If you’re planning to sell your home without a realtor in Florida, you may want to look into using a flat fee MLS Florida service. The multiple listing service (MLS) is the largest directory of for-sale homes, helping you reach potential buyers.
Typically, only a licensed Florida real estate agent can get you listed on the MLS. But, flat fee services can get your home listed for about $200–400, a fraction of the cost compared to hiring an agent. Real estate agents typically charge a 3% listing fee. You can enjoy cost savings selling your home for sale by owner (FSBO) with an MLS listing service but could risk losing money in the long-run by choosing not to partner more closely with a real estate professional or service.
While you can save money with an MLS company, those savings do come at a cost. You can still expect to take on a majority of the home selling tasks normally handled by a real estate agent. This includes paperwork, negotiations and pricing, showings, and more. In addition, you are required to pay the flat fee upfront and are unable to receive a refund if your home doesn’t sell or you end up choosing to list with an agent.
If you want to avoid overpaying for realtor fees but still want hands-on support from your agent, we recommend checking out Clever Real Estate. Clever negotiates flat 1% listing fees with top Florida agents from trusted brands like Keller Williams and RE/MAX. You’ll get guaranteed full service from a great local agent, but pay a fraction of the typical price.
Quick view: Top 5 Florida flat fee MLS listing services
|Flat Fee MLS Realty||$99–$499|
|Jack Keller, Inc.||$75–$375|
|List Now Realty||$299|
Who are Florida flat fee MLS listings best for?
Flat fee MLS listing services are best for home sellers who have lots of experience with real estate transactions and are comfortable selling without a realtor. You’ll need to be confident that you can handle almost every aspect of the sale that a real estate agent would typically take care of.
If you’re determined to list your house “for sale by owner,” it’s worth investing in a basic flat fee MLS listing. This ensures that as many buyers see your listing as possible.
But selling your home without a realtor is a big time and work commitment. You’ll have to handle a lot of tasks, including pricing, listing descriptions, photography, marketing, showings, and negotiations. And remember that even though you won’t pay a traditional listing fee, you’ll still probably be on the hook for the buyer’s agent commission, which typically runs between 2-3%.
The average Florida home seller is better off working with a flat fee real estate agent or discount realtor who charges reduced listing fees but still offers the same basic services and support as a typical realtor. You’ll still save thousands of dollars on realtor fees, but you’ll avoid the hassle and frustration of trying to sell by owner.
Top 5 Florida flat fee MLS listing services
1. Flat Fee MLS Realty
Flat Fee MLS RealtyLearn more
- Listing fee: $99–$499
Flat Fee MLS Realty is a great option if you don’t have experience with selling a home and need a bit of extra support.
15619 Premiere Drive Suite 104B
Tampa, FL 33624
For sellers that are inexperienced selling FSBO, Flat Fee MLS Realty offers more support compared to other flat fee MLS companies. While the company does guide you along your home selling journey, it will still be less than the type of support you can expect from a traditional real estate agent. Stephen Hachey is the owner and broker for Flat Fee MLS Realty and has 20 years of experience in the Florida real estate market. The exceptional customer service provided by the company coupled with their extensive knowledge makes them an invaluable resource for first-time FSBO sellers.
Flat Fee MLS Realty features three pricing plans – Silver ($99), Gold ($229), and Platinum ($499) – that are more affordable compared to other flat fee MLS companies in Florida. All packages allow for unlimited updates and changes to your listing as well as unlimited listing terms, features that other companies typically charge more for. A low-rate plan like Silver delivers much more for the price compared to services from other companies.
If you want to price your home competitively, only the Platinum package offers a Competitive Market Analysis (CMA) to help you with strategic pricing. A CMA is used to estimate the value of a property by evaluating similar properties in the same area that have recently sold. A real estate agent will typically provide this information as part of their package. As a FSBO seller, you’ll be in charge of setting pricing and negotiations, which can be challenging. Having a CMA gives you a competitive advantage in pricing and negotiations to help you make money in selling your home.
If you’re selling a single-family home, townhouse, or condo, Flat Fee MLS Realty can be a great option, but it does not offer coverage for other properties such as commercial, rental, or vacant land. You also want to be aware of potential overlooked costs with this company, which include a buyer’s agent commission of 2% and a $350 fee if you opt not to use their title company, Excel Title.
- Listing fee: $99–$599
If you’re looking for a fully online experience with quality technology, beycome is the choice for you.
