Research
2023 Economic Outlook: Half of Americans Say They'd Lose Everything in a Recession (New Data)
It's hard to predict where the economy is headed in 2023, but 75% of Americans worry there will be a recession. Learn more.Millennials and Gen Z Are Wildly Susceptible to Social Media Marketing: 2023 Report
What types of advertising work best with millennials and Gen Z? We polled 1,000 Americans to find out.U.S. House Prices Are Rising Exponentially Faster Than Income (2021 Data)
Across the U.S., home prices have outpaced income. Our data reveals how the American dream of homeownership is becoming a nightmare.Millennial Home Buyer Report: 2023 Edition
Millennials are being hit hard by the one-two punch of record inflation and expensive borrowing costs. Find out how they're contending with the new obstacles of a changing market.2022 Study: More Than Half of Buyers Would Purchase a Haunted Home in a Competitive Market
In this housing market, buyers are willing to overlook just about anything, including a few ghosts. Our data reveals why 58% of Americans would consider buying a haunted house.Millennials Are More Than $100,000 in Debt: 2022 Data
Nearly 3 in 4 millennials have some form of non-mortgage debt, with the average millennial owing $117,000. Our data reveals how this staggering debt burden affects an entire generation.Ranking the 50 Best Places to Raise a Family: 2022 Data
How family-friendly is your city? We researched affordability, educational performance, and other metrics to determine the best cities for raising a family.U.S. Rent Prices Are Rising 4x Faster Than Income (2022 Data)
It's not just home prices. Rental rates are rising to record highs across the U.S. Our data reveals where rent prices are outpacing income at the highest rate.Most Americans Have Regrets About Buying a New Construction Home (2022 Data)
From delays to hidden costs, 88% of new construction buyers wish they'd made different decisions while building their home. Learn more.Two Years Into the Pandemic, Americans Are Still Struggling Financially
Two years since the start of the pandemic, Americans are still experiencing financial struggles during the pandemic – and many fear they'll never recover.