in Florida, like Flat Fee MLS Realty or beycome, if you’re just looking to get your property listed. However, you might not get the best price for your home, since FSBO properties often sell for less than if you had the help of an agent. It’s often best to work with a local discount agent instead. Work with one of the best 1% commission realtors in Florida today!
What is a flat fee MLS company?
A flat fee MLS company enables home sellers to get their homes on the local MLS for a flat fee. It usually offers only the listing, so tasks like showings, negotiations, and paperwork are done by the owner or available for additional fees.
Do you need to pay a buyer’s agent commission with a flat fee MLS?
You should expect to offer a 2—3% concession to help the buyer pay their real estate agent. This isn't mandatory, but it may help make your home more affordable for buyers.
Are seller disclosures required in Florida?
Yes. According to Florida law, sellers are required to disclose any issues they are aware of that materially impact the value of their home or property. Seller disclosure is required even if the buyer doesn't ask whether the seller knows about any property defects that could reduce the value of the property or make it less desirable. However, the seller is not required to disclose any obvious defects, such as a hole in a wall.
How do I tell if a flat fee MLS Florida company is legit?
The best way to validate a flat fee MLS Florida company is to research it online. You first want to ensure the company has a page for your state to verify they are a member of your local MLS. While you're on their website, ensure they provide updated and accurate information. Also look at customer reviews and make sure the flat fee MLS company will forward leads to you.
How do I get MLS access in Florida?
The best way to get MLS access in Florida is by partnering with a licensed real estate agent. If you’re selling without a realtor, a flat fee MLS company can list your home for you on a local MLS.
Methodology
Our team of real estate experts and mystery shoppers spent weeks looking into various flat fee MLS listing companies to find the best ones in Florida. Our rankings consider price and range of services as the most important factors. We also took into account the size of the company’s service area, customer service, and customer reviews. We update our real estate reviews on a regular basis to ensure you get the most up-to-date information.
More ways to save on realtor fees
Top 10 Low Commission Real Estate Agents and Companies: We’ve done a lot of the research for you. These are the best low commission real estate agents and companies. Sell your home with cheaper fees now!
Top 2% Real Estate Commission Companies: A 2% real estate commission can save you big bucks on your home sale compared to tradition commission. Check out our handpicked list of top 2 percent commission realtors.
How to Sell Your House without a Realtor: Looking to sell your house without a realtor to save money? This guide outlines steps to selling without a realtor, plus pros, cons, and costs.
More Florida home selling guides
We Buy Houses in Florida | Top Companies: If you need to sell your house fast for cash in Florida, cash buyers like House Heroes and We Buy Houses might be good options for some situations, but they won’t offer your home’s full value.
Florida Realtor Commission Rates: Find ALL the Fees Here: Florida’s hot market features high home prices, along with high average real estate commissions to match. We explain where that money goes and offer some effective strategies to reduce commission.
How to Sell a House without a Realtor in Florida: Selling a house without a realtor in Florida? We cover everything you need to know — pros and cons, costs, alternatives, and FSBO contracts — to help you decide if it’s the best option for you.
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