72SOLD Exposed: Are its Online Reviews Real? (2023 Update)

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  Written by Steve Nicastro

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  Edited by Galina Velgach

What is 72SOLD? | 72SOLD reviews | Who it works best for | 72SOLD alternatives | FAQs

72SOLD is a real estate company that promises to sell your house within 72 hours by using an aggressive marketing strategy to target motivated buyers. 

72SOLD appears to be a great option to sell quickly with its near 5-star average rating from more than 1,500 online reviews. But we analyzed every single one of the company’s reviews and found that roughly half (52%) are from its realtor partners, not actual customers. The real customer reviews are mixed.   

We don’t recommend working with the company for a few reasons: 

• Many of 72SOLD’s actual customer reviews complain of poor performance from the company. They mention poor communication and lackluster results. Several customers claim they didn’t receive the service or results they were promised and would have made more money selling elsewhere. 
• 72SOLD’s primary goal is to sell your house fast, which may not get you the highest price for your property. According to several customer reviews, a 72SOLD agent may price a house well below its fair value in order to sell it faster.  
• You probably won’t save money on realtor commissions. Its agents charge typical listing agent commission rates (2.5–3%).

The bottom line: You might be able to sell just as fast and get more money by using a traditional realtor who doesn’t use 72SOLD’s services. 

We recommend finding a realtor using agent matching services like Clever Real Estate. You’ll get matched with top local agents who can sell your house fast and for the highest price. Clever agents also charge less (1.5% listing fee vs. 2.5-3% at 72SOLD), potentially saving you thousands on your home sale. 

💰 SAVE: Connect with Clever and see how much you could save

Is 72SOLD a scam or legit? An in-depth overview

72SOLD is a legit company, but their claims of selling your house quickly and at a premium price may be exaggerated. 

The company was founded in 2018 by entrepreneur and realtor Greg Hague. It’s headquartered in Scottsdale, Arizona. And its marketing program is now available in 38 states through a partnership with real estate brokerage Keller Williams.

72SOLD recently ranked as one of the nation’s fastest growing private companies, as its business grew by 2,065% from 2018 to 2021. 

The company saw a surge in popularity during the pandemic because of its effective marketing in the thriving housing market, said Lisa Dixon, a realtor based in Phoenix, Arizona.

“I think it was a brilliant approach during its peak,” Dixon said. “It’s about creating that sense of urgency psychologically.”

Advertised open houses are particularly effective, she explained. “You see a house full of people who love the home, and that increases the chance of getting more offers.”

How 72SOLD works

72SOLD aims to help homeowners sell their house faster by limiting the amount of time for buyer showings and offer acceptance. The company does this in order to create more competition and excitement among potential buyers.

For example, 72SOLD often lists its homes for sale on a Thursday or Friday, and only allows buyers to view the property within a 90-minute window on a Saturday. All offers required to be submitted before Monday.

• Day one (typically Saturday): A 72SOLD agent holds showings at your home.
• Day two (Sunday): Buyers submit offers.
• Day three (Monday): You review all the offers and either accept one or move on.

72SOLD adapts to market shifts 

72SOLD’s marketing strategy thrived during a seller’s market from 2018 to 2021. But now they have adopted a new strategy as the real estate market begins to favor buyers. 

The company no longer restricts showing windows to 90 minutes. It also doesn’t set a strict goal to sell a home within a weekend (or 72 hours), according to Dixon. 

“You can’t really restrict buyers like that now,” Dixon said. “In my area, 72SOLD listings are being shown just like any other normal listing.”

A quick look at the 72SOLD website reveals that the company now aims to sell your home in eight days or fewer — a far cry from its previous target of selling within three days.

72SOLD also claims its clients sell their houses for a median sale price of up to 12% higher than other properties sold on the MLS. 

However, this study was conducted during the peak of the seller’s market (2020–22) and may not be applicable in the current market. The team at Real Estate Witch was unable to independently verify this data.

72SOLD reviews: Uncovering the truth

*Yelp reviews are for Hague Partners, a real estate broker and 72SOLD Arizona affiliate.

72SOLD has a strong average overall customer rating (4.85 out of 5.0) from the Better Business Bureau, Google, and Yelp combined. Some reviewers praise the company’s excellent communication and increased exposure for their homes.

But, our analysis found that more than half (52%) of 72SOLD’s Google reviews come from realtors using its program, not actual clients who have sold properties.  

