5 Best Flat-Fee MLS Companies in Florida

Top Florida flat fee MLS listing services | Who should get a flat fee MLS listing? | How these services work | Typical pricing | Top alternatives | FAQs

If you’re planning to sell your home without a realtor in Florida, you may want to look into using a flat fee MLS Florida service. The multiple listing service (MLS) is the largest directory of for-sale homes, helping you reach potential buyers.

Typically, only a licensed Florida real estate agent can get you listed on the MLS. But, flat fee services can get your home listed for about $200–400, a fraction of the cost compared to hiring an agent. Real estate agents typically charge a 3% listing fee. You can enjoy cost savings selling your home for sale by owner (FSBO) with an MLS listing service but could risk losing money in the long-run by choosing not to partner more closely with a real estate professional or service.

While you can save money with an MLS company, those savings do come at a cost. You can still expect to take on a majority of the home selling tasks normally handled by a real estate agent. This includes paperwork, negotiations and pricing, showings, and more. In addition, you are required to pay the flat fee upfront and are unable to receive a refund if your home doesn’t sell or you end up choosing to list with an agent.

If you want to avoid overpaying for realtor fees but still want hands-on support from your agent, we recommend checking out Clever Real Estate. Clever negotiates 1.5% listing fees with top Florida agents from trusted brands like Keller Williams and RE/MAX. You’ll get guaranteed full service from a great local agent, but pay a fraction of the typical price.

💰 Find top local agents, get a flat 1.5% listing fee now!

Quick view: Top 5 Florida flat fee MLS listing services

Company	Listing Fee
Flat Fee MLS Realty	$99–$499
beycome	$99–$599
Jack Keller, Inc.	$75–$375
List Now Realty	$299
Doug Addeo	$177–$895

Who are Florida flat fee MLS listings best for?

Flat fee MLS listing services are best for home sellers who have lots of experience with real estate transactions and are comfortable selling without a realtor. You’ll need to be confident that you can handle almost every aspect of the sale that a real estate agent would typically take care of.

If you’re determined to list your house “for sale by owner,” it’s worth investing in a basic flat fee MLS listing. This ensures that as many buyers see your listing as possible.

But selling your home without a realtor is a big time and work commitment. You’ll have to handle a lot of tasks, including pricing, listing descriptions, photography, marketing, showings, and negotiations. And remember that even though you won’t pay a traditional listing fee, you’ll still probably be on the hook for the buyer’s agent commission, which typically runs between 2-3%.

The average Florida home seller is better off working with a flat fee real estate agent or discount realtor who charges reduced listing fees but still offers the same basic services and support as a typical realtor. You’ll still save thousands of dollars on realtor fees, but you’ll avoid the hassle and frustration of trying to sell by owner.

Top 5 Florida flat fee MLS listing services

1. Flat Fee MLS Realty

For sellers that are inexperienced selling FSBO, Flat Fee MLS Realty offers more support compared to other flat fee MLS companies. While the company does guide you along your home selling journey, it will still be less than the type of support you can expect from a traditional real estate agent. Stephen Hachey is the owner and broker for Flat Fee MLS Realty and has 20 years of experience in the Florida real estate market. The exceptional customer service provided by the company coupled with their extensive knowledge makes them an invaluable resource for first-time FSBO sellers.

Flat Fee MLS Realty features three pricing plans – Silver ($99), Gold ($229), and Platinum ($499) – that are more affordable compared to other flat fee MLS companies in Florida. All packages allow for unlimited updates and changes to your listing as well as unlimited listing terms, features that other companies typically charge more for. A low-rate plan like Silver delivers much more for the price compared to services from other companies.

If you want to price your home competitively, only the Platinum package offers a Competitive Market Analysis (CMA) to help you with strategic pricing. A CMA is used to estimate the value of a property by evaluating similar properties in the same area that have recently sold. A real estate agent will typically provide this information as part of their package. As a FSBO seller, you’ll be in charge of setting pricing and negotiations, which can be challenging. Having a CMA gives you a competitive advantage in pricing and negotiations to help you make money in selling your home.

If you’re selling a single-family home, townhouse, or condo, Flat Fee MLS Realty can be a great option, but it does not offer coverage for other properties such as commercial, rental, or vacant land. You also want to be aware of potential overlooked costs with this company, which include a buyer’s agent commission of 2% and a $350 fee if you opt not to use their title company, Excel Title.

2. beycome

Beycome, headquartered in Miami and founded in 2016, is considered a more DIY solution to home selling compared to similar flat fee MLS services. The company’s tech-savvy platform allows homeowners to manage the entire sale process from one online dashboard, including showing schedules, offers, and more. 

