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Written by Hannah Warrick
If you’re looking to sell a house and save on realtor commission fees in Wisconsin, we recommend hiring a discount real estate brokerage. A good discount real estate broker provides the same general services and support as a traditional real estate agent but for a fraction of the price.
| Company | Our Rating | Upfront Fee | Listing Fee | Availability | |
|---|---|---|---|---|---|
|
🏅 Best overall
Clever Real Estate |
Excellent
|
None
|
1.5% ($3,000 min.)
|
Statewide
|
Learn More |
Redfin Wisconsin |
Very good
|
None
|
1.5% ($3.500 min.)
|
Appleton, Green Bay, Janesville, Kenosha, Madison, Milwaukee, Oshkosh, Racine, Waukesha
|
Learn More |
Best Choice Flat Fee |
Good
|
$0–599
|
1%
|
Statewide
|
Learn More |
Lake Country Flat Fee |
Good
|
$2,995
|
1%
|
Southeast Wisconsin
|
Learn More |
Redefined Realty Advisors |
Good
|
None
|
3.99% total commission*
|
Statewide
|
Learn More |
Jimmer Real Estate Group |
Good
|
$495
|
2%
|
Greater Green Bay
|
Learn More |
The Real Estate Witch Team evaluated 424 discount real estate brokers in Wisconsin based on a variety of key factors, including fee structures, customer reviews, sales performance, and more. Our guide will help you choose the right brand to fit your budget and desired level of service.
⚡️ In a hurry? Find top discount realtors near you now.
Top full-service discount real estate brokers in Wisconsin
Upfront Fee
Listing Fee
Customer Rating
Availability
Overview
Pricing
Reviews
Contact
Our take: If you’re a homeowner in Wisconsin looking to minimize expenses on real estate agent fees while still receiving exceptional service, Clever is our top recommendation.
What we like: Clever offers substantial discounts of up to 50% off standard rates charged by real estate agents. Also, its matching service is highly rated and completely free with no strings attached.
How it works: Clever will connect you with highly skilled local real estate agents from reputable brokerages like RE/MAX and Compass. You’ll have the opportunity to compare multiple options and find the perfect match, all while enjoying an exclusive 1.5% listing fee, regardless of which agent you select.
Pros
- Work with an experienced agent from a respected brokerage rather than a discount agent
- Agents are willing to work with a 1.5% listing fee when you choose Clever
- Access 140+ top-tier real estate agents in Wisconsin
Cons
- No assurance that you’ll be able to work with your preferred agent or brokerage
- Additional services such as professional staging, drone photos, and 3D tours may have an additional cost (agents will provide a breakdown of the inclusions during their listing presentation)
Fee structure
- 1.5% listing fee ($3,000 min.) at closing
- 2–3% buyer’s agent commission at closing
Total reviews nationwide:
| Weighted avg. | 5.0 | 3,055 |
| Trustpilot | 5.0 | 2,755 |
| 4.8 | 300 |
Total reviews from Wisconsin:
| Weighted avg. | 5.0 | 38 |
| Trustpilot | 5.0 | 37 |
| 5.0 | 1 |
Website: listwithclever.com
Phone: 1-833-225-3837
Hours: 7 a.m.–9 p.m. CST, 7 days a week
Address: 4625 Lindell Blvd, 2nd FL, St. Louis, MO 63108
Upfront Fee
Listing Fee
Customer Rating
Availability
Overview
Pricing
Reviews
Contact
Our take: If you’re a homeowner in Wisconsin who wants to get the most out of selling your home, Redfin could be a good choice. However, it does have a higher minimum fee than other options in Wisconsin.
What we like: Redfin provides a competitive listing fee of 1.5%, ensuring that you can keep a larger portion of your profits. Additionally, if you use its services for both buying and selling within one year, you’ll receive an extra 0.5% reduction in your listing fee.
Things to watch out for: Redfin operates with a technology-driven, team-oriented approach, which may not be everyone’s preference. The majority of the process is handled remotely by a Lead Agent and a back-office team. Also, Redfin has a minimum commission fee of $3,500 in Wisconsin. If your home’s value is $233,000 or less, you may end up paying more than the advertised 1.5% rate.
Pros
- Significant savings on listing fees
- Well-established brand with a broad network of agents
- The team-based and remote approach can be advantageous for certain sellers
Cons
- May not be the best choice for those seeking a personalized agent experience
- Agent selection may be more limited when compared to Clever
Fee structure
- 1.5% listing fee ($3,500 min. in Wisconsin) at closing
- 2–3% buyer’s agent commission at closing
- 0.5% listing fee refund if you also buy with Redfin within 12 months
*Not enough data available at this time
Website: redfin.com
Phone: 1-844-759-7732
Hours: 10 a.m.–7 p.m. CST, 7 days a week
Address: 790 N Milwaukee St, Suite 322, Milwaukee, WI 53202
Areas served: Appleton, Green Bay, Janesville, Kenosha, Madison, Milwaukee, Oshkosh, Racine, Waukesha, and more
Upfront Fee
Listing Fee
Customer Rating
Availability
Overview
Pricing
Reviews
Contact
Our take: If you’re a seller in Wisconsin looking for a cost-effective solution that maintains high quality, Best Choice Flat Fee could be a good option. However, it’s crucial to thoroughly assess agents to ensure they have the expertise you need.
