On the surface, 72SOLD appears to be a great option to sell a house quickly, but reviews indicate it doesn’t always keep its promises to sell homes quickly and for higher prices. Its marketing strategy relies heavily on high buyer demand, which doesn't work in all situations.
Since 2022, the company has gradually extended its advertised selling timeline, first to 8 days and then to 11 days. In 2025, it removed any guarantees about selling timelines from its website. Today the prominent guarantee on its homepage is a 'Guaranteed Closing' — a pledge to buy your home after 30 days through its affiliate Homes2X.[1]
While 72SOLD has positive reviews on the surface, many of those reviews don't come from actual home sellers. About a third of 72sold's online reviews are from agents who have signed on to the program to generate leads for their businesses. Other 5-star reviews are from 'customers' who have called for information but have not yet listed their homes, suggesting that 72SOLD offers some sort of incentive for leaving a positive review following an initial phone call.
Actual customer reviews are mixed. While some customers have great experiences with their agent, others report that the program didn't work as advertised. Most sellers can find more reliable methods of selling quickly for a good price.
If you need a guaranteed fast sale, we recommend comparing offers from top cash buyers. And if you want to list traditionally, try a reputable low-commission company that can help you sell on your timeline and save money.
72SOLD at a glance
- ⭐️ Average customer rating: 4.7/5 (2,106 reviews)
- 🧰 How it works: Submit your information at 72SOLD.com to get matched with an agent trained in the 72SOLD method
- 💰 Listing fee: Set by agent (typically 2.5 or 3% of the sale price)
- 💵 Buyer savings: Up to 1.25% cash back**
- 🚩 Active since: 2018
- 🌎 Availability: Nationwide
**72SOLD has not responded to calls or emails asking for details on how this program works or what conditions apply.
72SOLD pros and cons
Pros
- Quick way to get matched with a local 72SOLD affiliate agent
- Many affiliated agents earn solid ratings from customers
Cons
- Cannot actually guarantee a quick sale
- No commission savings
- Many positive "customer reviews" are from 72SOLD agents
72SOLD aims to sell your home quickly and for maximum value by limiting the amount of time buyers can come to showings and make offers. The idea is to create a sense of competition and excitement among potential buyers.
Previously, 72SOLD agents used to employ methods like restricting showing windows to 90 minutes and setting deadlines for submitting offers in order to sell homes within a weekend (72 hours). This marketing strategy was highly effective during the extreme seller's market from 2019–2021. However, as the market has cooled, local realtors say this approach has become less viable.
“You can’t restrict buyers like that now,” says Lisa Dixon, a realtor based in Scottsdale, AZ, with 10 years of experience representing buyers and sellers. “In my area, 72SOLD listings are being shown just like any other normal listing.”
According to 72SOLD's own data, its trained agents' listings had a median of 33 days on market in 2025 — meaning it typically took about 33 days of showing for a house to go under contract.[2][3] While 72SOLD claims that their agents sell homes faster than other listings on the Arizona MLS, customer reviews indicate that the faster timeline often comes at the cost of a discounted sale price.
Another potential concern with 72SOLD is that a significant portion of its positive reviews come from 72SOLD agents who have recently joined the program or from customers who haven't yet listed their house — making it difficult to gauge actual levels of satisfaction among actual home sellers.
Finally, 72SOLD doesn't offer any commission savings through its program. Given the number of top-rated brokerages offering more competitive rates, it's wise to shop around before springing for an agent from 72SOLD.
Top 72SOLD alternatives
Cash buyers: Best option for a guaranteed fast sale
If you need a guaranteed fast sale, a cash home buying company might be a better choice. These companies can close in a few weeks, while 72SOLD is more likely to take the typical 60–90 days to get you to closing. (This is an industry standard and isn’t necessarily the fault of 72SOLD).
While cash buyers usually make lower offers to resell for a profit, iBuyers like Opendoor can provide cash offers closer to fair market value. The caveat is that they charge service fees of 5%+ and may take a significant amount out of your final payout to account for repairs.
Offers marketplaces like Clever Offers can help you quickly compare your options. Clever sources offers from multiple cash buyers and helps you compare them to your home's potential open market value, so you can make an informed decision about which route to take.
Top agents: Best option for the highest sale price
Listing with an agent is often the best route to achieve the highest sale price. Companies like Clever Real Estate and Ideal Agent can help you find a top listing agent from one of top-rated brokerages in your area, while offering significant commission savings through their pre-negotiated rates.