Beycome offers two packages – Basic ($99) and Enhanced ($299). With the Basic package, you’ll be able to add the maximum picture allowance on the MLS, make unlimited changes to your listing, and receive free legal forms and disclosures. The Enhanced package additionally offers essential marketing collateral such as a featured listing on Beycome’s website, brochures, and flyers. 

Beycome is a better option for experienced FSBO home sellers as you will manage all the logistics of your home, such as showings, price negotiation, and closing on your own. If you’re confident you can handle it on your own, beycome may be a solution for you. If you need a little more support, it won’t be your best option. 

If you’re unsure about how successful you’ll be selling FSBO, beycome offers a 90-day money-back guarantee if you change your mind. You can take advantage of this service within the 90-days unless you close, are under contract, or receive at least 2 credible offers.

In addition to the two main packages beycome offers, you can choose their Concierge service, which requires $599 upfront and 1% of the sale price due at closing, with a minimum commission of $999, and helps you from listing to closing. This option includes a CMA, home valuation service, pricing assistance, and paperwork support.

However, the cost of the Concierge service is rather high when compared to discount listing services such as Clever. Our friends at Clever pre-negotiate 1.5% seller fees with full-service agents in their network while providing the same services as well as professional photography and staging advice, comprehensive digital marketing, closing coordination, and more.

3. Jack Keller, Inc.

Jack Keller, Inc is one of the few flat fee MLS companies that offer packages for vacant land, multi-family residences, commercial properties, and rental properties in addition to single-family homes, townhouses, and condos. While the service is limited to certain Florida counties, the company has been operating in the state since 1975, lending plenty of local expertise.

Jack Keller, Inc offers 5 service options, which vary based on the type of property you’re selling. The three most popular packages – Flat Fee MLS Packages 2 & 3 and the Expert Seller Package 4 – offer unlimited changes to your MLS listing with an unlimited listing period.

The company offers a more hands-on approach to its services and allows you to work directly with a broker out of Palm Springs, FL. The downside is that the process isn’t 100% online, which can make the process a bit cumbersome. For example, if your listing is about to expire, you will need to submit a request form to the team to extend before expiration. 

4. List Now Realty

If you’re selling a home in Central Florida, List Now Realty is a great option that offers one simple low flat fee. The company is transparent about its pricing, so you don’t have to worry about hidden fees, cancellation fees, upsells, or necessary add-ons. 

A valuable benefit for both experienced and inexperienced home sellers is the access to local brokers to answer your questions and provide some guidance along your journey. List Now Realty allows you to make unlimited changes to your listing during an unlimited time period and lets you post as many photos of your home as the MLS will allow.

The package does not come with a CMA to aid in pricing your home or contract reviews. Since the contract outlines the responsibilities and rights of the seller and the buyer, having a contract review ensures you have a complete understanding of the agreement that you will be legally bound to after signing. List Now Realty’s service area is also limited to select Florida counties, so it may not be available in your area. 

5. Doug Addeo

Doug Addeo has decades of experience helping FSBO sellers in the Florida real estate market and provides exceptional service and knowledge. Doug Addeo features upfront pricing with a range of packages – Basic ($177), Basic Plus ($277), Premium ($477), and Full-Service ($895) – to suit your needs.

Compared to basic competitor packages, Doug Addeo’s pricing is high for what you get, which is only 6 photos for your MLS listing with a 6-month listing term. If you’re looking for a low-cost option with lots of value, Doug Addeo’s basic package likely won’t suit your needs. His higher packages, however, do offer great value including more pictures for your MLS listing and, with the Platinum package, a CMA & contract review.

What may be considered a major downside for some sellers is a lack of tech options. If you’re looking for a more robust online experience, Doug Addeo won’t be the best choice for you. 

How do flat fee MLS listing services in Florida work?

Florida flat fee MLS listing companies charge a fixed dollar amount to post your house on the local multiple listing service (MLS), a regional database of properties that are for sale in your area. These services are typically a lot cheaper than selling with a traditional realtor. But you get what you pay for: Aside from the MLS listing, the company will provide few (if any) of the services you’d expect from a real estate agent such as pricing strategies, comparative marketing analyses, and assistance with closing coordination. If you do need a bit more support selling FSBO without the cost of a real estate agent, our friends at Clever are a valuable option. 

What do you get with a Florida flat fee MLS listing?

The most basic MLS packages in Florida include a 6-month MLS listing with a photo cap of 6 images. But, there are many basic packages with Florida flat fee MLS companies such as Flat Fee MLS Realty and beycome that offer an unlimited listing period. Additionally, there are low price options that offer the maximum number of photos the MLS allows, which is up to 36 photos depending on the local MLS restrictions. These options mean you don’t have to sacrifice the listing period and image caps if you’re looking for a lower priced option. 

