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Edited by Kristen Klempert
Written by Thomas O'Shaughnessy
Edited by Kristen Klempert
Best flat fee MLS listing services for Florida | Who should use a flat fee MLS listing? | How flat fee listing services work | Typical pricing | Top alternatives | FAQ
Our team of real estate experts spent hundreds of hours researching flat fee MLS companies in Florida and across the U.S. to find the best options in every state. Our flat fee MLS Florida rankings consider pricing, services, hidden fees, customer reviews, and availability.
8 best flat fee MLS Florida listing services
| Company | Our Rating | Listing Fee | |
|---|---|---|---|
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Best for inexperienced sellers
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90+ reviews
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$89–549
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Learn More |
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100+ reviews
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$99–599
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Read More |
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500+ reviews
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$99–599
|
Learn More |
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50+ reviews
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$75–375
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Learn More |
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12 reviews
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$400
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Learn More |
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50+ reviews
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$195–895
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Learn More |
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1,800+ reviews
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$149–295
|
Learn More |
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100+ reviews
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$95
|
Learn More |
Selling your home with a flat fee MLS service is a lot of work. All you get is a listing on your local MLS, so you have to handle photography, marketing, pricing, negotiations, and paperwork.
If you don’t have the time or experience to sell on your own, you can still save money by choosing a discount real estate agent. Clever Real Estate negotiates with top-performing agents who provide full service for only 1.5% in listing fees.
💰 Find top local agents, get a flat 1.5% listing fee now!
Full breakdown: 8 best flat fee MLS Florida listing services
Listing Fee
Editor’s take
Overview
Availability
Flat Fee MLS Realty provides more support than many other flat fee MLS companies, making it a good resource if you’re a first-time FSBO seller. You’ll maintain complete control of your listing and choose from three service packages. However, you may incur additional expenses, such as a $375 closing coordination fee.
Pros
- You have full control of your listing, which is placed on multiple real estate websites.
- The company offers competitive and affordable services across three pricing plans.
- All plans include unlimited listing updates and terms.
Cons
- The Silver package doesn’t offer a competitive market analysis.
- Services are available only for single-family homes, townhouses, and condos.
- There are additional costs, like a 2% buyer’s agent commission or a $375 closing coordination fee if you don’t use a title company within its network.
The owner and broker for Flat Fee MLS Realty, Stephen Hachey, has 20 years of experience in the Florida real estate market. The company offers quality support, including access to customer service seven days a week during regular business hours.
Its customer reviews on Google are largely positive, with a 4.3/5 star rating across 90+ reviews. Many reviewers report prompt service, commission savings, and an easy-to-use service. But negative reviews note confusion over additional fees.
If you cancel your listing before it’s posted, Flat Fee MLS Realty will give you a full refund. You can remove a listing on the MLS anytime with no additional fees.
Flat Fee MLS Realty is available in Florida, Illinois, and Indiana.
Listing Fee
Editor’s take
Overview
Availability
Unreal Estate offers three paid listing packages and a Concierge service, so you can choose your level of support. If you have FSBO experience, Unreal Estate is a good fit. Keep in mind, though, that Unreal Estate makes money by taking 0.5% of the buyer’s agent commission.
Pros
- Choose from three affordable flat fee options.
- Select the amount of commission you’ll pay a buyer’s agent.
- Listings last for at least six months
Cons
- Only the premium plan meets all of our key service quality standards.
- Details of Concierge service are difficult to find.
- No packages offer the maximum number of listing photos.
Unreal Estate, formerly known as USRealty, has been in business since 2007. The company operates in 33 states plus Washington, DC.
Customers rate Unreal Estate 4.3 out of 5 across 230+ reviews on Google, Trustpilot, Yelp, and the Better Business Bureau. Many users praise Unreal Estate for saving them thousands of dollars and call themselves repeat customers. Others raise concerns about hidden fees and customer service quality.
The Basic plan costs $99 for 15 photos and a listing on the MLS for 6–12 months. More expensive plans include nice-to-have features like automated call forwarding and unlimited edits to your listing. You won’t pay any fees if you cancel your listing.
Unreal Estate is available in 33 states and Washington, D.C.: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington, and West Virginia
Listing Fee
Editor’s take
Overview
Availability
beycome is best for experienced sellers, since it’s more DIY than similar flat fee MLS services. The company’s tech-savvy platform allows you to manage the entire sale process from one online dashboard.