What we like: Best Choice Flat Fee offers a budget-friendly flat fee structure and the flexibility of full-service pricing. This makes it a good choice for sellers who want to save on commission while still receiving the benefits of working with a full-service realtor.
Things to watch out for: Best Choice Flat Fee operates a network of independently owned discount real estate brokerages nationwide. Consequently, service quality may vary between different locations. A positive experience at one office doesn’t guarantee the same level of service at another.
Pros
- Flexible pricing options
- Multiple service tiers available, including full-service
Cons
- Additional charges for photography, yard signs, and lockboxes for some service packages
- Flat fee plans charge upfront, nonrefundable fees
- Service quality may differ across locations
Fee structure
- Silver Plan
- $299 upfront, nonrefundable fee
- 0% at closing
- Gold Plan
- $599 upfront, nonrefundable fee
- 0% at closing
- Platinum Plan
- No upfront fee
- 1% at closing
- You choose buyer’s agent commission at closing
- Learn more about pricing plans
*Not enough data available at this time
Website: bestchoiceflatfee.com
Phone: 414-446-3350
Address: 1345 N Jefferson, Milwaukee, WI 53202
Areas served: Wisconsin
Upfront Fee
Listing Fee
Customer Rating
Availability
Overview
Pricing
Reviews
Contact
Our take: Lake Country Flat Fee aims to help home sellers in Southeast Wisconsin save money. However, due to a lack of data, it’s difficult to determine the effectiveness and performance of its services, as we found no customer reviews or transaction history.
What we like: Customers can take advantage of Lake Country Flat Fee’s low 1% commission rate at closing, potentially resulting in significant commission savings when compared to traditional brokerages.
Things to watch out for: This company operates within a limited county-based market, which may restrict the number of potential buyers. Additionally, the lack of customer reviews and transaction data in our dataset poses a challenge in assessing customer satisfaction and transaction performance. Lastly, this brokerage charges a high upfront fee, which may not appeal to some sellers.
Pros
- Low 1% commission rate
- Simple and transparent service model
Cons
- Only available in Southeast Wisconsin
- Lack of customer reviews and transaction data
- High upfront fee required at signing the listing agreement
Fee structure
- $2,995 nonrefundable, upfront fee
- 1% listing fee at closing
*Not enough data available at this time
Website: lakecountryflatfee.com
Phone: 262-567-5700
Address: 12 S Main St, Oconomowoc, WI 53066
Areas Served: All of Southeast Wisconsin, including the counties of Dodge, Jefferson, Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington, and Waukesha
Upfront Fee
Listing Fee
Customer Rating
Availability
Overview
Pricing
Reviews
Contact
Our take: If you’re looking for Wisconsin market expertise, Redefined Realty Advisors could be a good option, but you may not save as much as you would using another discount realtor.
What we like: Redefined Realty Advisors sets itself apart by offering a total commission rate of 3.99% at the time of closing. This rate is lower than the industry average of 6%, giving sellers the opportunity to save a substantial amount of money. Also, Redefined Realty Advisors operates across multiple counties in Wisconsin, ensuring comprehensive coverage for sellers.
Things to watch out for: While its rates are lower than industry averages, other discount real estate brokers offer more savings, such as Clever. Also, we found no verified transaction data available for Redefined Realty Advisors, which made it challenging to assess its market performance.
Pros
- Lower commission fee compared to traditional agents
- Extensive coverage across multiple Wisconsin counties
- Positive customer reviews
Cons
- Limited options for service plans
- Lack of available data to evaluate past transactions
- Higher total commission fee than other Wisconsin discount real estate brokers
Fee structure
- 3.99% total commission at closing
*Total commission includes listing agent commission and buyer’s agent commission.
| Weighted avg. | 5.0 | 491 |
| 5.0 | 491 |
Website: redefinedrealty.com
Phone: 262-732-5800
Address: N51 W 24953 Lisbon Rd, Pewaukee, WI 53072
Areas served: Wisconsin
Upfront Fee
Listing Fee
Customer Rating
Availability
Overview
Pricing
Reviews
Contact
Our take: For sellers in the Green Bay who are open to a mix of upfront and commission pricing, Jimmer Real Estate Group could be a good fit. While this model may not appeal to everyone, it offers an opportunity for sellers who are confident in their home’s appeal and have some flexibility in budgeting.
What we like: Jimmer Real Estate Group boasts an impressive 5-star rating, indicating high satisfaction among past clients. It has a solid transaction volume nationwide, with all transactions occurring within Wisconsin.