Listing on the MLS increases the exposure of your home. This is particularly important as most buyers begin their search online and, if your home is listed on the Florida MLS, it also appears on websites like Zillow and Redfin. 

Many packages include benefits to make the home selling process easier including online platforms to track showings and offers, real estate documents, and expert real estate guides. Higher tier packages include a CMA, contract review, and marketing materials to ease the process and alleviate some of the burdens that come with selling FSBO.

While some companies such as beycome and Doug Addeo offer full-service assistance, that level of service comes with a high cost and may not leave you with the savings you’re seeking in the long run. Instead, you might be better off with a discount real estate broker to enjoy full-service expertise and cost savings.

How much do Florida flat fee MLS listings cost?

Flat fee MLS companies in Florida can cost as low as $75 or as high as $900, with the average price ranging between $200–$300 for additional features including real estate documents and showing services.

A majority of the services in Florida covered above allow you to make unlimited changes to your listing and don’t charge an additional fee to relist. Many of the services also let you upload an average of 25 photos to your listing as part of their basic packages.

Most of the flat fee MLS companies offer premium plans with additional services or even full-service features. However, for the price you pay, it’s not a great value. For example, beycome has a Concierge package that requires a fee of $599 in addition to 1% of the closing sale price. While you get some support you can expect from a real estate agent such as a CMA and pricing assistance, you can get more support while paying less with a discount listing service such as Clever.

Additionally, Doug Addeo charges nearly $900 for his “Full-Service Package” and while there are benefits of a professional photographer and broker to assist with closing, the cost doesn’t equate to the additional features.

You’re better off choosing a full service discount real estate brokerage that offers all the benefits of a traditional real estate agent without the cost. While this might cost you a little bit more than a flat fee company, you get a lot more features and support to make selling FSBO much simpler.

Top Florida flat fee MLS alternatives

Sell FSBO without an MLS listing

The MLS is often the most effective way to get your home noticed, but it’s certainly not the only way. If you’re trying to keep your home selling costs as low as possible, here are other places you can list your house for sale without advertising on the MLS.

• List FSBO on Zillow: Zillow is the world’s largest real estate website and anybody can list on it for free. There is a catch though: if you don’t have a real estate agent, your listing will be relegated to a separate and much harder to find section of the site. So, while you’ll technically be on Zillow, most potential buyers on the site will likely never see your listing.
• Sell your house on Craigslist: While not as popular as it used to be, Craigslist still attracts a large audience and is completely free to list your house on. Beware, however, that it tends to attract a lot of scammers. And the serious buyers who are on the platform are often investors who are looking for a good deal, so they may try to aggressively bargain you down on the sale price.
• Other FSBO websites: Aside from Zillow and Craigslist, other websites like Forsalebyowner.com and Facebook Marketplace also let you list your house for free. However, these sites won’t get you on the MLS, which will severely limit the number of potential buyers who will actually see your listing.

Flat fee real estate agents

While most realtors work for a percentage-based commission, some flat fee real estate brokers charge a fixed dollar amount instead. Since you’ll pay a set rate no matter what your house sells for, working with a flat fee realtor could save you a lot of money at higher price points.

Our top recommendations for flat fee brokers in Florida are: 

• Houwzer
• Help-You-Sell
• Assist-2-Sell

If you choose to work with a flat fee real estate broker, we recommend one that offers the same range of services and support as a traditional realtor. Limited or reduced service real estate agents will often leave you managing important and difficult steps of the home selling process yourself.

Other discount real estate brokers

Flat fee real estate agents can be a good option for higher-priced homes, but sellers should also consider working with a discount real estate broker that charges percentage-based rates.

It’s important to research what each discount real estate broker gives you before deciding on one. The top discount brands charge listing fees as low as 2% (or less!), while still offering the exact same services as a traditional realtor. But some brands have service tradeoffs that could negatively impact your sale.

The best option for most people is Clever Real Estate, which negotiates 1.5% listing fees with top agents at traditional brokerages like Keller Williams and Berkshire Hathaway. That’s the lowest rate in the industry, plus you still get to work with an experienced agent from a trusted brand.

FAQs about flat fee MLS listings in Florida

Methodology

Our team of real estate experts and mystery shoppers spent weeks looking into various flat fee MLS listing companies to find the best ones in Florida. In coming up with our rankings, we considered price and the range of services offered as the most important factors. However, we also took into account other considerations, like the size of the company’s service area, customer service, and customer reviews. We update our real estate reviews on a regular basis to ensure they are providing you with the most up to date information.

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