Pros
- Customer service is available seven days a week in English and Spanish.
- All packages include free unlimited updates.
- All packages provide free access to legal forms and disclosures.
Cons
- Only the Concierge service offers a comparative market analysis (CMA).
- The Basic and Enhanced packages are more DIY, which may be challenging for first-time sellers.
- While the Concierge service offers more support, you may get better value and savings with a discount listing service.
beycome offers two packages: Basic ($99) and Enhanced ($299). With the Basic package, you can add the maximum picture allowance on the MLS, make unlimited changes to your listing, and get free legal forms and disclosures. The Enhanced package also offers marketing tools, like a featured listing on beycome’s website, brochures, and flyers.
beycome’s third offering, a Concierge service, costs $599 up front and 1% of the sale price at closing (with a $999 minimum). You’ll get help with your sale from listing to closing, including a CMA, pricing assistance, and paperwork support. At this point, you’ll find better value with a discount listing service like Clever, which offers the same services and more for a 1.5% listing fee.
beycome has a 90-day money-back guarantee if you change your mind about selling FSBO. However, you won’t get your money back if you close, are under contract, or receive at least two credible offers within 90 days.
beycome is available in AL, CA, CT, FL, GA, IL, MN, NC, and SC.
Listing Fee
Editor’s take
Overview
Availability
Jack Keller, Inc. is one of the few flat fee MLS companies that offer packages for vacant land, multi-family residences, commercial properties, and rental properties — in addition to single-family homes, townhouses, and condos. However, its flat fee MLS packages are more DIY, so it may not be a good fit for first-time sellers.
Pros
- The company lists unconventional properties.
- It’s been operating in Florida since 1975, resulting in extensive local experience.
- All service packages provide unlimited changes and time on the MLS.
Cons
- Two of the flat fee packages guarantee space for only 12 photos.
- The process isn’t fully online, which can be inconvenient.
- The Partial Full Service package provides more hands-on assistance, but you may get better value and savings with a discount listing service.
Jack Keller, Inc. is a family-owned business that’s been around since 1975, so its brokers have strong local expertise. The company offers five service options, which vary based on the type of property you’re selling. The three most popular packages — Flat Fee MLS Packages 2 and 3 and the Expert Seller Package 4 — offer unlimited changes to your MLS listing with an unlimited listing period.
Positive online reviews highlight professional, friendly customer service, quick response times to questions, and an easy process. But unsatisfied customers report problems with customer service, communication, and their listing.
If a pending contract falls through, you’ll need to contact Jack Keller, Inc. about the reason and submit a form to reactivate or cancel your listing. If your listing expires before selling, you’ll need to relist the property for an additional charge.
Jack Keller, Inc. is available in most of Florida, including Nassau, Miami–Dade, Sarasota, Nassau, Palm Beach, and surrounding areas.
Listing Fee
Editor’s take
Overview
Availability
List Now Realty offers one basic flat fee MLS service for $400, with no hidden closing fees, add-ons, or upsells. In addition to listing single-family homes, it lists vacant lots and multifamily properties. But customers have to do most of the work to sell their home, so this service may be better for more experienced sellers. Also, its full-service listing package costs 4% at closing, which is a higher rate than many full-service discount real estate brokerages charge.
Pros
- You can make unlimited updates and changes to your listing.
- You can email a licensed Florida broker with questions at no extra charge.
- You can upload the maximum number of photos at no additional charge.
Cons
- The service doesn’t include a comparative market analysis or contract reviews.
- List Now Realty operates in only 33 counties in Florida.
- You can’t get help with some aspects of selling a home, such as advice on pricing.
List Now Realty is transparent about its pricing, so you don’t have to worry about hidden fees, cancellation fees, upsells, or necessary add-ons. The company gives you access to local brokers to answer your questions and provide some guidance. List Now Realty also has live receptions to answer calls from prospective buyers, even on nights and weekends.
Online customer reviews are positive. Reviewers experienced quality customer service, quick responses, and professional, easy-to-use service.
List Now Realty doesn’t charge a cancellation fee or early termination fee. But the listing fee is non-refundable. It also doesn’t offer contract reviews, which would ensure you have a complete understanding of the legally binding agreement.
List Now Realty is available in 33 counties in Florida.