5701 Sunset Dr #224,
South Miami, FL 33143
Beycome, headquartered in Miami and founded in 2016, is considered a more DIY solution to home selling compared to similar flat fee MLS services. The company’s tech-savvy platform allows homeowners to manage the entire sale process from one online dashboard, including showing schedules, offers, and more.
Beycome offers two packages – Basic ($99) and Enhanced ($299). With the Basic package, you’ll be able to add the maximum picture allowance on the MLS, make unlimited changes to your listing, and receive free legal forms and disclosures. The Enhanced package additionally offers essential marketing collateral such as a featured listing on Beycome’s website, brochures, and flyers.
Beycome is a better option for experienced FSBO home sellers as you will manage all the logistics of your home, such as showings, price negotiation, and closing on your own. If you’re confident you can handle it on your own, beycome may be a solution for you. If you need a little more support, it won’t be your best option.
If you’re unsure about how successful you’ll be selling FSBO, beycome offers a 90-day money-back guarantee if you change your mind. You can take advantage of this service within the 90-days unless you close, are under contract, or receive at least 2 credible offers.
In addition to the two main packages beycome offers, you can choose their Concierge service, which requires $599 upfront and 1% of the sale price due at closing, with a minimum commission of $999, and helps you from listing to closing. This option includes a CMA, home valuation service, pricing assistance, and paperwork support.
However, the cost of the Concierge service is rather high when compared to discount listing services such as Clever. Our friends at Clever pre-negotiate 1% seller fees with full-service agents in their network while providing the same services as well as professional photography and staging advice, comprehensive digital marketing, closing coordination, and more.
3. Jack Keller, Inc.
Jack Keller, Inc.
- Listing fee: $75–$375
Jack Keller, Inc is one of the few companies with packages for vacant land, commercial properties, and rental properties.
Alachua, Baker, Bradford, Broward, Charlotte, Clay, Collier, Dade (Miami), Desoto, Duval, Flagler, Hendry, Hillsborough, Lake, Lee, Manatee, Marion, Martin, Nassau, Orange, Osceola, Palm Beach, Pasco, Pinellas, Polk, Putnam, Sarasota, Seminole, St. Johns, St. Lucie, Sumter, and Volusia Counties
2440 West Bay Dr.
Largo, FL 33770-1977
Jack Keller, Inc is one of the few flat fee MLS companies that offer packages for vacant land, multi-family residences, commercial properties, and rental properties in addition to single-family homes, townhouses, and condos. While the service is limited to certain Florida counties, the company has been operating in the state since 1975, lending plenty of local expertise.
Jack Keller, Inc offers 5 service options, which vary based on the type of property you’re selling. The three most popular packages – Flat Fee MLS Packages 2 & 3 and the Expert Seller Package 4 – offer unlimited changes to your MLS listing with an unlimited listing period.
The company offers a more hands-on approach to its services and allows you to work directly with a broker out of Palm Springs, FL. The downside is that the process isn’t 100% online, which can make the process a bit cumbersome. For example, if your listing is about to expire, you will need to submit a request form to the team to extend before expiration.
4. List Now Realty
List Now RealtyLearn more
- Listing fee: $299
List Now Realty offers great features for a low, flat rate but is only available in limited areas across Florida.
Alachua, Bay, Brevard, Calhoun, Charlotte, Citrus, DeSoto, Escambia, Gadsden, Hillsborough, Holmes, Jackson, Jefferson, Lake, Leon, Liberty, Manatee, Marion, Okaloosa, Okeechobee, Orange, Osceola, Pasco, Pinellas, Polk, Santa Rosa, Sarasota, Seminole, Sumter, Volusia, Wakulla, Walton, and Washington Counties
24818 Turkey Lake Rd
Howey in the Hills, FL 32776
If you’re selling a home in Central Florida, List Now Realty is a great option that offers one simple low flat fee. The company is transparent about its pricing, so you don’t have to worry about hidden fees, cancellation fees, upsells, or necessary add-ons.
A valuable benefit for both experienced and inexperienced home sellers is the access to local brokers to answer your questions and provide some guidance along your journey. List Now Realty allows you to make unlimited changes to your listing during an unlimited time period and lets you post as many photos of your home as the MLS will allow.
The package does not come with a CMA to aid in pricing your home or contract reviews. Since the contract outlines the responsibilities and rights of the seller and the buyer, having a contract review ensures you have a complete understanding of the agreement that you will be legally bound to after signing. List Now Realty’s service area is also limited to select Florida counties, so it may not be available in your area.
5. Doug Addeo
Doug AddeoLearn more
- Listing fee: $177–$895
Doug Addeo has over 20 years of experience in the Florida real estate market to lend. He is part of the Flat Fee Group national association of flat fee brokers.
