72SOLD is a real estate company that promises to sell your house within a weekend (72 hours) by using an aggressive marketing strategy to target motivated buyers.
On the surface, 72SOLD looks like a great option to sell quickly with its near 5-star rating across more than 1,500 online reviews. But a closer look reveals that most of its reviews are from 72SOLD’s realtor partners, not actual customers, which show mixed to negative reviews.
We don’t recommend working with the company for a few reasons:
- Many of 72SOLD’s actual customer reviews complain of poor performance from the company, citing issues with poor communication and lackluster results.
- 72SOLD’s primary goal is to sell your house fast, which may not result in getting the highest price for your property. According to several customer reviews, a 72SOLD agent may price a house well below its fair value to sell it faster.
- You are unlikely to save money on realtor commissions. Its agents charge typical listing agent commission rates (2.5-3%).
The bottom line: You might be able to sell just as fast and net more money by using a traditional realtor that doesn’t use 72SOLD’s services.
We recommend finding a realtor using Clever Real Estate. You’ll get matched with top local agents who can sell your house fast and for the highest price. Clever agents also charge less than 72SOLD (1.5% listing fee vs. 2.5-3%), potentially saving you thousands on your home sale.
What is 72SOLD? and is it a scam or legit?
72SOLD is completely legit and legal.
Founded by entrepreneur and realtor Greg Hague, it aims to help its clients sell their houses faster by limiting the period when offers can be accepted. The goal is to create more urgency for prospective buyers, which could spark bidding wars and above-list price offers.
72SOLD claims its clients sell for a median sale price that’s 12% more than other homes sold through the local MLS. However, we were not able to independently verify this data.
The company is headquartered in Scottsdale, Arizona, though its services have expanded to 38 states through a partnership with real estate brokerage Keller Williams.
|Average rating (0 - 5)||Total reviews|
*Yelp reviews are for Hague Partners, a real estate broker and 72SOLD Arizona affiliate.
However, we found that many of 72SOLD’s Google reviews come from its partner agents – not actual clients – so its high overall rating is not an accurate reflection of its customer experience.
How does 72SOLD work?
72SOLD’s realtors use aggressive marketing strategies to generate buzz and attract buyers. By the time the weekend comes, the ideal selling process goes like this:
- Day one (typically Saturday): Showings held at your home
- Day two (Sunday): Offers submitted by buyer
- Day three (Monday): You review all the offers and either accept one or move on
According to 72SOLD founder, Greg Hague, the three-day timeline “gives sellers a better experience. Buyers don’t live under stress,” and “helps both sides get what they want.”
72SOLD commission and fees
Total 72SOLD realtor fees usually range from 5-6%, about the same as a traditional home sale. (You’ll pay commission and fees anytime you sell a house on the open market.)
72SOLD says it charges listing agent fees between 2.5-3%. You’ll also foot the bill for the buyer’s agent, which runs another 2.5-3%. Getting a home valuation and offers from buyers is free.
If keeping fees low is your top priority, you’re better off sticking with a discount broker. You’ll still have access to a full-service experience, but you’ll pay a lower listing agent commission (usually around 1%).
Who 72SOLD works best for
72SOLD works best for sellers who want to skip the hassles of a traditional sale and still get a reasonable price. However, an alternative might work better for you if you need cash fast or want to save on closing costs.
|✅ Fast offer in 72 hours||❌ Closing in 60+ days|
|✅ High offer (12% above avg.)||❌ High commission (5–6%)|
|✅ Hassle-free process for good homes||❌ No guarantees for distressed homes|
Homeowners who want to sell for a high price
72SOLD is best for homeowners who want their homes to sell at (or above) fair market value. In Phoenix, for example, homes marketed with 72SOLD closed for 8.4% above the general market, on average.
Homes in good condition
Well-maintained homes located in desirable neighborhoods have a good shot of getting sold within 72 hours. Conversely, fixer-uppers or homes with outdated features interest fewer home buyers and rarely sell within a weekend.
If your home needs major repairs or cosmetic upgrades, selling to a cash buyer might be a better choice. (Need help making a decision? Clever can match you up with experienced, local agents for objective, professional advice.)
Homes in hot markets
In a hot market, 72SOLD’s strategy can work in your favor. However, high interest rates could make a quick sale a thing of the past. And although you can skip scheduling showings, hosting open houses, and negotiating with buyers, you’ll still have to wait for closing.
Connect with an experienced real estate professional for the most up-to-date information on your local market — like inventory levels, list-to-sale price ratios, and days on the market.
If you’re looking to sell your house fast and turn a profit, 72SOLD isn’t your only option.
72SOLD is ideal for helping sell your home for the highest price, but it won’t save you money on fees. Instead, consider a company that offers low real estate commission fees.
These companies are designed to save sellers on realtor fees without sacrificing service or selling the house at a discount. You get access to a licensed agent and a concierge team that provides full service and support without the high cost of a traditional sale.
An iBuyer is likely a better option if you need to sell your house fast. 72SOLD can get you an offer in a weekend, but you must still wait up to 60 days or more to close on the sale.
You can close faster if you go with an iBuyer. However, you may not get as much money for your home compared to selling on the open market with 72SOLD, and iBuyers charge fees.
Cash home buyers
Cash sales are usually the best option for homes in poor condition or if you need to sell and close in less than a month.
Most companies that buy houses for cash will buy homes in any condition or situation. However, the speed and convenience will cost you — your offer may only be 50-75% of your home’s after-repair value.
Still not sure which option is best for you? Clever can match you to a local real estate agent, who will compare offers from cash home buyers, iBuyers, and listing with 72SOLD. Get matched up today for a free home valuation and personalized guidance.
Is 72SOLD a scam or legit?
72SOLD is not a scam. It's a legitimate real estate company that uses an aggressive marketing strategy to sell homes within 72 hours. Learn more about 72SOLD reviews and if it's an option to consider.
What does a 72-hour home sale mean?
A 72-hour home sale doesn’t necessarily mean your house will sell in three days. With 72SOLD, you’ll get the option to review and accept an offer within the 72-hour window. However, closing on the sale will take longer — up to 60 days or more in some cases.
Are 72SOLD reviews positive?
72SOLD has mostly positive reviews from its customers, with a near-5 star rating online through its reviews on Google, Yelp, and BBB.
What are the fees for 72SOLD?
You’ll pay 72SOLD similar commission as for a traditional sale. The fees range 2.5–3% for the 72SOLD agent and another 2.5-3% for the buyer’s agent.
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