Listing Fee
Editor’s take
Overview
Availability
Doug Addeo has decades of experience helping FSBO sellers in Florida, and he has consistently positive customer reviews. However, pricing for his two lower-tier packages is high for what you get compared to competitors.
Pros
- Doug Addeo is an experienced Florida real estate agent who can provide solid local market insights.
- Customers consistently report having excellent customer service.
- Properties appear on a wide range of websites.
Cons
- The service isn’t tech-centric, which may be inconvenient for some customers.
- The Basic package only allows up to six photos.
- Contract review and market analysis are only offered on the two highest-tier plans.
Customers can expect high-quality service from a FSBO Florida real estate expert. Additionally, Doug Addeo encourages sellers to call and interview him first to answer any questions.
Online customer reviews are positive, reporting a professional experience and quick response times.
According to the website, customers can cancel anytime unless their home is under contract. However, it doesn’t state whether there are cancellation fees.
Doug Addeo is available statewide in Florida.
Listing Fee
Editor’s take
Overview
Availability
List With Freedom is an affordable flat fee MLS listing service. The company’s three packages vary based on features like the number of photos allowed and open house schedulers. Its service is designed for highly experienced FSBO sellers, but it does offer some help with pricing and negotiation for an additional price.
Pros
- All plans include free unlimited changes to the listing.
- Agents contact you with interested buyers.
- The listing can be canceled anytime without a penalty or fee (as long as a contract isn’t pending).
Cons
- There is little difference in service offerings between the three plans.
- There is no full-service option, so less experienced sellers may want to look elsewhere.
- A compliance fee is charged to the buyer’s agent if the property sells, which may be off-putting to some buyer’s agents.
List With Freedom offers affordable listing packages, but the low-tier plan comes with limits, such as only six photos.
Online customer reviews are largely positive, with reviewers indicating they had a quality experience. However, some were unaware of the compliance fee that’s charged to the buyer’s agent when a property sells.
You can cancel a listing without any fees as long as a contract isn’t pending. And you have 14 days after placing an order to request a refund, but only if the listing agreement hasn’t been signed and the property hasn’t been listed.
List With Freedom is available in 46 states, including Florida.
Listing Fee
Editor’s take
Overview
Availability
Homecoin lets sellers select only the services they want by offering a variety of à la carte services. The low Flat Fee MLS Listing service costs $95 for a 12-month listing and unlimited photos. Some services are free, like a open house kit. But the price of some services, like professional photos, varies by area.
Pros
- The whole process is conducted online, which can be convenient.
- You can get a home value report, comparable sales, and disclosures for free.
- All listings include free call forward and information by text so you don’t miss leads.
Cons
- The add-on options for help from a real estate agent can add up.
- There isn’t a full-service option, so first-time and less experienced sellers may want to look elsewhere.
- If you need all the services, the price may be higher than other flat fee MLS listing companies.
Sellers who only need help with the MLS listing can get a lot of value for an affordable price. But first-time and less experienced sellers may want to shop around first to ensure they get the right level of support.
Online reviews are positive. Customers like the easy process, online platform, and automated features. Communication from Homecoin was professional, helpful, and timely.
You can cancel your listing without a penalty unless you haven’t rejected an offer. The cancellation process is easy from you Homecoin account.
Homecoin is available in 15 states, including Florida.
What is a flat fee MLS listing service?
A flat fee MLS listing service will post your home on the local MLS for a low flat fee — usually $100–400. The online exposure from the MLS will help attract buyers to your home.
Typically, a licensed Florida real estate agent would list your home on the multiple listing service (MLS). But flat fee services can list it for a fraction of the cost of an agent, which is usually 2.5–3%.
If you’re selling without a realtor in Florida, you may want to pay for a flat fee MLS listing. But the savings have trade-offs:
- You’ll take on most of the home-selling tasks, like pricing, showings, paperwork, negotiations, and closing.
- You’ll risk a lower sale price, since homes sold without a realtor tend to sell for 5.5–26% less.
- You’ll pay the flat fee whether you sell your home or not.
If you want to save on realtor fees and get hands-on support from a full service agent, consider working with Clever Real Estate. Clever negotiates 1.5% listing fees with top Florida agents from trusted brands like Keller Williams and RE/MAX. You’ll get guaranteed full service from a local agent, but you’ll pay a fraction of the typical price.