- Affordable full-service package
- Expert in the Florida real estate market
- Low tech experience
9922 Palma Vista Way
Boca Raton, FL 33428
Doug Addeo has decades of experience helping FSBO sellers in the Florida real estate market and provides exceptional service and knowledge. Doug Addeo features upfront pricing with a range of packages – Basic ($177), Basic Plus ($277), Premium ($477), and Full-Service ($895) – to suit your needs.
Compared to basic competitor packages, Doug Addeo’s pricing is high for what you get, which is only 6 photos for your MLS listing with a 6-month listing term. If you’re looking for a low-cost option with lots of value, Doug Addeo’s basic package likely won’t suit your needs. His higher packages, however, do offer great value including more pictures for your MLS listing and, with the Platinum package, a CMA & contract review.
What may be considered a major downside for some sellers is a lack of tech options. If you’re looking for a more robust online experience, Doug Addeo won’t be the best choice for you.
How do flat fee MLS listing services in Florida work?
Florida flat fee MLS listing companies charge a fixed dollar amount to post your house on the local multiple listing service (MLS), a regional database of properties that are for sale in your area. These services are typically a lot cheaper than selling with a traditional realtor. But you get what you pay for: Aside from the MLS listing, the company will provide few (if any) of the services you’d expect from a real estate agent such as pricing strategies, comparative marketing analyses, and assistance with closing coordination. If you do need a bit more support selling FSBO without the cost of a real estate agent, our friends at Clever are a valuable option.
What do you get with a Florida flat fee MLS listing?
The most basic MLS packages in Florida include a 6-month MLS listing with a photo cap of 6 images. But, there are many basic packages with Florida flat fee MLS companies such as Flat Fee MLS Realty and beycome that offer an unlimited listing period. Additionally, there are low price options that offer the maximum number of photos the MLS allows, which is up to 36 photos depending on the local MLS restrictions. These options mean you don’t have to sacrifice the listing period and image caps if you’re looking for a lower priced option.
Listing on the MLS increases the exposure of your home. This is particularly important as most buyers begin their search online and, if your home is listed on the Florida MLS, it also appears on websites like Zillow and Redfin.
Many packages include benefits to make the home selling process easier including online platforms to track showings and offers, real estate documents, and expert real estate guides. Higher tier packages include a CMA, contract review, and marketing materials to ease the process and alleviate some of the burdens that come with selling FSBO.
While some companies such as beycome and Doug Addeo offer full-service assistance, that level of service comes with a high cost and may not leave you with the savings you’re seeking in the long run. Instead, you might be better off with a discount real estate broker to enjoy full-service expertise and cost savings.
How much do Florida flat fee MLS listings cost?
Flat fee MLS companies in Florida can cost as low as $75 or as high as $900, with the average price ranging between $200–$300 for additional features including real estate documents and showing services.
A majority of the services in Florida covered above allow you to make unlimited changes to your listing and don’t charge an additional fee to relist. Many of the services also let you upload an average of 25 photos to your listing as part of their basic packages.
Most of the flat fee MLS companies offer premium plans with additional services or even full-service features. However, for the price you pay, it’s not a great value. For example, beycome has a Concierge package that requires a fee of $599 in addition to 1% of the closing sale price. While you get some support you can expect from a real estate agent such as a CMA and pricing assistance, you can get more support while paying less with a discount listing service such as Clever.
Additionally, Doug Addeo charges nearly $900 for his “Full-Service Package” and while there are benefits of a professional photographer and broker to assist with closing, the cost doesn’t equate to the additional features.
You’re better off choosing a full service discount real estate brokerage that offers all the benefits of a traditional real estate agent without the cost. While this might cost you a little bit more than a flat fee company, you get a lot more features and support to make selling FSBO much simpler.
Top Florida flat fee MLS alternatives
Sell FSBO without an MLS listing
The MLS is often the most effective way to get your home noticed, but it’s certainly not the only way. If you’re trying to keep your home selling costs as low as possible, here are other places you can list your house for sale without advertising on the MLS.
- List FSBO on Zillow: Zillow is the world’s largest real estate website and anybody can list on it for free. There is a catch though: if you don’t have a real estate agent, your listing will be relegated to a separate and much harder to find section of the site. So, while you’ll technically be on Zillow, most potential buyers on the site will likely never see your listing.
