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72SOLD reviews | How it works | Is 72SOLD legit? | Alternatives
72SOLD has delivered good outcomes for some customers, but it may not always meet its goals of selling homes quickly and for higher prices. Its marketing strategy relies on high buyer demand, which might not be effective in all situations. While 72SOLD aims to sell your home in 8 days, it can’t guarantee a fast sale.
For those needing a guaranteed fast sale, it’s advisable to compare offers from top cash buyers. If you prefer listing traditionally, consider a reputable low-commission company that can help you sell on your timeline while saving money. Exploring multiple options will ensure you find the best fit for your needs.
Is 72SOLD the right fit for me?
72SOLD may be a good fit if you own a home in good condition and are in a hot market.
The company is designed to help people sell their houses quickly without losing money. However, recent shifts in the real estate market might mean you won’t sell your house as quickly or for as much money as initially anticipated.
Best option for a guaranteed fast sale
Cash home buyer companies can often close in a few weeks, whereas 72SOLD can take 60+ days due to the traditional sales timeline (which is an industry standard and isn’t necessarily the fault of 72SOLD).
While cash buyers usually make lower offers to resell for a profit, iBuyers like Opendoor can provide cash offers closer to fair market value.
A free service like Clever Offers can help you compare your options. Clever sources offers from multiple cash buyers and helps you compare them to potential open market values, enabling you to make an informed decision that best fits your situation.
Best option for the highest sale price
Listing with an agent is often the best route to achieve the highest sale price. You can find vetted, full-service agents offering lower listing fees than typical agent rates (1.5% vs. 2.5–3%).
Low commission companies can help you quickly find top agents in your area who work for less.
How 72SOLD works
72SOLD aims to sell your home in eight days or less by limiting the time buyers can come to showings and make offers. The idea is to create more competition and excitement among potential buyers.
Step-by-step process
- Fill out an online form. On the 72SOLD.com homepage, click the “Get Your Price” button, and submit details about your home and selling situation.
- Connect with an agent. An agent will list and market your home using the 72SOLD strategy. They’ll post your home on the MLS and try to generate buyer interest over a week. Showings are typically hosted over the weekend.
- Receive an offer. To encourage buyers to move swiftly, the agent may set a deadline of 5 p.m. on Monday.
- Close the sale. While you can skip open houses and lengthy buyer negotiations, you’ll still go through a standard closing timeline, which can take 45-60 or more days.
The company used to restrict showing windows to 90 minutes and aimed to sell homes within a weekend (72 hours).1 This marketing strategy was highly effective during the seller’s market from 2018 to 2021. However, as the market has cooled, local realtors say this approach has become less viable.
“You can’t restrict buyers like that now,” says Lisa Dixon, a realtor based in Phoenix, Arizona. “In my area, 72SOLD listings are being shown just like any other normal listing.”
Low-commission realtors: Best for a higher sale price
If maximizing your sale price and saving on fees are priorities, consider a company that offers low real estate commission fees. These companies can help you save on realtor fees without compromising on service or selling your house at a lower price point.
72SOLD alternatives
Cash home buyers: Best for a guaranteed fast sale
Cash buyers can make a fast cash offer on your home and close in weeks. An iBuyer is best for homes in good condition, while a “we buy houses” company is usually best for homes in poor condition.
A comparison service like Clever Offers can source up to 10 cash offers on your home and help you find the best fit for your situation.
| Company | Our Rating | Service Fee | Time to Close | |
|---|---|---|---|---|
|
Best overall
Clever Offers |
3,050 reviews
|
None
|
Varies
|
Compare Offers |
Opendoor |
3,801 reviews
|
5%
|
14–60 days
|
Learn More |
We Buy Ugly Houses |
1,996 reviews
|
None
|
3 weeks
|
Learn More |
Service Fee
Time to Close
Our take
Details
Eligibility
Clever Offers provides a hassle-free way to source and compare competitive cash offers. When you want the speed and ease of an all-cash sale, this 5-star rated company can bring you multiple competing offers from a variety of sources — including iBuyers, small and large-scale investors, and even your local MLS. You can compare offers side-by-side with no added fees or obligation to move forward. Read our full Clever Offers review.
Pros
- One source for multiple competing offers
- Buyers are screened for experience and proven success at closing deals
- Clever stays with you to ensure a smooth closing and resolve any issues that arise
Cons
- Some offers may be low
- Alternative deal types may have longer closing timelines
- Cash offer options may be limited in some areas
- Clever’s Offers helps you find and compare multiple offers from legitimate cash buyers, ranging from local investors to nationwide iBuyers.