Who are Florida flat fee MLS listing services best for?
Flat fee MLS listing services are best for experienced home sellers who are comfortable selling without a realtor.
You need to be confident that you can handle almost every aspect of the sale: pricing, listing descriptions, photography, marketing, showings, negotiations, paperwork, and more.
If you’re determined to list your house for sale by owner, it’s worth investing in a basic flat fee MLS listing. This ensures that as many buyers as possible see your listing.
But the average Florida home seller is better off working with a discount realtor who offers full service. You’ll still save thousands of dollars on realtor fees, but you’ll avoid the hassle and frustration of trying to sell by owner.
How do Florida flat fee MLS listing services work?
Florida flat fee MLS listing companies charge an up-front fee to post your home to a local MLS, which is a regional database of properties that are for sale in your area. Once your listing is on the MLS, it will automatically show up on major real estate sites, like Zillow, Realtor.com, and Trulia.
Flat fee MLS services help you avoid paying a listing agent’s fee. But you’re still on the hook for the buyer’s agent commission, which is typically 2–3%.
What do you get with a Florida flat fee MLS listing?
Listing on the MLS helps more buyers see your home. Most buyers begin their search online, and if your home is listed on the Florida MLS, buyers will be able to see your listing on websites like Zillow and Redfin.
The most basic MLS packages in Florida include a six-month MLS listing with a photo cap of six images. Some companies, like Flat Fee MLS Realty and beycome, offer an unlimited listing period with their basic packages. Other low-price options include the maximum number of photos the MLS allows, which is up to 36 photos, depending on the local MLS.
Many packages include tools to make selling FSBO easier, including online platforms to track showings and offers, real estate documents, and expert real estate guides. Higher-tier packages include a CMA, contract review, and marketing materials.
Some companies, like beycome and Doug Addeo, offer full-service assistance. But that level of service isn’t cheap, and it may not lead to the savings you want. If you want full service, you’ll likely be better off with a full-service discount real estate broker. You’ll get all the hands-on support you need while still saving on realtor fees.
How much do Florida flat fee MLS listings cost?
Flat fee MLS companies in Florida can cost as low as $75 or as high as $900. The average price is $200–300, and that’s for packages with an MLS listing and additional tools like real estate documents and showing services.
Most flat fee MLS companies offer premium plans with additional services for a higher cost. These plans are usually not great value. For example, beycome has a Concierge package that costs $599 plus 1% of the sale price. That’s a lot to pay for just some of the services a real estate agent would normally provide.
Doug Addeo charges nearly $900 for his Full Service package, which includes a professional photographer and broker assistance. But the cost is high for those additional features.
Most people are better off working with a full-service discount realtor, who you can find through a service like Clever. While this might cost you a little bit more than a flat fee company, you’ll get a lot more support without the stress and hassle of selling FSBO.
Top alternatives to Florida flat fee MLS listing services
Discount real estate brokers | FSBO without the MLS | Flat fee real estate agents
Sell with a discount real estate broker
Sellers should consider working with a Florida discount real estate broker that charges a percentage-based rate.
When researching discount real estate brokers, look for a brand that charges low listing fees (2% or less) while still offering the same services as a traditional realtor. Avoid brands with service trade-offs that could negatively impact your sale.
The best option for most people is Clever Real Estate. Clever negotiates 1.5% listing fees with top agents at traditional brokerages like Keller Williams and Berkshire Hathaway. That’s one of the lowest rates in the industry, and you still get to work with an experienced agent from a trusted brand.
Sell FSBO without an MLS listing
If you’re trying to keep your home selling costs as low as possible, here are other ways you can list your house without advertising on the MLS.
- List FSBO on Zillow: Zillow is the world’s largest real estate website, and anybody can list on it for free. But if you don’t have a real estate agent, your listing is relegated to a separate and harder-to-find section of the site. Many potential buyers on the site won’t see your listing.
- Sell your house on Craigslist: Craigslist has a large audience and is free to list your house on. But it tends to attract a lot of scammers. The serious buyers are often investors who are looking for a good deal, so they may try to aggressively bargain the sale price down.
- Sell on other FSBO websites: Websites like Forsalebyowner.com and Facebook Marketplace also let you list your house for free.