So, 72SOLD’s high overall rating does not accurately reflect the experiences of its customers. 

Note: Google requires users to sign in with their Google accounts to leave a review. But the company doesn’t vet individual reviews and allows anyone to write one. In contrast, Zillow only allows actual customers to leave agent or broker reviews. It also moderates all its reviews. 

72SOLD agents leave 5-star reviews

Our findings suggest that 72SOLD is requesting its agents to leave 5-star ratings on Google after enrolling in its program, to boost public opinion about its success.

Here’s why: 72SOLD prominently displays its high Google rating on its website. 

“I personally wouldn’t [have partners or employees leave reviews to boost ratings] and my brokerage wouldn’t either, but it depends on the individual brokerage,” Dixon says. 

The FTC is currently considering a new rule that would tackle fraudulent or deceptive review practices, including fake reviews and reviews from insiders or employees. 

You can get a more accurate assessment of a real estate agent or brokerage by reading actual customer reviews, requesting referrals from past clients, and reviewing the agent’s sale history on Zillow.

» LEARN: More tips on how to choose a seller’s agent

72SOLD commission and fees

72SOLD realtor fees are typically 5–6% of the home’s sale price, about the same as a traditional home sale. (You’ll pay commission and fees any time you sell a house on the open market.)

72SOLD says it charges listing agent fees between 2.5-3%. You’ll also foot the bill for the buyer’s agent, which runs another 2.5-3%. (Getting a home valuation and offers from buyers is free.) 

If keeping fees low is your top priority, you’re better off sticking with a discount broker like Clever Real Estate. You’ll still have access to a full-service experience, but you’ll pay a lower listing agent commission. Get matched with top local agents today.

Who 72SOLD works best for

72SOLD is designed to work best for sellers who want to sell a house fast without losing money in the sale. 

But because of the recent company changes, you might not end up selling your house quite as fast or getting as much money with 72SOLD.  An alternative might work better for you if you need cash fast or want to save on closing costs.

Homeowners who want to sell for a high price

72SOLD is best for homeowners who want their homes to sell at (or above) fair market value. In Phoenix, for example, the company claims that homes marketed with its program closed for 8.4% above the general market, on average.

Homes in good condition 

Well-maintained homes located in desirable neighborhoods have a good shot of getting sold within 72 hours. Conversely, fixer-uppers or homes with outdated features interest fewer home buyers and rarely sell within a weekend.

If your home needs major repairs or cosmetic upgrades, selling to a cash buyer might be a better choice. (Need help making a decision? Clever can match you up with experienced, local agents for objective, professional advice.)

Homes in hot markets

In a hot market, 72SOLD’s strategy can work in your favor. However, high interest rates could make a quick sale a thing of the past. And although you can skip scheduling showings, hosting open houses, and negotiating with buyers, you’ll still have to wait for closing.

Connect with an experienced real estate professional for the most up-to-date information on your local market — like inventory levels, list-to-sale price ratios, and days on the market.

72SOLD alternatives

If you’re looking to sell your house fast and turn a profit, 72SOLD isn’t your only option.

Low-commission realtors

72SOLD is ideal for helping sell your home for the highest price, but it won’t save you money on fees. Instead, consider a company that offers low real estate commission fees.

These companies are designed to save sellers on realtor fees without sacrificing service or selling the house at a discount. You get access to a licensed agent and a concierge team that provides full service and support without the high cost of a traditional sale.

iBuyers

An iBuyer is likely a better option if you need to sell your house fast. 72SOLD can get you an offer in a weekend, but you must still wait up to 60 days or more to close on the sale.

You can close faster if you go with an iBuyer. However, you may not get as much money for your home compared to selling on the open market with 72SOLD, and iBuyers charge fees.

Cash home buyers

Cash sales are usually the best option for homes in poor condition or if you need to sell and close in less than a month.

Most companies that buy houses for cash will buy homes in any condition or situation. However, the speed and convenience will cost you — your offer may only be 50-75% of your home’s after-repair value.

Still not sure which option is best for you? Clever can match you to a local real estate agent, who will compare offers from cash home buyers, iBuyers, and listing with 72SOLD. Get matched up today for a free home valuation and personalized guidance.

Methodology

Our team developed a tool that uses Artificial Intelligence to analyze reviews. The tool determined that out of 1,896 customer reviews, 983 (52%) came from company employees or realtor partners, and only 38% were from actual customers. Our tool is approximately 95% accurate.

72SOLD FAQs

Related reading

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