- Sell your house on Craigslist: While not as popular as it used to be, Craigslist still attracts a large audience and is completely free to list your house on. Beware, however, that it tends to attract a lot of scammers. And the serious buyers who are on the platform are often investors who are looking for a good deal, so they may try to aggressively bargain you down on the sale price.
- Other FSBO websites: Aside from Zillow and Criagslist, other websites like Forsalebyowner.com and Facebook Marketplace also let you list your house for free. However, these sites won’t get you on the MLS, which will severely limit the number of potential buyers who will actually see your listing.
Flat fee real estate agents
While most realtors work for a percentage-based commission, some flat fee real estate brokers charge a fixed dollar amount instead. Since you’ll pay a set rate no matter what your house sells for, working with a flat fee realtor could save you a lot of money at higher price points.
Our top recommendations for flat fee brokers in Florida are:
If you choose to work with a flat fee real estate broker, we recommend one that offers the same range of services and support as a traditional realtor. Limited or reduced service real estate agents will often leave you managing important and difficult steps of the home selling process yourself.
Other discount real estate brokers
Flat fee real estate agents can be a good option for higher-priced homes, but sellers should also consider working with a discount real estate broker that charges percentage-based rates.
It’s important to research what each discount real estate broker gives you before deciding on one. The top discount brands charge listing fees as low as 2% (or less!), while still offering the exact same services as a traditional realtor. But some brands have service tradeoffs that could negatively impact your sale.
The best option for most people is Clever Real Estate, which negotiates 1% listing fees with top agents at traditional brokerages like Keller Williams and Berkshire Hathaway. That’s the lowest rate in the industry, plus you still get to work with an experienced agent from a trusted brand.
FAQs about flat fee MLS listings in Florida
What are the best flat fee real estate brokers near me?
Flat Fee MLS Realty is one of the best flat fee MLS companies in Florida because of its affordable price range and the support it can provide to inexperienced sellers. But as great as it may seem, there are some drawbacks to this service that are shared by almost all flat fee MLS companies. Read our complete guide to flat fee MLS services to learn more.
How much do flat fee MLS listings cost in Florida?
Flat-fee MLS services in Florida can charge as little as $75 for a bare-bones package and over $800 for extensive service and support packages. Sellers who want more help than flat fee MLS companies provide, but still want to save money might want to consider working with a low commission real estate company instead. Browse through the best low commission real estate companies near you today.
Are flat fee MLS companies in Florida worth it?
Yes, it’s worth working with a flat fee MLS company in Florida like Flat Fee MLS Realty or beycome if you’re just looking to get your property listed. However, doing so may not yield you the best profit, as FSBO properties often sell for less than if you had the help of an agent. Given that, it’s often best to work with a local discount agent instead. Work with one of the best 1% commission realtors in Florida today!
What is a flat-fee MLS company?
A flat fee MLS company enables home sellers to get their homes on the local MLS for a flat fee. It usually only includes the listing, so tasks like showings, negotiations, and paperwork are done by the owner or available for additional fees.
Do you need to pay a buyer’s agent commission with flat fee MLS?
You will need to pay a buyer’s agent commission for a flat fee MLS listing unless you find a buyer without an agent — which doesn't happen often. In most cases, the commission incentivizes the buyer’s agent to show your home and attracts more high-quality offers that offset the price.
Are seller disclosures required in Florida?
Yes. According to Florida law, sellers are required to disclose any issues they are aware of that materially impact the value of their home or property. Seller disclosure is required even if the buyer does not ask whether the seller knows about any property defects that could reduce the value of the property or make it less desirable. However, the seller is not required to disclose any obvious defects, such as a hole in a wall.
How do I tell if a flat fee MLS Florida company is legit?
The best way to validate a flat fee MLS Florida company is to perform an internet search. You first want to ensure the company has a page for your state to verify they are a member of your local MLS. While you're on their website, take a look around to ensure they provide updated and accurate information.
During your internet search, take a peek at what others are saying about the company, particularly reviews. Customer reviews are the best way to gauge how reputable the MLS company is. One thing, in particular, you'll want to check is how the company handles interested buyers, which is known as leads. Leads typically come from a potential buyer's real estate agent but could come from the buyers themselves. Legitimate flat fee MLS companies will forward leads to you, as the home seller.
Our team of real estate experts and mystery shoppers spent weeks looking into various flat fee MLS listing companies to find the best ones in Florida. In coming up with our rankings, we considered price and the range of services offered as the most important factors. However, we also took into account other considerations, like the size of the company’s service area, customer service, and customer reviews. We update our real estate reviews on a regular basis to ensure they are providing you with the most up to date information.
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