Assist-2-Sell Reviews

Assist-2-Sell is a discount real estate brokerage that offers lower commission rates for both home buyers and sellers. According to Assist-2-Sell reviews, customer satisfaction can vary depending on the specific franchise office, and the savings you receive may not always match what’s advertised.

One downside: Assist-2-Sell doesn’t list pricing on its website, so it’s difficult to compare costs without contacting a local office. If you’re considering using Assist-2-Sell, make sure there’s a well-reviewed franchise near you and that you feel confident evaluating the agent’s experience and service quality yourself.

Given the many low commission real estate options available, we recommend comparing Assist-2-Sell with a few other options before choosing a listing agent.

💰 Get a better agent at a better rate: Compare agent profiles and commission rates with no pressure to sign — and save thousands on your home sale!

Assist-2-Sell at a glance

Who Assist-2-Sell works best for

Assist-2-Sell is known for offering an affordable alternative to a traditional real estate brokerage, but it may not be the best fit for everyone.

Assist-2-Sell operates on a franchise model, meaning each office is independently owned and operated. Fees, services, and customer ratings vary by location. While some locations have excellent customer reviews, others receive poor ratings from past customers. And there are no guaranteed savings across the brand, so you'll need to contact your local office to verify their commission rate.

While there are other low commission brokers we'd recommend first, Assist-2-Sell may still be worth trying if your local franchise has particularly high customer ratings or you don’t have access to other discount brokers in your area.

Assist-2-Sell vs. competitors

Although Assist-2-Sell may be cheaper than traditional realtor fees, Assist-2-Sell doesn’t clearly state those fees on its website, so you may need to sit through an agent's sales pitch before getting basic pricing info.

That lack of transparency can make it hard to know whether you’re really getting the best deal. Depending on where you live, you may have access to other discount real estate services that offer clearer pricing, stronger guarantees, and better customer experiences.

Clever Real Estate is one of the top alternatives. Clever connects you with top-rated local agents from major brokerages like Keller Williams and RE/MAX — all for a pre-negotiated 1.5% listing fee (or $3,000 minimum). You'll get full service from a trusted agent, but save up to 50% compared to the traditional 3% commission.

Other competitors like Ideal Agent and UpNest also offer commission discounts, but Clever stands out for its combination of nationwide coverage, customer satisfaction, and transparent pricing. Compare top agents today - fill out this short quiz to get started!

Assist-2-Sell customer reviews

Site	Rating
Zillow	5.0/5 (453 reviews)
Yelp	3.8/5 (16 reviews)
Google	4.7/5 (1,409 reviews)
Weighted average	4.7 (1,878 reviews)

🟢 Primary positive themes Hands-on support (52% of reviews) Professional service (34%) Market expertise (33%) Prompt communication (32%) Easy process (27%)

🟡 Areas for improvement: Unprofessional service (4% of reviews) Lack of integrity (2%) Poor communication (2%)

Most customers were highly satisfied with their Assist-2-Sell experience.

Customers commonly mentioned the quality of their agents, indicating that agents are helpful, communicate well, and make selling or buying a home easy.

A few negative reviews focus on bad experiences with particular agents.

🟢 Positive themes from Assist-2-Sell reviews

Hands-on Support (52% of reviews). An impressive number of reviews mention the hands-on service provided by Assist-2-Sell agents. Customers specifically mention that agents are present "every step of the way" and provide support beyond just the basic requirements of buying or selling a home.

• "She was present and supportive through the entire process - every step of the way - and continues to be a wonderful resource with whatever we need, even post-close."
• "Tim went above and beyond to ensure our home sale went exactly as we had hoped… His expertise, constant availability, and exceptional customer service set him apart."
• "Many times I needed help with other things related to the sale and even help with things after settlement and he was always there with the necessary answers."
• "Her team is terrific, helping us find, schedule and even negotiate with vendors needed for house upgrades."
• "If that wasn't enough, he did several repairs on our new home out of his own pocket."

Professional service (34% of reviews). The professionalism of Assist-2-Sell agents also stands out among reviewers. Reviews frequently highlight agents' friendliness, reliability, and ability to maintain professional composure while still being personable and approachable. There's particular emphasis on the combination of professional expertise with a patient, non-pushy approach that made clients feel comfortable throughout their transactions.

