Unreal Estate: Reviews, Costs, and Everything Else You Should Know

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  Written by Chelsi Hewitt

Unreal Estate at a glance | Locations | Reviews | Service quality | Costs | Top competitors | Next steps | Methodology

Unreal Estate is a flat fee MLS (FFMLS) platform that offers for sale by owner (FSBO) services in 28 states and Washington, DC. It serves five more states through its subsidiaries, including US Realty. 

Unreal Estate’s three flat fee service plans — Basic, Deluxe, and Premium — range from $99–$249. It also has a Starter plan, where you pay a percentage of the home sale price once your house sells. 

Regardless of the Unreal Estate plan you choose, you’ll also need to pay a buyer’s agent commission of 1%–3%. Unreal Estate makes its money by taking 0.5% of that commission. You can eliminate that 0.5% fee by taking advantage of our partnership with Unreal Estate.

If you’re a real estate novice, you may find yourself in over your head as a FSBO seller with Unreal Estate. But like other FFMLS companies, it could meet your needs if you’re willing and able to handle the complicated details of a home sale yourself. 

👋 Sell FSBO and save thousands on agent commission List your house for sale using Unreal Estate today for as low as $99.

Unreal Estate at a glance

Our rating	3.9/5
Unreal Estate reviews	4.3
Service quality	3.8
Cost	3.7
Ratings based on a 1–5 scale, with 5 being the best. Learn more about our methodology.

Unreal Estate service area

You can sell your home using Unreal Estate in the states shaded blue in the map below.

Unreal Estate reviews

Company	Average rating (out of 5)
Google (96 reviews)	4.6
BBB (5 reviews)	4.2
Trustpilot (139 reviews)	4.2
Yelp (9 reviews)	2.9
Weighted average	4.3

Unreal Estate reviewers report mixed experiences. Note: Our analysis includes reviews of USRealty.com, the former name for Unreal Estate. 

Reviewers on the Better Business Bureau (BBB) and Trustpilot agree that Unreal Estate offers value. Sellers boast about saving thousands of dollars in fees by using Unreal Estate’s FFMLS service, even after paying the customary 3% buyer’s agent commission. 

Unreal Estate has repeat customers from sellers who don’t mind showing and managing the sale of their own property. 

Reviewers on Trustpilot and Google complain about hidden fees. Sellers say they were blindsided by charges for making changes to listings or when they had a delay submitting their paperwork. One user was surprised by a $350 standard fee at closing. Another complained that Unreal Estate hid that it takes a 0.5% share of the buyer’s agent commission. 

Yelp and Trustpilot reviewers report varied experiences with customer service. On one hand, customers say Unreal Estate agents were quick to respond by email or over the phone to address mistakes in an MLS listing. Customers also appreciate having a licensed broker involved in the deal to help with paperwork. 

Other reviewers say they experienced a lack of communication and follow-up from the Unreal Estate team, even once a property had gone under contract, Some reviewers found this particularly frustrating in the evenings or over the weekends, which are popular times for offers and inquiries. 

» READ: Flat Fee MLS Listing Companies: Everything You Need to Know

Unreal Estate service quality

Pros: • Each service plan gets your home listed on the MLS • Premium plan includes unlimited listing edits and 45 photos • Listings last for at least six months

Cons: • Only the premium plan meets all of our key service quality standards • Basic plan allows only two free listing changes • Details of Concierge service are difficult to find

Each of Unreal Estate’s four plans meets our most important service criteria: listing your house on your local MLS and pushing your listing to real estate sites like Zillow, Trulia, and Realtor.com. Your listing should appear on the MLS within 48 hours of completing the necessary forms.

» MORE: Why it’s important to list your home on the MLS

But only the Premium plan meets all of our key service quality standards. In addition to listing your home on the MLS, the Premium plan includes unlimited listing or price edits and 45 listing photos. 

We evaluated Unreal Estate’s plans on several metrics.

Amount of photos

Only Unreal Estate’s Platinum plan approaches our ideal of including the maximum allowable photos with your listing. The maximum number of photos allowed will depend on your local MLS. Here’s the breakdown of the number of photos Unreal Estate allows in each plan: 

Plan	Photos allowed
Starter	5
Basic	15
Deluxe	25
Premium	45

Number of listing changes

Again, only the Platinum plan meets our service quality standard of unlimited free listing changes. Otherwise, Unreal Estate stacks up as follows. 

Plan	Listing changes allowed
Starter	Unclear on the Unreal Agent website
Basic	2
Deluxe	4
Premium	Unlimited

Duration of listing

Each plan includes a six-to-12 month MLS listing. The specific duration depends on your local MLS.

Unreal Estate nice-to-have services

Unreal Estate offers some nice-to-have services like For Sale signs and social media marketing through its Concierge service ($599). Unreal Estate’s site offers few details about this service, but from the information provided it may not be worth the added cost compared to other top FSBO sites. 

Unreal Estate costs

Pros: • List your home on the MLS for no money upfront with the Starter plan • Choose from three affordable flat fee options • Select the amount of commission you’ll pay a buyer’s agent

Cons: • None of the packages offer the maximum number of listing photos allowed • Except with the Platinum plan, there’s a cap on free listing changes • You can get more band for your buck with other FFMLS providers

Unreal Estate has four pricing plans, ranging from $0–$249. Each plan includes a listing on the MLS, which will be syndicated on Realtor.com, Zillow, and other popular real estate sites. 