- Buyers are screened for experience, financials, and a track record of recently closed deals.
- In addition to cash offers, you can explore creative financing options like novation and subject-to agreements to help you maximize profit or preserve your credit if you’ve fallen behind on your mortgage.
- You can also request a pricing opinion from a local realtor, so you can compare offers against a realistic sale price.
- Clever offers full support during the selling process, including resolving any concerns or issues that arise with buyers.
- Clever’s service is free to home sellers – buyers pay Clever a small percentage of each deal closed.
- If you opt to list your home instead, you can get exclusive savings through their top-rated agent network.
Locations: Clever Offers is available nationwide.
Purchase criteria: Almost any property is eligible, regardless of condition.
Service Fee
Time to Close
Our take
Details
Eligibility
Opendoor pays much closer to market value than traditional house flippers while still offering the benefit of fast closings and no repairs. For that convenience, you’ll need to contend with stricter purchase criteria, repair deductions, and a service fee of 5%. Read our full Opendoor review.
Pros
- Pays closer to market value than traditional home flippers
- No need to make repairs or prep your home for sale
- Choose your closing date and change it if needed
Cons
- Final offers can be significantly lower than the initial estimates
- Stricter purchase criteria than traditional home flippers
- Repair deductions and 5% service fee can eat into profits
- iBuyer providing cash offers on homes in 50+ markets across the U.S.
- Initial offers are made within 48 hours of submitting property information online
- Final offer is provided after a brief inspection, which can be done in-person or by phone/video
- Sellers have the option to accept cash offer or list with an Opendoor partner agent, using the cash offer as a backup
- Cash offer comes with a 5% service fee, plus variable repair costs, on top of traditional closing costs
- You can choose a closing date 14–60 days after receiving your final offer
- Listing option comes with a traditional realtor commission of ~6%
- Backup cash offer is good for 60 days
- Option to rent back your home for a daily fee if extra move out time is needed
Locations: Opendoor is currently available in 50+ major markets in AL, AZ, CA, CO, FL, GA, ID, IN, KS, MA, MI, MN, MO, NV, NJ, NM, NY, NC, OH, OK, OR, SC, TN, TX, UT, VA, WA, and Washington, DC.
Offer criteria: Only single-family homes and townhomes built after 1930, valued between $100,000 and $600,000 (up to $1.4 in some markets), and on a maximum lot of 1–2 acres (depending on market). Must be owner-occupied without any serious issues.
Service Fee
Time to Close
Our take
Details
Eligibility
We Buy Ugly Houses (also known as HomeVestors) is a good option for hard-to-sell homes. The company makes near-instant offers and it buys homes as-is, so you can walk away with zero hassle. However, with more than 1,000 offices nationwide, service quality can vary by location. Read our full We Buy Ugly Houses / HomeVestors review.
Pros
- You can typically get an offer in 24–48 hours
- Closing can happen in as little as three weeks
- Company is known for purchasing homes in any condition
Cons
- Pays significantly less than what you could net on the open market
- Service quality varies between franchises
- We Buy Ugly Houses is one of the nation’s largest house flipping companies, with more than 1,000 franchise offices across the U.S.
- Each office operates independently, and reviews indicate that service quality varies by location
- A company rep will typically visit your property within a few days of contacting their office and make an offer within 24 hours of their inspection
- You can close in about three weeks, or take longer if needed
- Offers vary by property, but as a general rule, investors pay ~70% of a home’s after-repair value (AVR), minus expenses
- The company pays closing costs, and there are no fees or realtor commissions
Locations: We Buy Ugly Houses / HomeVestors has over 1,000 independently operated franchises spanning 46 states and Washington, DC.
Purchase criteria: Almost any property is eligible, including short sales, tenant-occupied rentals, distressed homes, and some commercial properties. Will not purchase mobile homes.
» READ: Our full list of best companies that buy houses for cash and our comparison of 72SOLD vs. Opendoor
Low-commission realtors: Best for a higher sale price
72SOLD’s marketing strategy might not get you the highest sale price, and the company won’t save you money on fees. If you want to save, consider a company that offers low real estate commission fees.