Sell with a flat fee real estate agent
Most realtors work for a percentage-based commission, but some flat fee real estate brokers charge a fixed dollar amount instead. Since you’ll pay a set rate no matter what your house sells for, working with a flat fee realtor could save you a lot of money at higher price points.
If you choose to work with a flat fee real estate broker, look for one that offers the same range of services and support as a traditional realtor. Limited or reduced service real estate agents will often leave you managing important and difficult steps of the home selling process yourself.
FAQ about Florida flat fee MLS services
What are the best flat fee real estate brokers near me?
Flat Fee MLS Realty is one of the best flat fee MLS companies in Florida because of its affordable price range and the support it can provide to inexperienced sellers. But as great as it may seem, there are some drawbacks to this service that are shared by almost all flat fee MLS companies. Read our complete guide to flat fee MLS services to learn more.
How much do flat fee MLS listings cost in Florida?
Flat fee MLS services in Florida can charge as little as $75 for a bare-bones package and over $800 for extensive service and support packages. Sellers who want more help than flat fee MLS companies provide but still want to save money might want to consider working with a low commission real estate company instead. Browse through the best low commission real estate companies near you.
Are flat fee MLS companies in Florida worth it?
Yes, it’s worth working with a flat fee MLS company in Florida, like Flat Fee MLS Realty or beycome, if you’re just looking to get your property listed. However, you might not get the best price for your home, since FSBO properties often sell for less than if you had the help of an agent. It’s often best to work with a local discount agent instead. Work with one of the best 1% commission realtors in Florida today!
What is a flat fee MLS company?
A flat fee MLS company enables home sellers to get their homes on the local MLS for a flat fee. It usually offers only the listing, so tasks like showings, negotiations, and paperwork are done by the owner or available for additional fees.
Do you need to pay a buyer’s agent commission with a flat fee MLS?
You will need to pay a buyer’s agent commission for a flat fee MLS listing, unless you find a buyer without an agent — which doesn't happen often. In most cases, the commission incentivizes the buyer’s agent to show your home and attracts more high-quality offers that offset the fee.
Are seller disclosures required in Florida?
Yes. According to Florida law, sellers are required to disclose any issues they are aware of that materially impact the value of their home or property. Seller disclosure is required even if the buyer doesn't ask whether the seller knows about any property defects that could reduce the value of the property or make it less desirable. However, the seller is not required to disclose any obvious defects, such as a hole in a wall.
How do I tell if a flat fee MLS Florida company is legit?
The best way to validate a flat fee MLS Florida company is to research it online. You first want to ensure the company has a page for your state to verify they are a member of your local MLS. While you're on their website, ensure they provide updated and accurate information. Also look at customer reviews and make sure the flat fee MLS company will forward leads to you.
How do I get MLS access in Florida?
The best way to get MLS access in Florida is by partnering with a licensed real estate agent. If you’re selling without a realtor, a flat fee MLS company can list your home for you on a local MLS.
Methodology
Our team of real estate experts and mystery shoppers spent weeks looking into various flat fee MLS listing companies to find the best ones in Florida. Our rankings consider price and range of services as the most important factors. We also took into account the size of the company’s service area, customer service, and customer reviews. We update our real estate reviews on a regular basis to ensure you get the most up-to-date information.
More ways to save on realtor fees
Top 10 Low Commission Real Estate Agents and Companies: We’ve done a lot of the research for you. These are the best low commission real estate agents and companies. Sell your home with cheaper fees now!
Top 2% Real Estate Commission Companies: A 2% real estate commission can save you big bucks on your home sale compared to tradition commission. Check out our handpicked list of top 2 percent commission realtors.
How to Sell Your House without a Realtor: Looking to sell your house without a realtor to save money? This guide outlines steps to selling without a realtor, plus pros, cons, and costs.
More Florida home selling guides
We Buy Houses in Florida | Top Companies: If you need to sell your house fast for cash in Florida, cash buyers like House Heroes and We Buy Houses might be good options for some situations, but they won’t offer your home’s full value.
Florida Realtor Commission Rates: Find ALL the Fees Here: Florida’s hot market features high home prices, along with high average real estate commissions to match. We explain where that money goes and offer some effective strategies to reduce commission.
How to Sell a House without a Realtor in Florida: Selling a house without a realtor in Florida? We cover everything you need to know — pros and cons, costs, alternatives, and FSBO contracts — to help you decide if it’s the best option for you.
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