Starter plan

The Starter plan costs $0 upfront, but you’ll have to pay 0.5% of your home sale price when the home sells. You don’t pay anything if your home doesn’t sell. But you’ll pay a cancellation fee if you cancel before the end of your agreement term. 

In addition to the 6–12 month MLS listing, Unreal Estate’s Starter plan includes just five photos. We recommend a FFMLS option that includes the maximum allowable photos. 

Unreal Estate’s Starter package has a better value than Fizber’s similar package, which doesn’t support an MLS listing. 

Basic plan

Unreal Estate’s Basic plan costs a flat fee of $99 (plus 0.5% of the sale price) for a 6–12 month MLS listing, plus 15 listing photos. If you decide to cancel and hire an agent, there’s no fee. 

But this Basic package doesn’t measure up to some of the competition. Beycome’s comparable offering, for instance, includes an unlimited MLS listing term and the maximum number of photos allowed. 

Deluxe plan

For $139 (plus 0.5% of the sale price), the Deluxe plan gets you a coveted MLS listing for 6–12 months along with automated call forwarding from Unreal Estate’s office phone system to your phone. In addition, you’ll get 25 photos with your listing. 

List With Freedom’s similarly priced package includes a six-month MLS listing term and six photos. 

Premium plan

The Premium plan costs $249 (plus 0.5% of the sale price). In addition to the MLS listing and 45 photos, you’ll get a 30-minute review of your sales contracts and related forms. The plan also includes buyer qualification information, access to sales agreement forms, and unlimited edits to the listing. 

List With Freedom’s similar package offers a 12-month listing term and the maximum number of photos allowed for $295.

Concierge service

The FAQ section of Unreal Estate’s website includes a hard-to-find reference to a concierge service that costs $599. The service includes For Sale signs and social media marketing, but the website offers no other details. It’s difficult to determine its value.

Costs after paying your plan’s flat fee

Each of Unreal Estate’s four main plans require you to pay a buyer’s agent commission of 1%–3%. That goes for the $0 Starter plan and each of the flat fee plans. 

You can choose how much commission you want to offer an agent to bring you a buyer. Be aware, though, that a buyer’s agent is unlikely to bring their client your way if you lowball the fee you’ll pay.

» LEARN: Why Should Sellers Pay Buyer’s Agent Commission?

Each of Unreal Estate’s plans also charges a 0.5% fee to the buyer agent. That’s how Unreal Estate makes its money. It keeps a portion of the buyer’s agent commission.

👋Try Unreal Estate with our pre-negotiated rates

We’ve secured flat rates that eliminate Unreal Estate’s 0.5% cut of the buyer’s agent commission for three of Unreal Estate’s plans. Because the buyer’s agent gets all of the commission, they’ve got more incentive to bring you a buyer! Here’s what you’ll pay*:

• Basic plan: $99
• Deluxe plan: $250
• Premium plan: $450

List with Unreal Estate for as low as $99.

* In Colorado, Georgia, Indiana, Iowa, Kansas, Kentucky, Louisiana, Missouri, North Dakota, South Dakota, and Wyoming you’ll also pay a closing fee.

Unreal Estate vs. top competitors

	Availability	Avg. Rating	Fees
Unreal Estate	33 states	4.3	$0–$249
Fizber	Nationwide	3.9	$295
Homecoin	CA, FL, GA, MI, MO, NY, NC, SC, TN, VA, WI	4.9	$95+
Houzeo	Nationwide	4.9	$199-999+
Beycome	AL, CA, CT, FL, GA, MN, NC, SC	4.4	$99-499 + 1%

Next steps

Unreal Estate might be a FFMLS service worth trying if you’re committed to selling FSBO and you live in one of the states it serves.

Each of Unreal Estate’s plans will get your home listed on a local MLS, which should be the goal of every FSBO seller. However, you’ll need to decide if any of the company’s plans meet the rest of your selling needs.

If you haven’t been a FSBO seller before or you don’t have the time to learn the responsibilities an agent usually manages, explore other options, like the low-commission real-estate service like Clever Real Estate.

Methodology

We evaluated each flat fee MLS (FFMLS) and for sale by owner (FSBO) listing service based on three core criteria and created a weighted score:

Customer experience

Our evaluation:

• Aggregated customer reviews from across the web and created a weighted average rating
• Checked for complaints with the Better Business Bureau
• Evaluated how easy the company app or portal was to use, and how easy it was to upload and manage the listing

Service quality

FFMLS companies should provide basic services, including:

• Listing to your local MLS
• Pushing listings to sites like Zillow and Trulia
• Maximum allowable photos
• Unlimited free listing changes
• Keeping a listing active until you cancel or close on your home

We noted add-on services that actually help you sell and manage your sale, like professional photography or an online dashboard. We didn’t give credit for fluffy offerings, such as video tours that are just photo montages or listings on Craigslist.

Cost

We compared pricing tiers for services with baseline national averages and other brands.