72SOLD reviews: What customers say
| Source | Average Rating | Review Count |
|---|---|---|
| BBB | 4.2 | 9 |
| 4.8 | 2,042 | |
| Yelp | 2.4 | 55 |
| Weighted Average: | 4.7 | 2,106 |
At first glance, 72SOLD has very positive reviews online. However, we caution that many reviews are from agents who have signed up for 72SOLD’s program or 'customers' who have been prompted to leave a review after an initial phone call but who haven't yet listed their homes. As a result, their ratings may not accurately reflect actual home sellers' experiences.
Here are the most common themes from 72SOLD customer reviews.
Positive themes from 72SOLD reviews
✅ Many reviews are from agents praising the 72SOLD program
Note that 72SOLD isn't an independent brokerage. Rather, it's a training program and lead generation platform for agents. Realtors from other brokerages pay into 72SOLD’s program in exchange for referrals from potential clients who submit a form through 72SOLD's website.
As such, many of 72SOLD's 5-star reviews come from realtors themselves, and most of these reviews read as advertisements.
I am delighted to be partnering with 72SOLD as a Program Director in the Austin Texas area! This is a great service to sellers looking to have a market advantage. I service the North Austin area and out to Liberty Hill, Georgetown, Burnet and Marble Falls. I specialize in acreage and equestrian properties! 🐴
Some realtors do praise the program for providing leads that convert well and also say they benefit from the ongoing training.
“The training with 72SOLD is incredible! This gives our team the ability to sell a home for more money, in less time, and less stress for the sellers, which is what every seller wants. I can't wait to do more with 72SOLD. I see this program as a huge improvement over the traditional way to sell a home.”
Other realtors, however, complain about the ongoing costs. 72SOLD charges a $199 enrollment fee that covers the first two months followed by a $72 monthly fee for its Lead Generation Tool, plus a reported 25% referral fee on closings and a $1,500 monthly fee for its Leads Referral Program.[4][5]
✅ Agents are credited with being professional, knowledgeable, and dedicated
A number of reviewers praise 72SOLD’s partner agents for being knowledgeable, dedicated, and proactive in helping them sell their homes. Many of these home sellers note that their agents helped them sell quickly and for a desirable price.
Would I hire 72Sold again? Absolutely! My home closed in 3 months. The realtors, Chris Baker and Chris Allen, continually advised me on the real estate market and what or what not I should do on my end. They were professional and accommodating from the first day I met with them.
David was awesome to work with! He was very helpful and professional. Our home was under contract in less than a month. We would definitely recommend!
I just want to say what a wonderful job Cherry did with the sale of our home. She was very informative, attentive and communicated excellently. She gave us options to save us money and was just over all super fantastic! Will refer everyone I know to her. Thank you Cherry!
Working with Martha Thompson was a wonderful experience. From our first meeting to the sale of my home, Martha demonstrated deep professional expertise and genuine care.
✅ Several recent positive reviews come from 'customers' who haven't yet listed their homes
Recently, several reviews have appeared from home sellers lauding the 72SOLD program before they've actually used it to sell their homes, suggesting reviewers are incentivized to leave a review following an initial information session with a 72SOLD agent.
I just called 72SOLD to learn about selling my home here in New York, and I am truly blown away. The team was incredibly knowledgeable and friendly, and their program is refreshingly straightforward. The idea of getting a solid price quickly, without endless showings, is exactly what I was hoping for the fix and flip. I’m genuinely excited to move forward with them!
I was doing some research on home selling services and came across 72SOLD. I spoke with Zach and he was very knowledgeable. He explained the program and answered all my questions. This selling program is unlike anything I have heard of. This will be my go to choice when I am ready sell! Highly suggest checking them out!
72SOLD complaints
❌ "Guaranteed closing" has earned criticism from home sellers
Recent complaints target Homes2X's "guaranteed closing" model, where sellers say the promised "full market value" evaporated by the time they were paid. Reviewers describe getting only ~70% of the agreed value upfront, then watching Homes2X repeatedly cut the list price and accept a far lower offer — sometimes with little or no communication — which shrank the remaining "profit" check to almost nothing
We used Homes 2x, part of the 72 sold company and they screwed us out of a lot of money. They initially bought our house and gave us the first check, with the house value at 515. The second check was supposed to be around 100 thousand or more but they kept lowering the price eventually to 450 thousand after only a couple of weeks. Then without telling us accepted an offer for 395 which makes no sense and now the second check is apparently 1400 dollars.
