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Edited by Jamie Ayers
Written by Ashley Sweren
Edited by Jamie Ayers
Read Agent Pronto reviews | How does Agent Pronto work | Agent Pronto pros and cons | Agent Pronto alternatives
What is Agent Pronto?
Agent Pronto is a fast, free, nationwide service that connects home buyers and sellers with local real estate agents.
Beyond speed and convenience, there’s not much value to using Agent Pronto. However, there are many drawbacks, including a lack of quality control and spotty customer support.
Other agent matching companies offer the same free service with more advantages, such as better agent quality, more tailored agent matches, and enhanced customer support. Some even provide buyers and sellers with built-in savings.
Clever Real Estate, for example, matches you with top-rated local agents and pre-negotiates low commissions on your behalf. Sellers get full service and support for 1.5% listing fee versus the typical 2.5-3% rate.
Clever offers savings for buyers, too. Eligible buyers can get cash back after closing.
💰 Sell for 1.5% and find a great agent with Clever 💰
Key Takeaways
- Agent Pronto is a quick and simple way to connect with a local realtor.
- The quality of agents is hit or miss since they don’t have to meet any criteria to join the Agent Pronto network.
- Agent Pronto’s customer service team provides inconsistent support throughout the agent matching process.
- Unlike Agent Pronto, some alternative agent matching services offer built-in commission savings. We recommend trying them to maximize value when buying or selling a home.
Is Agent Pronto legitimate?
Yes, Agent Pronto is a licensed brokerage in Florida and Ontario, Canada. All agent matching services must be licensed to collect fees from agents, which is how they make money.
Agent Pronto has an A+ rating by the Better Business Bureau, though the company is not BBB accredited. Agent Pronto reviews are generally positive, with an aggregate rating of 4.8 out of 2,940 reviews (read Agent Pronto reviews).
Founded in 2010, Agent Pronto is owned by CINC Superior Holdings, a subsidiary of Fidelity Financial Services (a title insurance and mortgage company).
The company claims its network of “tens of thousands” of agents has helped 200,000 customers across the U.S. and Canada.
How does Agent Pronto work?
You can sign up for Agent Pronto on its website where you’ll need to answer a few simple questions, such as:
- Where you’re looking to buy or sell
- The type of property you’re buying or selling
- Your budget or estimated home value
- Your contact information
Within a few minutes, an Agent Pronto concierge will reach out via phone and email to introduce themself and the service. They’ll also gather additional information if needed, such as your transaction timeline.
After our mystery shoppers signed up with Agent Pronto, it took up to four hours for them to receive their agent matches. Each shopper received an email with 1-2 matches.
The email includes a link to a customer dashboard where you can view additional information about your agent matches, such as their contact information and specialties. It also includes a brief introduction written by the agent.
Once you’ve reviewed your initial matches, you can:
- Request an additional agent match from Agent Pronto
- Reach out to any matches you’re interested in to schedule interviews
- Walk away if you don’t like any of the matches provided
If you choose to work with an Agent Pronto agent, the company says its concierges will check in from time to time to ensure your transaction is progressing smoothly.
How much does Agent Pronto cost?
Agent Pronto is free for home buyers and sellers — all agent matching services are. But if you’re selling, you’ll still have to cover the realtors’ commissions.
Sellers typically pay 5-6% of the sale price in agent commissions. Half usually goes to your listing agent and half to the buyer’s agent.
Other agent matching services, like Clever, pre-negotiate commission discounts with the agents in their network. Clever sellers can list their home for 1.5%. The average Clever customer saves $7,000!
How does Agent Pronto make money?
Agent Pronto charges agents a portion of the commission they earn on any deals involving customers referred to them by the company. This is known as a referral fee; it’s how all agent matching services make money.
Why do agents work with companies like Agent Pronto?
Compared to other means of marketing and advertising, joining the Agent Pronto network and paying a referral fee to the company is more cost-effective and lower risk.
Real estate agents typically spend a lot of time and money on marketing to attract new business. This takes time away from working on deals. And there’s no guarantee that the resources they invest in will generate returns, since not every deal closes.
Agent Pronto delivers a stream of new prospective customers to agents at no upfront cost. This lowers the risk for the agent, since they only have to pay Agent Pronto for deals that close. It also saves the agent time, which allows them to close more deals.
More customer leads means the agents can earn less on each deal (by paying the referral fee and/or working for a lower commission rate) and still turn a profit and grow their business.
Agent Pronto reviews: Major benefits and drawbacks
Agent Pronto reviews are mostly positive, with an average rating of 4.8 out of 5 stars.
The service is easy to use and provides access to the names of a couple local agents to help speed the agent search process. However, there’s not much value beyond that.