These companies are designed to help you save on realtor fees without sacrificing service or selling your house at a lower price point.
| Company | Our Rating | Listing Fee | Customer Rating | |
|---|---|---|---|---|
|
Best overall
Clever Real Estate |
Our rating
|
1.5%
Min. $3,000
|
5/5
3,180 total reviews
|
Find Agents |
Ideal Agent |
Our rating
|
2%
Min. $3,000
|
4.9/5
7,000+ total reviews
|
Learn More |
Redfin |
Our rating
|
1.5%
Min. fee varies
|
4.8/5
156,120 total reviews
|
Learn more |
Listing Fee
Customer Rating
✍️ Our take
Pros and cons
Company details
Clever Real Estate is the best option for sellers looking to save on realtor commissions. Its 1.5% listing fee is among the lowest of any full-service, nationwide brand. You save thousands on commission and work with top local realtors from well-known brokerages, like RE/MAX and Keller Williams.
Pros
- 1.5% listing fee is half the typical rate.
- Agents have strong sales records and great customer reviews.
- Free agent-finding platform with no obligation to sign with a realtor.
Cons
- Add-ons like drone photography and staging may cost extra.
- May not get matched with a specific realtor if they’re not in Clever’s network.
- Service that matches sellers and buyers with full-service real estate agents
- Sellers pay a pre-negotiated 1.5% listing fee (half the average rate) to their realtor after a successful home sale
- To join Clever’s network, real estate agents must be top performers in their local market, have 5+ years of experience, and demonstrate a track record of positive customer reviews
- Clever has a 5/5 rating across 3,100+ online reviews
- Accredited through the Better Business Bureau and holds an A+ rating
- Agents offer full service and support, including pricing advice, photography, MLS listing and description, negotiation support, etc.
- Eligible buyers receive $250 cash back
Listing Fee
Customer Rating
✍️ Our take
Pros and cons
Company details
Redfin is an established discount brokerage that offers impressive savings — especially if you buy and sell with the brokerage. But some of its agents are inexperienced. And while Redfin’s tech-focused approach comes with some neat features, it also means you may get less hands-on support than you need.
Pros
- 1.5% listing fee provides good savings.
- Extras (like 3D walk-throughs) can help sell your home.
- Significant savings if you buy and sell with Redfin.
Cons
- Agent quality and customer service are not always great.
- High minimum fees in some markets.
- Agents may not have expertise in your local market.
- Full-service discount brokerage with licensed, salaried agents
- Sellers pay a 1.5% listing fee to their agent after a successful home sale
- Sellers who also buy a home with Redfin will receive 0.5% cash back, bringing their total commission to 1%
- Minimum fees vary by market but are $4,000 on average, meaning that sellers of homes priced $250,000 or below may pay more than the 1.5% listing fee
- Sellers are responsible for paying a competitive buyer’s agent commission, usually 2.5-3% depending on the market
- Redfin has a 3.6 / 5 rating on Yelp (900+ reviews) and a 1.6 / 5 rating on Consumer Affairs (140+ reviews) — but you can also find reviews of individual agents on Redfin.com
- Not accredited through the Better Business Bureau
- Redfin agents provide free photography, a 3D walkthrough to market your home to potential buyers, and traditional services like pricing advice, negotiation support, yard signs, and open houses.
Listing Fee
Customer Rating
✍️ Our take
Pros and cons
Company details
Ideal Agent does a good job of vetting its agents, and it offers a small discount for sellers. But it has a limited service area and a small agent network, which limits your ability to choose the best agent for your situation. Alternative services, like Clever, offer the same service — but with better savings, more coverage, and more agents.
Pros
- Matched with full-service realtors.
- 2% listing fee is slightly less than average.
Cons
- Only get one agent match.
- 2% listing fee is higher than most discount brands.
- Platform that matches sellers and buyers with full-service real estate agents
- Company negotiates a 2% listing fee with its realtors, which is slightly less than market value (2.5-3%)
- Sellers are responsible for paying a competitive buyer’s agent commission, usually 2.5-3% depending on the market
- Ideal Agent has a 4.9/5.0 rating across 7,000+ reviews
- Accredited through the Better Business Bureau with a A+ rating
- Agents are expected to offer full-service and support, including pricing advice, photography, negotiation support, etc.
- No guaranteed buyer savings
» READ: Our full list of the best low-commission companies
72SOLD reviews: What customers think
| Average rating (1–5) | Total reviews | |
|---|---|---|
| 4.9 | 2,000+ | |
| Better Business Bureau | 5 | 100+ |
| Yelp* | 2.6 | 24 |
| Weighted average | 4.9 | 2,100+ |
72SOLD has a strong average customer rating (4.9 out of 5) from Google, the Better Business Bureau, and Yelp combined. Many reviewers praised the company’s communication and increased exposure for their homes.