Things to watch out for: Jimmer Real Estate Group does require an upfront fee, while many other discount real estate brokers don’t require upfront fees. This may be a potential concern for budget-conscious sellers or those unsure about the marketability of their home.
Pros
- 5-star rating from past clients
- Extensive local expertise with all transactions conducted within the state
Cons
- Charges a nonrefundable, upfront fee
- 2% listing fee is higher than other discount realtors in the area
- Limited recent reviews, making it difficult to gauge recent client experiences
Fee structure
- $495 nonrefundable, upfront fee
- 2% listing commission at closing
| Weighted avg. | 5.0 | 14 |
| Zillow | 4.9 | 16 |
Website: redefinedrealty.com
Phone: 262-732-5800
Address: 2980 Arapaho Dr, Fitchburg, WI 53719
Areas served: Green Bay
Other discount real estate brokerages in Wisconsin
Assist-2-Sell, a well-known MLS service provider, generally offers various pricing and service options through its local offices. However, there’s limited information available specifically for the Wisconsin market. As a result, we are unable to include it in our recommendations. The lack of clear pricing details, recent transactions, and customer feedback makes it difficult to determine its current market presence and level of activity in Wisconsin.
Discount Realtor offers a real estate referral service to connect home sellers with discount realtors who offer either a discount commission or a flat fee listing on the local MLS. However, due to the limited information available about its services and offerings, we chose not to include it on our list of recommendations for Wisconsin.
Top Rated Realty could be an appealing option for sellers aiming for substantial commission savings in the Green Bay area. While the cost-saving potential looks promising, the company’s pricing structure lacks clarity, which could lead to unexpected costs. The lack of clear information and customer feedback led us to leave Top Rated Realty off our Wisconsin list.
» MORE: Compare all full-service discount real estate brokers in Wisconsin.
Limited-service and flat fee MLS Wisconsin brokers
Sellers who have more experience in real estate may be interested in using limited-service or flat fee MLS companies. These brokerages offer less support but for a lower fee than full-service discount realtors.
| Company | Our Rating | Listing Fee | |
|---|---|---|---|
Madcity Homes |
78 reviews
|
$500
|
Learn More |
Madison Flat Fee Homes |
78 reviews
|
$450 to list + $1,550 at closing
|
Learn More |
Unreal Estate |
100+ reviews
|
$0–599 upfront + 0.5% at closing
Use code “Clever” to save
|
Learn More |
» MORE: Compare all flat fee MLS services in Wisconsin.
Next steps: Start interviewing real estate agents
Related articles
Average Real Estate Commission in Wisconsin: Knowing the standard commission rate in your area can help you avoid overpaying for a realtor and accurately estimate costs when you sell your home.
Wisconsin Seller Closing Costs and More: Read this guide for a complete breakdown of the costs of selling a house in Wisconsin, including tips on how to save on your sale.
How to Sell a House Without a Realtor in Wisconsin: Selling your home without a realtor means you won’t have to pay a listing commission, but do the positives outweigh the negatives? Read this guide to find out if FSBO in Wisconsin is right for you.
How to Negotiate Realtor Commissions: Negotiating real estate fees centers on knowing the market and your situation, then using that info while talking to multiple agents.
How to Choose the Right Realtor to Sell Your House: When selling a home in today’s market, choosing the right listing agent is key. Most people hire the first traditional agent they interview — here’s a better approach.
Why trust us
Data sources
Our Research Team gathered 845 discrete pricing and service models to create our initial list of Wisconsin discount real estate brokerages. We then compiled and analyzed a further 20,301,180 publicly available data points tied to past transactions, customer reviews, licensing info, and more to categorize each service and create our final list and rankings.
Methodology
The Real Estate Witch Team used public business directories to identify every company in Wisconsin calling itself a discount real estate broker or agent. We then filtered that list down and ranked the top Wisconsin options based on the following criteria:
- Service level: We only included and rated full-service discount realtors and brokerages to start, which we think are the best option for most home sellers. These companies offer the same key services you’d expect from a traditional realtor, including in-person representation and end-to-end support.
- Pricing: We assessed each company’s fee structure and cross-referenced it with the service model to determine who was offering (a) the best overall value — price vs. service — and (b) the fewest unfavorable pricing terms, like high minimums, nonrefundable upfront fees, or other hidden costs.
- Customer reviews: We evaluated all verifiable customer reviews for each service. We considered not only the total review counts, average customer ratings, and key positive and negative themes, but we also assessed factors like how recent and relevant the reviews were to customers making hiring decisions right now.
- Sales activity: We looked at available data about past transactions to gauge sales performance and activity level.
Editorial policy
Credible, primary sources power our pages. When you hire a service through a link on this page, we may earn a small commission. But this doesn’t influence our advice or ranking methodology. Learn more about Real Estate Witch here.
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