With no agent quality standards and no savings for customers, Agent Pronto isn’t particularly helpful or useful. For more value, check out Clever, UpNest, and Ideal Agent below. These services offer better agent quality control, enhanced customer support, and built-in commission savings.
Agent Pronto pros and cons
| ✅ Easy sign-up ⚠️ Limited agent choice ⚠️ Inconsistent customer service ⚠️ Inadequate customer dashboard ⛔️ No savings for buyers or sellers ⛔️ Nonexistent agent quality standards |
✅ Easy sign-up
Agent Pronto is faster and easier than a DIY realtor search. You simply enter a few details on its website and you’ll get connected with a couple of local agents.
This benefit, however, is not unique to Agent Pronto. It is shared by all agent matching services.
Customers agree that Agent Pronto delivers on its promise of quick agent referrals:
⚠️ Limited agent choice
Our mystery shoppers received 1-2 agent matches each from Agent Pronto. Alternative agent matching services (HomeLight, for example) provide up to six potential matches.
We think the best agent matching services deliver 2-3 targeted matches. You’ll get some variety, but not an overwhelming amount.
Additionally, we recommend interviewing 2-3 agents before making a decision to work with one. You’ll be able to compare qualifications and make an informed choice about the agent who best meets your needs.
Since Agent Pronto sometimes gives just a single match, we recommend using it in tandem with another agent matching service or a DIY realtor search to be sure the agent you select is a good fit.
Past customers say Agent Pronto’s matches are “acceptable”:
⚠️ Inconsistent customer service
Our mystery shoppers had mixed experiences with Agent Pronto’s customer service team. Some concierges were very smart and helpful. Others weren’t even knowledgeable about the company’s offerings.
Alternative agent matching services (like Clever and Ideal Agent) are more customer oriented. These companies require their concierges to be licensed real estate agents with industry experience. The concierges are able to expertly guide buyers and sellers through their transaction and offer informed advice along the way.
Some Agent Pronto reviews mention lackluster customer service:
⚠️ Inadequate customer dashboard
Agent Pronto gives buyers and sellers a dashboard where they can review some basic details about their agent matches. However, this information doesn’t help customers make an educated realtor choice.
Agent Pronto’s dashboard features contact information, a handful of specialties (if relevant), and an introductory paragraph written by the agent. Though it’s not ideal, it is a step above some alternative agent matching services that don’t have a dashboard and simply provide agent match names via text (MyAgentFinder, for example).
Other services, such as UpNest and HomeLight, give customers much more detailed information to help guide their choice and save time, such as:
- Number and locations of recent sales
- Sales statistics like average days on market and list price accuracy
- An itemized list of services included, such as home staging and drone photography
If you choose to use Agent Pronto, you’ll have to do some independent research elsewhere to find important performance data for your matches.
Agent Pronto reviews suggest the company doesn’t know much about the agents it endorses:
⛔️ No savings for buyers or sellers
Agent Pronto doesn’t offer any kind of cost savings benefits for home sellers or buyers. Competitors, like our friends at Clever, do!
Clever pre-negotiates a 1.5% listing commission. On a $400,000 home sale, Clever sellers save thousands.
Clever also offers buyers Clever Cash Back after closing.
⛔️ Nonexistent agent quality standards
Agent Pronto claims to work with “top” agents, but it’s not clear how it defines this. The company doesn’t list benchmarks agents must meet to join its network.
Most alternative agent matching services are transparent about their requirements for agents. These include criteria like:
- Minimum number of years’ experience
- Minimum number of deals closed in the past 12 months
- Minimum average rating on Zillow
- Licenses held
It appears any agent can join the Agent Pronto network, regardless of their performance or experience level. Some of the agents our shoppers were matched with had no recent sales or few sales in the shopper’s target area.
We conclude using Agent Pronto offers no value. Buyers and sellers can achieve the same results by simply conducting an online search for “real estate agents near me.”
Agent Pronto reviews echo the lack of agent quality:
Top Agent Pronto alternatives in 2022
Clever Real Estate
Biggest savings
- List for just 1.5%
- Cash back for buyers
- Helpful, licensed Concierge
Clever is a free, no-obligation service that matches home sellers and buyers with top-rated, local real estate agents nationwide. Unlike most of its competitors, Clever pre-negotiates big discounts with its agent network, so customers land major savings! Sellers can save up to 50% on realtor commission fees. Buyers can qualify for cash back after closing.
- Partners with full-service agents from top brokerages like Century 21 and RE/MAX
- Provides multiple agent matches so you can compare and choose the best fit
- Pre-negotiates low rates with agent network
- As with most agent matching services, customers may have fewer agent options in certain rural areas
- Sellers who are looking for top local real estate agents at the best rates.