• "Not pushy, professional in every sense, detail oriented, and beyond courteous and prompt."
• "Marty has a great demeanor, he is not aggressive, and instead of trying to impose his will upon us, he presented us with ideas and options and let us choose the path we were most comfortable with."
• "She patiently, competently, and professionally led us through the initial stages of preparing the house for sale."
• "He was calm and professional, and didn't make the process feel frantic or pushy like some agents we had met before."
• "Lori's commitment to going above and beyond exceeded all expectations. What makes Lori stand out is not just her professionalism, but how truly kind she is."
• "Ed coffin was unbelievably patient never panicked we had ups and downs and he maintained himself as a constant professional"

Market expertise (33% of reviews). Customers also frequently praise Assist-2-Sell agents for their understanding of local markets, their ability to price homes correctly, and their capacity to provide valuable advice based on their experience. Reviews emphasize how this expertise translates to tangible benefits like better selling prices or finding the right home.

• "Her knowledge of the area and market is exceptional. She does her homework and will present you with comps that suggest the best price to sell your home."
• "Due to his hard work, knowledge and experience, we sold our home for tens of thousands more than we could have anticipated."
• "Reg and Craig have an unparalleled amount of knowledge of the real estate, development, and the governing laws in the mountain counties."
• "Within a day he provided a comprehensive sales analysis and potential savings upon sale of the house."
• "Her expertise of the real estate market and knowing how to quickly determine home values…helped to make our selling experience successful."

Prompt communication (32% of reviews). Prompt communication is another theme frequently mentioned in Assist-2-Sell reviews. Customers specifically highlight agents' proactive updates throughout the process and prompt responses to questions and concerns.

• "Every time I called or texted she responded immediately. She treats us with incredible respect and courtesy and is an EXCELLENT communicator."
• "She was super responsive even when she was busy! I'm pretty sure we emailed back and forth at 10:30 at night!"
• "They answer their phones in a timely manner - they actually pick up their phones at all hours. even on vacation."
• "She responded to all of our questions quickly and thoroughly - she always followed up when she said she would, kept us updated, and addressed things we didn't even know to ask."
• "Communication was always a priority and I knew as a seller I was in very good hands. Francine was exceptional with her communication through the sale of our home. From the start through the finish she responded immediately to any of my questions."

Easy process (27% of reviews). Customers also praise Assist-2-Sell for making a complex and stressful transaction feel simple and manageable. There's a strong emphasis on agents guiding customers from start to finish, handling any complications that arise, and making the buying and selling "easy," "seamless," and "stress-free."

• "We have sold three homes in our lives in three states and this was the easiest, most professional sale we've ever done."
• "She anticipated any potential road blocks in the process and helped us prepare for and eliminate them before they occurred."
• "Lisa worked tirelessly on my behalf, communicated every step of the way, and was proactive in getting ahead of issues to make the negotiation and close as seamless as possible."
• "Never sold a home before and she made life easy."
• "Buying or selling can be stressful at times but they are professional and keep things fun."

🟡 Assist-2-Sell complaints and areas for improvement

Unprofessional service (4% of reviews). A small subset of Assist-2-Sell customers raised concerns around a lack of professionalism from particular agents. The complaints center around rude behavior, poor communication, a lack of integrity, and condescending treatment.

• "The seller verbally abused us on multiple occasions and the agent did nothing to stop her."
• "They were incredibly rude and snarky on the phone."
• "They want to work the price up not to take care of the customers, but to take care of the agent."
• "Extremely unprofessional! Condescending, lacks integrity and has no ethics whatsoever."
• "She cancelled our introductory appointment TWICE! I guess you get what you pay for."
• "Failed to disclose a faulty septic system that was disclosed to her by a plumbing company
• "These are the rudest, most unprofessional people that I have ever come in contact with."

It's important to note that since Assist-2-Sell franchises are locally owned, inconsistent service isn’t entirely the company’s fault. Each franchise operates independently, so agent quality may vary depending on the location.

How Assist-2-Sell works

Assist-2-Sell offers full-service representation and brokerage services for buyers and sellers. However, because Assist-2-Sell offices operate as independent franchises, it’s important to review your local agent’s customer reviews to ensure that past customers received the level of support and guidance you desire throughout the transaction.

What to expect as a seller

Service offerings vary between locations. The main Assist-2-Sell website mentions the following listing packages, but it’s unclear how many offices offer them. Contact your local Assist-2-Sell office to verify the services it provides.