They stated they would sell the home in 30 days or buy it from us at "market rate". In October of 25 they listed our home for $543,900 the same price we purchased it for 3 years earlier (this price was their suggestion). With no success 30 days later, they offered us $519k as their market value but then stated we would only get 70% of that up front and we would get the remaining 30% after they sold the home. After all of their fees, they gave us a check for $333k. According to their numbers however, after our second check, we would land between $450k and $490k which was well below our thoughts, but the quick turnaround sold us. They immediately began to reduce the price at record speed until it was down to $450k, nearly $100k below what I had bought it for more than 3 years prior! Shortly thereafter, with NO COMMUNICATION, we received an email that we were under contract at $395k! We immediately stated that the price was unacceptable and we would never agree to that. We asked time and time again, what our 30% second check would be and they dodged the question a minimum of 5 times before we demanded an answer. Well... we finally received the answer and they told us we would receive $1,425 more. Thus, we would receive a total of $335k for a home that we bought for $543,900 3+ years earlier BRAND NEW.
WARNING do not fall for the 100% market value offer. It’s all smoke and mirrors. Just trust your gut that it seems too good to be true because it is! Ends up being $150k less than market value that you net after it’s all said and done. Scam!!!
❌ Other sellers 'just a bunch of empty promises'
A primary theme found in negative 72SOLD reviews is that the claims made by the company don't match the reality. Instead of selling quickly and for a higher price, customers complain that their homes sold for less than their desired asking price or languished on the market.
Our home didn't sell at a higher price or quick like the ads use to push. The reality was we were asked to lower the price from the beginning of the listing. It was clear that just moving the house quick was the priority over what we thought we signed up for... Selling the house wasn't the focus it was more pricing it to move and not selling any of the features and benefits of the property.
Worst choice we ever made! Wasted so much time with no results. We felt like they threw our house up on mls then abandoned us. I completely regret contacting them.
After meeting with a 72 Sold representative and listening to their 100% market valuation guarantee pitch, I decided to go the traditional realtor route and sold my home in 4 days and the deal closed with a sales price $80,000 more than the “experts” at 72 Sold told me it was worth. Don’t be fooled by their fancy commercials, just wait until you see their “fees”.
It was basically the same as going with any other realtor. They took photos, put up the listing, and waited. We still had people asking to come by the house at various dates and times which was a major inconvenience and not what they promised. There was no bidding war. I understand the housing market fluctuates and that can control how the sale of a house goes but this whole process felt like we were sold on promises that they could not deliver.
Keep in mind that when you sign a listing agreement with 72SOLD, you may be locked into that agreement for a set period (such as 90 days). Unfortunately, 72SOLD’s strategy is geared toward fast sales and doesn’t necessarily work as well in less competitive markets.
How 72SOLD works
72SOLD works with a network of independent real estate brokers across the U.S., who pay into the program in order to generate clients for their business.
Here's how the process of selling with 72SOLD works
- Fill out an online form. On the 72SOLD.com homepage, click the “Get Your Price” button, and submit details about your home and selling situation.
- Connect with an agent. When you express interest in working with 72SOLD you'll be assigned to whatever listing agent (or brokerage team) is paying for leads in your market
- List your home. Once you sign a listing agreement, your agent will list your home on the MLS and try to generate buyer interest. To encourage buyers to move swiftly, the agent may use strategies like setting a competitive listing price (e.g., below market value), hosting showings within a single weekend, and setting a deadline for submitting offers.
- Close the sale. If you receive a cash offer, closing can happen in as little as 1–3 weeks. If you receive an offer subject to lender financing, you’ll still go through a standard closing timeline, which can take 45-60 days, or more.
According to realtors and sellers on forums like Reddit, 72SOLD's strategy involves:[6][7]
- Pricing homes competitively for the market
- Promoting homes as "coming soon" before the listing goes live
- Listing on a Thursday, but holding off on showing the home until the weekend
- Offering a condensed viewing window, with a goal of booking back-to-back showings to create the perception of demand
- Setting a tight deadline for accepting offers, with a goal of getting competing bids from buyers who fear missing out on a competitively priced home
However, the company's strategy isn't necessarily unique. Several realtors we spoke to employ similar methods when marketing homes in competitive markets.