- Buyers who want a great agent while also potentially saving money.
6358 Delmar Blvd.
St. Louis, MO 63101
Like Agent Pronto, Clever is a free service that promises to connect you with top local agents. But unlike Agento Pronto, Clever employs top-grade Concierges who match you with qualified, high-performing agents.
Each member of Clever’s Concierge team is licensed and knowledgeable about real estate. The company vets agents in its network to ensure they are top performers in their local area.
In addition to providing better service overall, Clever pre-negotiates discounted commission rates with the agents in its network. And, it offers buyers Clever Cash Back.
🤑 Find out how much you can save with Clever 🤑
UpNest
Real estate agent marketplace
- Agents compete for your business
- Potential commission discount
- May offer buyer rebate
UpNest calls itself a “real estate agent marketplace” because agents compete for your business through its platform. After you sign up on UpNest’s website, local agents will submit proposals for you to review. Because they’re competing with one another, they’re incentivized to lower their rates to make their proposals more attractive. While this may drive savings, they may not be significant — particularly in less competitive markets. And unlike some other brands, the savings aren’t actually guaranteed.
- Agents compete for your business, which can drive savings
- Platform allows customers to easily shop around for the best agent match
- Discounts are not guaranteed and may be minimal
- Sellers who are looking for a good agent and aren’t concerned about savings or customer service.
- Eligible buyers who are looking to potentially lower their closing costs
3 E. Third Ave., Ste. 200
San Mateo, CA 94401
Agent matching service UpNest uses a “marketplace” model where realtors bid for your business.
UpNest’s approach encourages customer savings, as agents may reduce their commission rates or offer rebates to make their bids more attractive. But savings aren’t guaranteed with UpNest, and sometimes they’re minimal compared to alternatives.
UpNest’s customer dashboard is helpful compared to Agent Pronto’s, enabling customers to easily compare alternatives and make an informed agent choice.
Ideal Agent
As seen on TV
- List for 2%
- Limited agent network
- Licensed, helpful Concierge
Ideal Agent can match you with a top-rated local realtor who has agreed to offer full service for a discounted 2% listing fee. Ideal Agent has strict standards for its agent network, claiming it only works with agents whose sales numbers are in the top 1% of their local markets. Notably, Ideal Agent only provides customers with one agent match, so if comparing options is important to you, it might not be a good choice. And while it does offer built-in savings for sellers, they’re not as significant as those offered by some top competitors, like Clever.
- Offers some built-in savings for home sellers
- Sets high performance standards for its agent network
- Offers a discounted 2.5% buyer’s agent commission, which might disincentivize realtors from showing your home to clients
- Only matches you with one agent
- Its limited network size may mean spotty coverage in smaller towns and rural areas
Sellers who live in a major metropolitan area, don’t want to spend time comparing agents, and would like some savings.
802 E. Whiting St.
Tampa, FL 33602
Ideal Agent differs from Agent Pronto most starkly with its stringent quality guidelines for its partner agents. The company requires realtors to be top 1% sales performers in their local area with a high number of closes annually.
Ideal Agent provides customers with some savings — a 4.5% total commission rate compared to the typical 5-6%. However, that’s still less than what you will save with other alternatives, such as Clever, where total commission is usually 3.5-4%.
Ideal Agent only gives home buyers and sellers a single agent match. If you try it out, we recommend doing so alongside another agent matching service or a DIY agent search so you’re able to comparison shop and select the agent that’s best for you.
The bottom line: Should I work with Agent Pronto?
Agent Pronto isn’t worth your time. There’s spotty customer service, no quality control, and zero cost savings. You can get better results and value elsewhere.
We recommend Clever instead — it has the best combination of quality, service, and savings. Clever’s agent network is full of top performers, its Concierge team is helpful and qualified, AND it saves you big money!
That said, Agent Pronto is a free, no-obligation service. There’s no risk in signing up to see what it has to offer. The same goes for Clever.
Give both a try and see which delivers the best-performing agents at the most attractive rates!
FAQs
What is Agent Pronto?
Agent Pronto is a service that connects home buyers and sellers with local real estate agents. Reviews suggest other agent matching companies provide better customer service and lower commission rates.
How does Agent Pronto work?
Answer some questions on the Agent Pronto website, and the service will provide a list of local real estate agents. Unlike competitors, Agent Pronto does not offer commission discounts.
Related links
Who pays realtor fees? And other FAQs: Confused about commissions? Wonder who pays for what? This article will give you the lowdown on home transaction fees.
Top 10 low commission real estate agents and top companies: Did you know you could save a substantial amount of money when buying or selling a home? Check this article to find out how.
Seller closing costs: Here’s everything you need to know: Read this now, so you won’t be surprised by all the fees when your home sale closes!
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