MLS for Less^TM: This package offers roughly the same experience as selling with a traditional brokerage — but for a cheaper price. Assist-2-Sell posts your house on the local multiple listing service (MLS), and a dedicated agent oversees your entire transaction. While specifics may vary by location, with a full-service MLS package, you can typically expect the following services from your realtor:

• Comparative market analysis (CMA)
• Pricing guidance
• Staging advice
• Professional photography
• Listing description and MLS listing
• For-sale sign and lockbox for buyer’s agents
• Guidance during due diligence (i.e., inspections, appraisals, financing)
• Help evaluating offers and negotiating terms
• Support through closing

Direct to Buyer^TM: Assist-2-Sell attempts to find you a buyer who doesn't have a buyer’s agent. That way, you won't have to pay a buyer's agent commission (BAC), saving you an additional 2–3%. However, refusing to pay BAC can shrink your buyer pool by as much as 90%,[1] making it harder to sell quickly and for the best price.

Paperwork Only: You find a buyer, and then Assist-2-Sell acts as a transaction coordinator. It helps you draft a purchase agreement, complete legal documents, and arrange the pre-closing process. We recommend getting quotes from local real estate attorneys, who may provide the same services for less.

What to expect as a buyer

You can purchase a home with an Assist-2-Sell buyer’s agent, and they’ll provide full service like a traditional agent.

However, Assist-2-Sell doesn’t offer any built-in savings for buyers.

In contrast, many of Assist-2-Sell’s competitors offer home buyer rebates. If you qualify, you may receive a portion of the buyer’s agent commission back as a credit or cash. These rebates can help offset closing costs and other up-front expenses when buying a home.

» Find out which company offers the best home buyer rebate

How much can I save with Assist-2-Sell?

Cost category	Estimated amount
💲 Assist-2-Sell listing fee	1-3% of sale price (varies by office)
🏠 Traditional listing fee	2.5-3% of sale price
✅ Potential savings	Up to 2% of sale price

Each local office sets its own listing fee. After reviewing several franchise locations, we determined that most offices charge 1–2.5%, which is reasonable.

That said, the savings aren’t guaranteed. The best discount real estate brands, like Clever and Redfin, guarantee listing fee savings no matter which agent you work with. With Assist-2-Sell, each agent sets their own commission structure — there’s no universal standard.

💰 Want to pay less in realtor fees? Use our free agent finding tool to connect with local realtors who charge a 1.5% listing fee (half the usual rate). Fill out a short form, and compare agent matches from your inbox.

Assist-2-Sell news and updates

Along with longtime competitor Help-U-Sell, Assist-2-Sell pioneered the discount real estate brokerage model.[2] These companies believed that if they advertised low fees, they'd attract enough customers to turn a profit despite earning less money on each sale.[3]

Assist-2-Sell launched in 1987 with a single office.[4] By 2006, it had 630 franchise locations across 46 states and Canada.[5]

However, Assist-2-Sell lost many of its locations after the 2008 housing crash and has since struggled to compete with more tech-forward discount brokerages like Redfin.[6]

Despite company-wide setbacks, some Assist-2-Sell franchises continue to thrive. In 2024, Assist-2-Sell Buyers & Sellers Realty Inc. of Marinette and Menominee ranked No. 2 in small market sales and No. 8 overall among all 115 franchises. Broker Francine Kitkowski, who opened the office in 2019, brings over 30 years of experience and offers full service for a flat $2,995 fee in Wisconsin and Michigan.[7]

Bottom line: Should I use Assist-2-Sell?

Most people will find better value with a different discount broker than Assist-2-Sell.

We recommend using Assist-2-Sell only if:

• None of the top national discount brokers are available near you
• Your local Assist-2-Sell agent has up-front pricing, high customer ratings, and a solid track record of home sales in your area
• You already know and like the agent in your area

No matter which broker you choose, we advise comparing multiple agents to ensure you find the best fit.

Related reading

If you’re considering the pros and cons of Assist-2-Sell, it’s important to compare all of your discount broker options. We recommend reading the following resources to learn about other ways to save.

Discount Real Estate Brokers and Agents: Everything You Need to Know: How do discount brokers like Assist-2-Sell work? Learn more about how these companies create savings, how they’re different from traditional realtors, and how to decide which service is best for you.

What Companies Offer the Lowest Real Estate Commission Fees? Assist-2-Sell offices typically provide solid savings for home sellers, but other discount services charge even less. Find out which company offers the lowest real estate commission fees.

How to Sell a House Without a Realtor: If you’re an experienced home seller, you can maximize your savings by listing your house "for sale by owner" (FSBO). Want to learn more? Read our comprehensive guide on how to sell a home without a realtor.