"We almost always list homes on Thursdays before noon," says John Gluch, owner of the Gluch Group in Phoenix, AZ and San Diego, CA. "Web traffic peaks on Thursdays as home shoppers begin looking in earnest for homes they might want to see over the weekend." Listing at or slightly below market value is another common strategy to create competition and speed up selling timelines, says Gluch.
The potential issue with 72SOLD's method is that it isn't effective in every situation. In less competitive markets with more houses to choose from, buyers simply won't feel pressured into making a quick purchase decision.
Since the housing market peaked in 2022, 72SOLD has downgraded its advertised selling timeline and its median sale price claims. Its current marketing cites a 6.3% median price premium, down from the 8.4%–12% range it advertised in prior years.[8].
When you're assigned to a 72SOLD agent today, the marketing strategy they advise will likely depend on conditions in your local market — just like it would with any other agent.
'Guaranteed closing' through Homes2X
In February 2025, 72SOLD founder Greg Hague launched a separate but affiliated program called Homes2X, which 72SOLD now promotes on its homepage as a "guaranteed closing" backstop. It's a different model from the standard 72SOLD listing process: instead of putting your home on the open market and hoping for a fast sale, Homes2X buys your home itself and then resells it, sharing the resale profit with you.[9]
The process starts with a formal appraisal to value your home. If you decide to move forward, Homes2X buys your home, pays off your existing loan, and covers carrying costs like property taxes, insurance, utilities, and pre-sale repairs — and you can even stay in the home for a rental fee while you find your next place. A 72SOLD-trained agent then markets and resells the home using the 72SOLD method. When it resells, you receive the profit, minus a fixed 1.5% service fee and a "holdback reserve" agreed upfront that covers the real estate commission and carrying costs you'd have paid selling traditionally.[10]
It's worth approaching the program with the same caution as 72SOLD's core offering. While Homes2X markets a purchase price "close to appraised value," independent reporting indicates the company's upfront purchase is closer to 80% of the appraised value, with the remainder paid only later as a second "profit" check after the home successfully resells — meaning your full payout isn't guaranteed and depends on the resale.[11]
Early reviews for the Homes2X model indicate that the second payouts are often far less than home sellers are led to believe they will be.
72SOLD fees and other costs
When you work with an agent through 72SOLD, you'll pay a standard realtor commission — usually 2.5–3% of the listing price, depending on the market. You may also pay an additional 2.5–3% to the buyer's agent, depending on what you negotiate with the buyer.
While commissions are technically always negotiable, 72SOLD doesn’t offer any built in savings for sellers. 72SOLD does claim to offer up to 1.25% cash back for buyers, but it doesn't provide any details about how that works, and our team's calls to verify went unanswered.
While we don’t recommend choosing a realtor based solely on commission rates, we do recommend choosing a real estate company that offers a good combination of service and savings — especially given the variety of highly-rated companies that do just that.
Choosing an experienced agent with a lower rate has the potential to save you thousands of dollars. Here’s what those savings could look like on a $400,000 home sale:
72SOLD fees vs. 1.5% commission on a $400,000 house
| 72SOLD | Low commission brokerage | |
|---|---|---|
| Listing fee | $12,000 (3%) | $6,000 (1.5%) |
| Buyer’s agent fee | $12,000 (3%) | $12,000 (3%) |
| Total realtor commission | $24,000 (6%) | $18,000 (4.5%) |
| Savings | $0 | $6,000 |
🌎 72SOLD locations
72SOLD is available nationwide for buyers and sellers.[12]
Is 72SOLD legitimate?
72SOLD is a legitimate real estate company founded in 2018 by businessman and lawyer Greg Hague. It’s headquartered in Scottsdale, Arizona, and is available nationwide.
However, 72SOLD isn't a typical real estate brokerage — rather, it's a referral service that matches sellers with agents who have been trained in the 72SOLD program. Realtors sign up as a partner and pay for local leads who express interest in selling their home with 72SOLD. According to 72SOLD, about 3,000 agents are part of its program. It is also partnered with Keller Williams, giving Keller Williams’ agents access to the 72SOLD marketing program.