While 72SOLD has many positive reviews, it’s important to consider the full range of experiences. Some customers have reported issues with communication, unmet promises, and assertive sales tactics. It’s crucial to carefully vet any realtor, including those partnered with 72SOLD, by looking for signs of a good real estate agent.
» Learn how to find a realtor that works best for you
Understanding 72SOLD’s ratings and reviews
Our findings also indicate that some 72SOLD agents may leave 5-star ratings on Google after enrolling in the program, potentially boosting public opinion about its success.
While Google requires users to sign in with their accounts to leave a review, it doesn’t vet individual reviews and allows anyone to write one. In contrast, platforms like Zillow only allow actual customers to leave agent or broker reviews and moderate all reviews.
“I personally wouldn’t [have partners or employees leave reviews to boost ratings] and my brokerage wouldn’t either, but it depends on the individual brokerage,” says Dixon, the realtor based in Phoenix.
The Federal Trade Commission (FTC) has proposed a new rule to tackle fraudulent or deceptive review practices, including fake reviews and reviews from insiders or employees. Still, it’s not clear if this would apply to 72SOLD.
To get a more accurate assessment of a real estate agent or brokerage, consider reading actual customer reviews, requesting referrals from past clients, and reviewing the agent’s sale history on Zillow.
Is 72SOLD legit?
72SOLD is a legitimate company founded in 2018 by entrepreneur and realtor Greg Hague. It’s headquartered in Scottsdale, Arizona, and its marketing program is now available in 38 states through a partnership with the real estate brokerage Keller Williams.
The company has been recognized as one of the nation’s fastest-growing private companies, with business growth of 1,232% from 2019 to 2022. The company gained popularity during the pandemic due to effective marketing in the thriving housing market.
72SOLD is accredited by the Better Business Bureau (BBB) and has received an A+ rating. The BBB rating reflects the BBB’s opinion of how the business interacts with its customers based on various factors, including the number of complaints filed with the BBB against the business, how the business responded, and whether the complaints were resolved promptly.
72SOLD commission and fees
Agents who use the 72SOLD program likely charge standard realtor fees, usually around 5–6% of the home’s sale price.2 This fee is split between the listing agent and the buyer’s agent, each receiving about 2–3%.
These fees are similar to those of a traditional home sale, as you generally pay commissions and fees whenever you sell a house on the open market.
If keeping fees low is your priority, consider working with a low-commission real estate company that offers full service.
» LEARN: The Top Low Commission Realtors and Companies
FAQ
Is 72SOLD a scam or legit?
72SOLD is not a scam. It's a legitimate real estate company that uses an aggressive marketing strategy to sell homes within eight days. However, 72SOLD can't guarantee a fast sale like companies that buy houses for cash can.
What does a 72-hour home sale mean?
A 72-hour home sale doesn’t necessarily mean your house would sell in 3 days. You’d get the option to review and accept an offer within a 72-hour window, but closing on the sale would take longer — up to 60 days or more in some cases. 72SOLD no longer promises to sell your house in 72 hours. Instead, it aims to sell your house within 8 days. Learn how long it typically takes to sell a house.
Are 72SOLD reviews positive?
72SOLD has mostly positive online reviews, with a 4.9/5 average rating across Google, the Better Business Bureau, and Yelp. However, more than half of these reviews are from 72SOLD realtors. Reviews from actual customers are mixed, with many customers complaining that the company doesn't live up to its promises.
What are the fees for 72SOLD?
The fees for 72SOLD are similar to the average real estate commission you'd pay for a traditional sale. You'll pay 2.5–3% to your 72SOLD agent and another 2.5–3% to the buyer’s agent.
Related reading
How Can I Sell My House Fast Without Losing Money? If you’re relocating for work, getting a divorce, downsizing, or selling a recently inherited house, read our guide for selling your home fast.
Companies That Buy Houses for Cash Reviewed: Consider cash home buyers or iBuyers if your top priority is selling quickly, not making the most money from the sale. We’ve compared the most popular companies that buy houses for cash.
Are “We Buy Houses” Companies a Ripoff? Cash buyer companies may provide a hassle-free way to sell a distressed property, but are their offers fair? If you want to get the highest sales price for your home, an offer from a “We Buy Houses” company might leave you feeling ripped off. Learn more!
- Stephanie Norton Realtor. Accessed July 13, 2024 ↩︎
- 72SOLD: Commissions. updated February 8, 2024 ↩︎
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