In 2023, 72SOLD was named as a co-defendant in a lawsuit against former Keller Williams co-founder Gary Keller, who owns a 49% stake in 72SOLD.[13] The suit accused Keller of embezzling funds and of pressuring agents into businesses he had a financial interest in, including 72SOLD. As of 2026, the case remains unresolved and is tied up in arbitration disputes.[14]
Finally, some of 72SOLD's marketing claims contradict user experiences reflected in customer reviews. For example, the company advertises that it can help you sell for thousands more than traditional methods — citing a current 6.3% median price premium — in an 11-day window.[8] But actual results vary, and even happy customers report much longer selling timelines that reflect current market conditions.
Bottom line: Is 72SOLD worth it?
72SOLD may be worth it if you live in a hot real estate market where inventory is low and buyer demand is high. The company’s marketing tactics have the potential to create a sense of urgency among buyers, which in theory could help speed up the sale and drive up the price.
However, 72SOLD’s strategy is risky since it often depends on listing homes for lower than what comparable properties are selling for. The approach also offers prospective buyers a very limited window during which to view your home. In a slow real estate market, that could leave you with fewer and lower offers than what you may be hoping for.
Additionally, 72SOLD's listing agents charge a standard real estate commission (typically 3%), making it less competitive than many low commission alternatives.
72SOLD’s marketing strategy may sound good on paper, but we strongly recommend talking to other real estate agents before signing a listing agreement. By discussing your property with multiple agents, you’ll get a clear idea of what your home is worth and how long it will realistically take to sell it given current market conditions.
72SOLD FAQs
What commission does 72SOLD charge?
72SOLD lets agents set their own commission rate, so you should expect to pay a listing fee of about 3%. This is the standard rate most traditional real estate agents charge. If you’re looking to save on commission while still getting a great realtor, consider working with a low commission brokerage.
Does 72SOLD really get you more money?
72SOLD’s strategy is not a guaranteed way to get you more money. 72SOLD focuses on generating a sense of competition among buyers in order to encourage higher bids. However, in a slow real estate market 72SOLD’s strategy can leave sellers with fewer and lower bids.
Who owns 72SOLD?
72SOLD is owned by businessman and lawyer Greg Hague, its co-founder and CEO. Former Keller Williams CEO Gary Keller also owns a 49% stake in the company. 72SOLD owner Hague has founded a number of other real estate companies, including WHY USA, Hague Partners, Real Estate Mavericks, and Just 990.
Is 72SOLD a scam?
72SOLD is not a scam. It's a legitimate real estate company that uses an aggressive marketing strategy to sell homes. However, 72SOLD can't guarantee a fast sale like companies that buy houses for cash can.
What is 72SOLD's Buyer Rebate?
72SOLD advertises a buyer rebate of up to 1.25% cash back. However, 72SOLD doesn’t give any details about who qualifies or how it’s calculated. It’s also not clear whether this rebate is offered in the form of closing credits or as a check after closing. The difference is important since closing credits require lender approval, whereas checks after closing typically come with fewer restrictions.
If you buy a home with a 72SOLD agent, be sure to clarify how the rebate works and whether it could affect your mortgage application. Also, keep in mind that buyer rebates are banned in nine states (Alabama, Alaska, Kansas, Louisiana, Mississippi, Missouri, Oklahoma, Oregon, and Tennessee) and restricted in Iowa.[15]
Related reading
What Companies Offer the Lowest Real Estate Commission Fees? Unlike 72SOLD, some of its competitors offer built-in savings for sellers. Find out which company charges the lowest commission fees.
Realtor Fees: Who Pays the Commission and How Much Is It? Realtor commission can feel like a complicated topic. Find out how realtor fees work and how much you’ll have to pay.
How to Find a Real Estate Agent: With so many real estate agents out there, knowing where to start looking can be a challenge. We’ll break down how to find the right realtor for you.
About our reviews
Our company reviews are powered by hundreds of hours of research. To evaluate cash home-buying companies, we analyze publicly available data and 3rd-party customer reviews for indicators of offer quality, customer service, fees vs. value provided, trustworthiness, and more. Whenever possible, we also talk to customers, company reps, and industry professionals (such as real estate agents) who have direct experience working with the brand.
Realestatewitch.com, is owned by Clever Real Estate, which operates noth a competing agent marketplace and Clever Offers — a cash offer marketplace also recommended in this article. Our company reviews are based on independent research and data analysis, and reflect our honest opinions. However, Clever Offers generates revenue for our business and readers should be aware of this relationship when evaluating our recommendations.